ARA and Smartwyre announce partnership to help retailers improve profitability. Posted on 05/13/2026 The Agricultural Retailers Association (ARA) and Smartwyre have announced a new partnership designed to help agricultural retailers gain clearer insight into profitability, improve supplier program performance and increase margins by making more informed buying and selling decisions. Through this collaboration, Smartwyre will provide ARA members with services and technology offerings aimed at helping retailers better understand and manage key profit drivers within their business. As part of the partnership, ARA members will have access to a retail profit health assessment designed to help retailers analyze critical components of their operations, including better data visibility to drive stronger profitability. In addition to the assessment, Smartwyre will offer ARA members access to its technology platform and professional services designed to simplify complex commercial processes across retail operations. By combining Smartwyre's commercial technology with ARA's leadership and network within agricultural retail, the partnership aims to provide retailers with practical tools and insights that support stronger financial performance and more efficient operations. Both organizations believe the initiative will help retailers modernize how they manage supplier programs, pricing, and profitability - while reinforcing ARA's role as a thought leader in supporting innovation in agricultural retail. - Story provided by the Ag Retailers Association

DENVER--(BUSINESS WIRE)--Smartwyre CEO John Brubaker today announced that Tenkoz, the largest U.S. crop protection distribution entity, has expanded its partnership with Smartwyre to provide Tenkoz owner companies access to software and digital tools to better manage transaction data. This partnership will allow Tenkoz owner companies to operate more efficiently and access data faster for better decision-making. This broader visibility into data and trends will increase business insights across the Tenkoz organization. With more than 900 owned and aligned retail locations, a broad network of strategically located distribution centers, and more than 3,000 sales and technical representatives collectively, Tenkoz owners offer unmatched service, agronomic knowledge, and innovative products for nearly every crop and geography across the United States