Smartwyre

Smartwyre

Agribusiness software and pricing data

About Smartwyre

Simplify's Rating
Why Smartwyre is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Food & Agriculture

Data & Analytics

Enterprise Software

Company Size

51-200

Company Stage

Series A

Total Funding

$13.5M

Headquarters

Denver, Colorado

Founded

2018

Overview

Smartwyre provides software, data, and services for the agribusiness industry, offering a subscription platform that connects growers, retailers, and suppliers with real-time, accurate information. Its core asset is a data catalog with over 90,000 products and 1.5 million trackable rebate and pricing combinations to enable real-time pricing and margin visibility. The platform gives sales teams quick access to net pricing that reflects national, regional, local, and unpublished programs, helping economic buying decisions and retailer relationships. It differentiates by its large specialized agribusiness data catalog and real-time pricing workflow, aiming to deliver tangible business results through improved data accuracy and pricing strategies.

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Simplify's Take

What believers are saying

  • Tenkoz partnership expands to 900+ retail locations for transaction data management.
  • Demand Compass 2026 launch adds demand forecasting and sales projection capabilities.
  • Manufacturer consolidation increases dependency on third-party rebate intermediation platforms.

What critics are saying

  • Tenkoz customer concentration represents 15-25% revenue loss risk if partnership ends.
  • Manufacturers building proprietary ecosystems bypass Smartwyre's rebate network within 18-36 months.
  • Series B funding gap by Q4 2026 forces acqui-hire or shutdown amid deeper-pocketed competitors.

What makes Smartwyre unique

  • Connects 90% of manufacturer-distributor market with industry-wide rebate network.
  • Catalogs 90,000+ products and 1.5M+ rebate combinations with 100% seed/chemical coverage.
  • Processes $9B inventory and $2B incentives annually across 10M+ transactions.

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Funding

Total Funding

$13.5M

Below

Industry Average

Funded Over

2 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
Discord
$10.5M
Smartwyre
$15M
Canva
$30M
Kalshi

Benefits

Health Insurance

Unlimited Paid Time Off

Remote Work Options

Flexible Work Hours

401(k) Retirement Plan

401(k) Company Match

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

1%
Business Wire
Oct 26th, 2022
Tenkoz Partners With Smartwyre™ To Improve Data Health And Increase Business Insights

DENVER--(BUSINESS WIRE)--Smartwyre CEO John Brubaker today announced that Tenkoz, the largest U.S. crop protection distribution entity, has expanded its partnership with Smartwyre to provide Tenkoz owner companies access to software and digital tools to better manage transaction data. This partnership will allow Tenkoz owner companies to operate more efficiently and access data faster for better decision-making. This broader visibility into data and trends will increase business insights across the Tenkoz organization. With more than 900 owned and aligned retail locations, a broad network of strategically located distribution centers, and more than 3,000 sales and technical representatives collectively, Tenkoz owners offer unmatched service, agronomic knowledge, and innovative products for nearly every crop and geography across the United States

High Alpha
Sep 9th, 2021
High Alpha Invests in Smartwyre Series A

Funding will expand the Smartwyre team and make impactful enhancements to its platform, which provides real-time product, price, and rebate data for farm input manufacturers, distributors and retailers.

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