S

Smartwyre

Agribusiness software and pricing data

Overview

Smartwyre provides software, data, and services for the agribusiness industry. Its subscription platform gives growers, retailers, and suppliers real-time access to accurate pricing and product data, powered by a catalog of 90,000+ products and 1.5 million rebate and pricing combinations. This enables real-time pricing, margin visibility, and net pricing that reflects national, regional, local, and unpublished programs to support informed buying decisions and stronger retailer relationships. The company differentiates itself with its large specialized data catalog and pricing workflows tailored to agribusiness, aiming to deliver measurable business results by improving pricing accuracy and overall performance.

Work here?Claim your company

About Smartwyre

Simplify's Rating
Why Smartwyre is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & AgricultureData & AnalyticsEnterprise Software

Company Size

51-200

Company Stage

Series A

Total Funding

$13.5M

Headquarters

Denver, CO

Founded

2018

Get referred to Smartwyre

See people who can refer or advise you

Simplify Jobs

Simplify's take

What believers are saying

  • September 18, 2026 settlement tools deepen workflow lock-in and expand Smartwyre Payments.
  • Channel Compass targets manufacturers spending billions on rebates, incentives, and market funding.
  • ARA members gain direct access in May 2026, creating a new retail sales funnel.

What critics are saying

  • Compass and Payments remain unproven; delayed adoption after 2026 launches stalls growth.
  • Smartwyre still sells into a narrow ag channel; retailer consolidation squeezes seat expansion.
  • SAP, Oracle, and in-house ERP teams can bundle these workflows and erase Smartwyre's edge.

What makes Smartwyre unique

  • Smartwyre unifies pricing, rebates, settlement, and payments for crop-input commercial teams.
  • Compass launched June 18, 2026, turning rebate and market-funding data into margin decisions.
  • The May 4, 2026 ARA partnership embeds Smartwyre inside retailer profitability workflows.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$13.5M

Below

Industry Average

Funded Over

2 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
$10.5M
$15M
$30M

Benefits

  • Health Insurance
  • Unlimited Paid Time Off
  • Remote Work Options
  • Flexible Work Hours
  • 401(k) Retirement Plan
  • 401(k) Company Match

Growth & Insights and Company News

6 month growth

2%

1 year growth

1%

2 year growth

2%
Smartwyre
Sep 18th, 2026
Smartwyre(R) expands incentive capabilities for suppliers.

Smartwyre(R) expands incentive capabilities for suppliers. DENVER - Smartwyre(R) today announced new settlement capabilities that help agricultural manufacturers and distributors manage incentive statements, changing liabilities, approvals, and payment records in Smartwyre. The new capabilities allow suppliers to capture incentive liabilities as they accrue, create customer statements, account for changes as they receive additional transactions, and issue true-up statements when amounts change. Suppliers can also manage settlement approvals and record payments against statements. For commercial and finance teams, the added flexibility can help suppliers begin settling incentive earnings before every transaction is final. Suppliers can decide when to settle with customers, account for later changes without recreating prior work, and better coordinate customer payout timing with cash flow needs. "Suppliers need flexibility in how they manage incentive payments," said Elias Tavarez, Chief Revenue Officer at Smartwyre." The timing that works for one customer may not work for another, and the amount owed can continue to change as new transactions come in. Giving commercial and finance teams a clear record of what is owed and what has changed gives them more control over when they settle with customers." The release expands Smartwyre's role in the incentive lifecycle beyond program management and liability calculation and into settlement. Program terms, transaction data, calculated earnings, statements, approvals, and payment records can remain associated in Smartwyre as an incentive moves from calculation through settlement. These capabilities also represent the first phase of Smartwyre Payments. Future releases will allow suppliers to make customer payments directly through Smartwyre, extending the process from calculating what is owed to moving funds. "Smartwyre already has the program and transaction data that determines what a customer has earned," Tavarez said. "Payments is the next step. Our goal is for customers to manage the commercial process from program creation through settlement and payment in Smartwyre." The new settlement capabilities are available today to eligible Smartwyre customers.

California Ag Network
May 13th, 2026
ARA and Smartwyre announce partnership to help retailers improve profitability.

ARA and Smartwyre announce partnership to help retailers improve profitability. Posted on 05/13/2026 The Agricultural Retailers Association (ARA) and Smartwyre have announced a new partnership designed to help agricultural retailers gain clearer insight into profitability, improve supplier program performance and increase margins by making more informed buying and selling decisions. Through this collaboration, Smartwyre will provide ARA members with services and technology offerings aimed at helping retailers better understand and manage key profit drivers within their business. As part of the partnership, ARA members will have access to a retail profit health assessment designed to help retailers analyze critical components of their operations, including better data visibility to drive stronger profitability. In addition to the assessment, Smartwyre will offer ARA members access to its technology platform and professional services designed to simplify complex commercial processes across retail operations. By combining Smartwyre's commercial technology with ARA's leadership and network within agricultural retail, the partnership aims to provide retailers with practical tools and insights that support stronger financial performance and more efficient operations. Both organizations believe the initiative will help retailers modernize how they manage supplier programs, pricing, and profitability - while reinforcing ARA's role as a thought leader in supporting innovation in agricultural retail. - Story provided by the Ag Retailers Association

Business Wire
Oct 26th, 2022
Tenkoz Partners With Smartwyre™ To Improve Data Health And Increase Business Insights

DENVER--(BUSINESS WIRE)--Smartwyre CEO John Brubaker today announced that Tenkoz, the largest U.S. crop protection distribution entity, has expanded its partnership with Smartwyre to provide Tenkoz owner companies access to software and digital tools to better manage transaction data. This partnership will allow Tenkoz owner companies to operate more efficiently and access data faster for better decision-making. This broader visibility into data and trends will increase business insights across the Tenkoz organization. With more than 900 owned and aligned retail locations, a broad network of strategically located distribution centers, and more than 3,000 sales and technical representatives collectively, Tenkoz owners offer unmatched service, agronomic knowledge, and innovative products for nearly every crop and geography across the United States

High Alpha
Sep 9th, 2021
High Alpha Invests in Smartwyre Series A

Funding will expand the Smartwyre team and make impactful enhancements to its platform, which provides real-time product, price, and rebate data for farm input manufacturers, distributors and retailers.

Recently Posted Jobs

Sign up to get curated job recommendations

Smartwyre is Hiring for 1 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs