July launch pad: gummies target specialized health needs. 15-Jul-2026 Last updated on 15-Jul-2026 at 15:43 GMT 0 seconds of 1 minute, 31 seconds Volume 90% This month's launches underscore the growing role of gummies as a delivery format for increasingly targeted health solutions, from vaginal probiotics and mood support to men's vitality. At the same time, brands are expanding into liquid and powdered supplements to address hydration, women's wellness and nutrient absorption. Across the board, companies continue to prioritize consumer-friendly delivery systems (including lickable purées for cats!) while pairing clinically backed ingredients with multifunctional health benefits. URO Vaginal Probiotic Gummy by O Positiv Health. O Positiv Health added to its women's health portfolio with the launch of URO Vaginal Probiotic Gummy, a pink pineapple-flavored alternative to its best-selling URO Vaginal Probiotic capsule. Formulated to support vaginal health, the vaginal microbiome and digestion, the gummy contains a clinically studied probiotic strain, vitamin D, vitamin C and sea buckthorn. The product is third-party tested, free from artificial flavors and dyes, and designed to provide a more convenient format for consumers who prefer gummies over capsules. Potassium Powder by KAL Vitamins. Explore related questions beta. KAL Vitamins has expanded its hydration portfolio with the launch of Potassium Powder, a lemon lime-flavored drink mix that offers 1,000 mg of potassium citrate per serving. Designed to support electrolyte balance, hydration and heart health, the powder mixes easily into water or juice and offers an alternative to electrolyte products that primarily focus on sodium. The company says the product reflects growing consumer interest in more comprehensive hydration solutions that include potassium as a key electrolyte. Kava and kanna gummies by upstate Elevator. Upstate Elevator just launched gummies featuring kava and kanna. The Wild Strawberry Deep Delight Gummies contain noble kava root extract standardized to 97% kavalactones to promote relaxation, while the Mango Brighter Mood Gummies combine kanna extract with L-theanine and vitamins B6 and B12 to support mood, balanced energy and stress relief. The company said the launches reflect growing consumer interest in botanicals beyond cannabinoids for everyday mood and relaxation support. Women's Plus Zero Sugar Liquid Multivitamin by smartypants. SmartyPants has introduced Women's Plus Zero Sugar Liquid Multivitamin Multimineral, a liquid supplement formulated with 24 vitamins and minerals to support healthy hair, skin and nails, immune health and energy. The zero-sugar formula features a peach pineapple flavor and is designed to promote nutrient absorption in an easy-to-take liquid format. Like the company's other products, it is third-party tested for quality and purity and certified clean. Vitamin D3 + K2 supplement by frishantic. Frishantic has unveiled Vitamin D3 + K2 5000 IU, a once-daily softgel formulated for adults with limited sun exposure and indoor-focused lifestyles. The clean-label supplement combines 5,000 IU of vitamin D3 with 100 mcg of vitamin K2 as MK-7 to support bone health, normal immune function and calcium metabolism. The formula is free from gluten, dairy, soy, sugar, caffeine, artificial colors, artificial flavors and preservatives, and is designed to provide a convenient daily option for consumers seeking high-potency vitamin D supplementation. Cat Squeezables by pet Honesty. Pet Honesty has introduced Cat Squeezables, a line of lickable purée supplements available in eight targeted formulas to support feline health, including calming, digestive health, hairball control, immune function, mobility, skin and coat health, urinary tract health and daily nutrition. Made with real salmon and omega-3 fatty acids, the grain-free, high-protein supplements feature functional ingredients such as glucosamine, prebiotics, postbiotics, cranberry extract, taurine, lysine, psyllium husk, chamomile, L-theanine and L-tryptophan, depending on the formula. The launch reflects growing demand for highly palatable, functional supplements in convenient lickable formats for cats.

SmartyPants Vitamins launches new OB-GYN co-developed Prenatal Capsule designed to support baby's brain and development*. Provided by PR Newswire Mar 16, 2026, 12:47:00 PM SmartyPants Vitamins launches new OB-GYN co-developed Prenatal Capsule designed to support baby's brain and development* PR Newswire MARINA DEL REY, Calif., March 16, 2026. Clean-science nutrition pioneer expands its family-focused line with research-backed prenatal support that delivers 8x more brain-supporting choline§ for baby's development*. MARINA DEL REY, Calif., March 16, 2026 /PRNewswire/ - SmartyPants Vitamins, the Unilever-acquired brand known for clean, science-backed family nutrition, today announces the launch of its new SmartyPants Prenatal Plus Multivitamin Capsules, the brand's most robust prenatal formula to date. Expertly formulated with a board-certified OB-GYN, Dr. Michelle Tsai, OB-GYN & SmartyPants Scientific Advisory Board Member, this clinically informed multivitamin is designed with easily absorbed nutrients and tummy-friendly iron to support both the baby's brain and development as well as maternal health throughout preconception and pregnancy.* This innovation arrives against a backdrop of growing concern around prenatal nutrient shortfalls in the U.S., particularly nutrients critical to early brain development. While many women of reproductive age do not meet recommended intakes for several key nutrients during pregnancy, choline remains one of the most significant and under-consumed. According to national data, fewer than 10% of U.S. pregnant women reach recommended choline intake levels, despite choline's essential role in fetal brain and spinal cord development.1 Although nutrients like folate and iron are more commonly emphasized in prenatal formulas, emerging research and updated clinical guidance underscore the importance of choline during early pregnancy. National guidelines on nutrient intake recommend 450-550 milligrams of choline per day during the early pregnancy phase, spanning up to the first 12 weeks. Yet even the leading prenatal multiple capsule § formula delivers substantially lower amounts of Choline. SmartyPants Prenatal Plus Multivitamin Capsules provide 480 milligrams of choline per daily serving. "We designed SmartyPants Prenatal Plus Multivitamin Capsules around the real-world needs of women and babies, and grounded in evidence-based nutrition science," said Devyani Chaturvedi, Senior Nutrition Research Scientist at SmartyPants Vitamins. "Co-developed with a board-certified OB-GYN from our Scientific Advisory Board, this formula reflects our commitment to thoughtful, science-driven formulations - going beyond iron and folate to prioritize other critical nutrients, like choline, that play an essential role in maternal and fetal development." Even with typical diets, national dietary data2 show that nutrient shortfalls persist during pregnancy, highlighting the need for evidence-based supplementation that goes beyond minimal inclusion to provide intentional, research-aligned nutrient levels designed to support the baby's brain development from the very start. Building on this need for more intentional prenatal nutrition, SmartyPants Prenatal Plus Multivitamin Capsules deliver an advanced formula designed to meaningfully support mom and baby's needs*: * 8x more Brain-Supporting Choline* than leading Prenatal Capsule§ * An expert-designed formula co-developed with an OB-GYN with the baby's brain and development top of mind. * Easily absorbed nutrients like Folate as Methylfolate and B12 as Methylcobalamin Clinically shown to be gentle on the stomach with Ferrochel(R) iron* Co-developed with an OB-GYN and designed with purpose-driven nutrient levels, SmartyPants Prenatal Plus Multivitamin Capsules include: * 480 mg choline to support fetal brain and spinal cord development* * 667mcg folate as methylfolate to support fetal nervous system development* * 50mg of DHA included as part of a thoughtfully balanced formula * Iodine to support fetal cognitive development* * Additional research-backed nutrients for prenatal support * Neutral scent technology to support moms sensitive to nausea * Third-partying testing of every batch * Simple 2-capsule daily dose taken with or without food "We're proud to offer a prenatal option shaped by scientific evidence and clinical judgment," added Dr. Michelle Tsai, OBGYN and SmartyPants Scientific Advisory Board Member. "In prenatal care, decisions should be guided by the strength of the evidence, not trends or convenience. Women deserve clear, high-quality formulas that reflect the latest research, especially during pregnancy, when nutrition is a critical part of clinical decision making." This expansion builds on SmartyPants Vitamins' leadership in research-driven prenatal nutrition, complementing its signature gummies with an expertly-formulated capsule option to meet diverse consumer preferences. As the brand continues to advocate for equitable access to nutrition and stronger maternal health practices, this innovation underscores SmartyPants' leadership in women's wellness. SmartyPants Prenatal Capsules are available on Amazon now and will be available in select Target locations this April... For more information, visit smartypantsvitamins.com. *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. 1. https://ods.od.nih.gov/factsheets/Pregnancy-HealthProfessional 2. (NHANES 2017) https://www.ncbi.nlm.nih.gov/books/NBK606854 About SmartyPants: Founded in 2011 by parents Courtney and Gordon Gould, SmartyPants is a science-backed vitamin and health brand focused on helping fill common nutrition gaps in early childhood. Trusted by over one million parents, the brand develops research-backed vitamins that combine great taste with smart formulation and clean-label standards, including USDA Organic, IGENTM Non-GMO tested, sugar-free options, and rigorous third-party lab testing. SmartyPants is a founding partner of Chamber of Mothers' CoM Unity, a national initiative strengthening community care by reconnecting mothers to one another and to local resources that advance maternal and early childhood wellbeing. Since day one, SmartyPants has maintained a long-standing partnership with Vitamin Angels, providing life-changing nutrients to women and children in underserved communities worldwide. Through this partnership, SmartyPants has impacted over 40 million women and children worldwide. In 2020, SmartyPants was acquired by Unilever and is now part of the company's health and wellbeing portfolio. The brand continues to advocate for equitable access to nutrition and stronger childhood nutrition policies, so every parent can support their children's highest development with the highest-quality nutrition. To learn more about SmartyPants please visit smartypantsvitamins.com or purchase us directly from Amazon.com. You can also follow along @SmartyPants. 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