Smeetz

Smeetz

AI-powered commerce platform for venues

Overview

Smeetz provides an AI-powered commerce intelligence platform for the leisure and entertainment sector. It unifies business functions—ticketing, point-of-sale, CRM, and data analytics—into a single integrated system and adds embedded financial tools. The platform uses AI-driven insights to inform marketing, pricing, and operations, helping venues increase revenue, improve efficiency, and deliver better guest experiences. Its goal is to support the digital transformation of venues to thrive in the experience economy by simplifying complex processes and providing data-backed guidance.

About Smeetz

Simplify's Rating
Why Smeetz is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Entertainment

Company Size

51-200

Company Stage

Seed

Total Funding

$7.3M

Headquarters

Lausanne, Switzerland

Founded

2018

Get referred to Smeetz

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Smeetz signed 11 Arches for Kynren, opening a 2026 flagship deployment.
  • Startupticker reported solid growth and expansion across more than 10 countries.
  • Debt financing from Lendity in 2024 extends runway without immediate equity dilution.

What critics are saying

  • Kynren depends on final planning approval, pushing Smeetz revenue into 2026.
  • Smeetz needs a next financing round, exposing it to valuation pressure and dilution.
  • One marquee venue loss would damage credibility across leisure operators in Europe.

What makes Smeetz unique

  • Smeetz unifies ticketing, POS, memberships, F&B, and retail in one platform.
  • Its AI pricing engine updates every 15 minutes using demand, weather, and booking velocity.
  • The Kynren Storied Lands win shows end-to-end commerce depth, not just ticketing.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$7.3M

Below

Industry Average

Funded Over

4 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Above Average

Industry standards

$3.3M
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood
$5M
Smeetz

Benefits

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

1%

2 year growth

1%
StartupTicker
Mar 24th, 2025
Smeetz Enjoying Strong Growth

In a milestone project, Smeetz will be powering the end-to-end operations of Storied Lands by Kynren in the UK, a landmark attraction set to launch in 2026. These last months, the thriving Vaud scale-up has been winning exciting new projects and expanding its footprint in over 10 countries.Smeetz is going strong. One of its most exciting recent projects is Storied Lands by Kynren, set to launch in 2026. This will be a landmark attraction in the UK, and Smeetz is powering its operations end-to-end. This partnership truly showcases the full potential of the startup’s solution, as the Kynren team will be leveraging every aspect of our platform. Speaking of this project, Jorge Lopes, Smeetz's Strategic Sales Manager tells Startupticker.ch “We worked closely with them throughout the selection process and are honored to be their trusted technology partner in bringing this vision »Growing across EuropeBusiness-wise things are going well for Smeetz as Smeetz’s Strategic Sales Manager explains to Startupticker.ch: “In the past months/year we have greatly solidified our presence within Switzerland, with among others the launch of our collaboration with the Verkehrshaus

Innovaud
Feb 16th, 2024
LeadiNNg to Scale-Up 2024: New cohort announcement

A growing number of high-tech companies from a variety of industries have been selected to participate in the third edition of the LeadiNNg to Scale-Up program, which kicked off on 23 January 2024 at IMD. A joint initiative of IMD and Innovaud, the program is designed to propel tech companies from promising startups to fast-growing, international scale-ups.

StartupTicker
Feb 13th, 2024
Third Leadinng To Scale-Up Cohort Unveiled

Sixteen fast-growing high-tech Swiss companies from various industries have been selected to participate in the 3rd round of the LeadiNNg to Scale Up program, which kicked off on 23 January 2024 at IMD.IMD and Innovaud have been supporting startups for many years through initiatives such as the IMD Startup Competition and Scale Up Vaud programs. In 2022, the longtime partner institutions decided to launch the LeadiNNg to Scale Up program to fill a gap in Switzerland’s innovation support ecosystem.The 3rd cohort of LeadiNNG to Scale-up was launched on 23 January 2024. 16 companies represented by their CEOs and co-founders gathered for the first session on the IMD campus. AICA – Baptiste Busch: An adaptable software solution that simplifies industrial robot programming and manufacturing. (Robotics - Vaud). Artifact - Montassar BenMrad: Broad set of expertise in the field of data science and Al services, across several industries. (Al/Data Sciences - Vaud)

StartupTicker
Jan 25th, 2024
Lendity Growth: Debt Financing Option For Startups Picks Up Speed

Lendity Growth is a new offer in the tech financing scene, providing loans to growing tech startups. More than CHF 60 million in loans have been granted across Lendity’s strategies since 2018, with Smeetz, the provider of an AI-powered pricing system for the attraction industry, being the most recent recipient of a Lendity Growth loan.The dynamics of the venture capital markets are leading to the rise of a new form of fundraising among startups: debt financing has become particularly attractive for growth-stage companies. Lendity, active in the SME lending space since 2018, recently launched Lendity Growth to provide growth-stage companies access to long-term non-dilutive debt funding as a bridge to their next (potentially larger) financing round or to reach profitability. Similar to a venture capital firm, Lendity Growth is backed by limited partners and offers initial debt funding of up to CHF 3 million per company, although the amounts can increase as the companies grow. “From a funding perspective, 2024 will be the reality-check year for Swiss startups since many will need to raise again or go out of business. Unicorn-potential Swiss scaleups with exponential growth will likely accept the adjusted valuations and dilution that come with equity since they need to burn large amounts that other funding sources won’t provide

StartupTicker
Mar 8th, 2023
Scale Up Vaud Welcomes 13 High-Growth Companies

Thirteen high-tech companies have joined the Scale Up Vaud program this year. A total of 50 Vaud-based firms are now part of the program, and together they raised more than CHF 525 million in capital in 2022. Since they were founded, they’ve created nearly 3,500 jobs in Switzerland and some adittional 4,900 jobs abroad.Since the Scale Up Vaud program was introduced by Innovaud in 2016, it has helped scores of promising young businesses grow rapidly and create jobs (over 8,400 highly skilled positions in Switzerland and around the world). The program now counts 50 scale-ups, including 13 additions this year. The newly added comapies are:Aequivalent (ICT, HR): Switzerland’s leading digital platform for job-applicant screening (background checks)Bloom Biorenewables (cleantech): Technology for turning residue biomass into sustainable alternatives to petroleum for a range of industriesClearSpace (spacetech): Autonomous systems for treating and removing space debrisCREAL (ICT): Unique light-field technology that projects virtual images with genuine depth, allowing virtual and real-world objects to overlay seamlesslyCYSEC (ICT, cybersecurity): Data security software enabling secure communications from space to earthDaphne Technology (cleantech): Climate technology for measuring and reducing greenhouse gas emissions from industrial sourcesInpher (ICT, cybersecurity): Encryption in-use technology that unlocks the value of data in a secure, private and compliant mannerInsolight (cleantech): Creators of Insolagrin - a dynamic agrivoltaic solution to produce both agriculture and electricity on the same landSamanTree Medical (life science, medtech): Novel imaging methods and data analytics software for improving cancer treatmentSwibeco (ICT, HR): Enterprise software for Swiss companies that centralizes the management of employee benefitsTalent.com (ITC, HR): International job aggregator that leverages innovation to deliver a seamless job search and recruitment experienceSensile Technologies (ICT, IoT): Remote tank-monitoring systems for the oil, gas and chemicals industriesSmeetz (ICT, AI): AI-powered pricing system for the attraction industry that captures data points along the customer journey to drive revenue growth and optimize operationsScale-up Vaud forms a community of over 150 members who meet regularly at events initially designed for CEOs but which have since expanded to include specific gatherings for HR managers, CFOs and CTOs. These events provide a unique opportunity for entrepreneurs to discuss common challenges they face in this critical phase of their business development.Jean-Pierre Pennacino, the Vice President of Finance at MedAlliance (which was acquired in 2022 for more than $1 billion), says: “The Scale Up Vaud program structured by Innovaud has been a great opportunity for me personally to network with peer CEOs and CFOs on our common challenges and opportunities

Recently Posted Jobs

Sign up to get curated job recommendations

There are no jobs for Smeetz right now.

Find jobs on Simplify and start your career today

We update Smeetz's jobs every few hours, so check again soon! Browse all jobs →