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Smeetz

AI-powered commerce platform for venues

Overview

Smeetz provides an AI-powered commerce intelligence platform for the leisure and entertainment sector. It unifies business functions—ticketing, point-of-sale, CRM, and data analytics—into a single integrated system and adds embedded financial tools. The platform uses AI-driven insights to inform marketing, pricing, and operations, helping venues increase revenue, improve efficiency, and deliver better guest experiences. Its goal is to support the digital transformation of venues to thrive in the experience economy by simplifying complex processes and providing data-backed guidance.

Significant Headcount Growth

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About Smeetz

Simplify's Rating
Why Smeetz is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareAI & Machine LearningEntertainment

Company Size

51-200

Company Stage

Seed

Total Funding

$7.3M

Headquarters

Lausanne, Switzerland

Founded

2018

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What believers are saying

  • Smeetz added 11 Arches in May 2026, proving end-to-end enterprise traction.
  • Metaintro lists seven open roles on November 6, 2026, signaling active expansion.
  • APPS RUN THE WORLD tracks customers across Austria, Switzerland, Croatia, and France.

What critics are saying

  • Series A dates to May 2022; 2026 growth needs new capital.
  • Competitors can copy AI pricing fast, compressing margins by 2027.
  • If Kynren's 2026 launch underperforms, Smeetz loses a flagship reference customer.

What makes Smeetz unique

  • Smeetz unifies ticketing, POS, CRM, and dynamic pricing for attractions.
  • Its May 2026 MCP launch embeds venue operations inside Claude and ChatGPT.
  • Kynren chose Smeetz in May 2026 for ticketing, retail, memberships, and F&B.

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Funding

Total Funding

$7.3M

Below

Industry Average

Funded Over

4 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Above Average

Industry standards

$3.3M
$2M
$2.3M
$3M
$5M

Benefits

  • Remote Work Options

Growth & Insights and Company News

6 month growth

2%

1 year growth

5%

2 year growth

4%
LinkedIn
Oct 25th, 2026
We invested in Smeetz, a platform for leisure industry | QBIT Capital posted on the topic | LinkedIn

We're thrilled to announce our latest investment in Smeetz, a Lausanne-based company redefining revenue management and unified commerce for the leisure industry.   Smeetz empowers venues such as theme parks, attractions, museums, and zoos to unlock greater value from each visitor by unifying ticketing, POS for retail and F&B, dynamic pricing, marketing automation, and third-party gaming system integrations into a single, unified platform.   When we met the Smeetz team, we were immediately impressed by their product depth, traction across Europe, and vision for reshaping how experiences are sold in a digital-first world. With a modular architecture and proven scalability, Smeetz is building a category-defining platform to disrupt an antiquated way of operating the leisure industry.   This round, also supported by longtime investors Zürcher Kantonalbank, NewOak, and DAA Capital Partners accelerates their continued growth in new markets and sets the stage for a Series A later this year. Congratulations to Alexandre Martin, Morgan Siffert, and the entire Smeetz team!

StartupTicker
Mar 24th, 2025
Smeetz Enjoying Strong Growth

In a milestone project, Smeetz will be powering the end-to-end operations of Storied Lands by Kynren in the UK, a landmark attraction set to launch in 2026. These last months, the thriving Vaud scale-up has been winning exciting new projects and expanding its footprint in over 10 countries.Smeetz is going strong. One of its most exciting recent projects is Storied Lands by Kynren, set to launch in 2026. This will be a landmark attraction in the UK, and Smeetz is powering its operations end-to-end. This partnership truly showcases the full potential of the startup’s solution, as the Kynren team will be leveraging every aspect of our platform. Speaking of this project, Jorge Lopes, Smeetz's Strategic Sales Manager tells Startupticker.ch “We worked closely with them throughout the selection process and are honored to be their trusted technology partner in bringing this vision »Growing across EuropeBusiness-wise things are going well for Smeetz as Smeetz’s Strategic Sales Manager explains to Startupticker.ch: “In the past months/year we have greatly solidified our presence within Switzerland, with among others the launch of our collaboration with the Verkehrshaus

Innovaud
Feb 16th, 2024
LeadiNNg to Scale-Up 2024: New cohort announcement

A growing number of high-tech companies from a variety of industries have been selected to participate in the third edition of the LeadiNNg to Scale-Up program, which kicked off on 23 January 2024 at IMD. A joint initiative of IMD and Innovaud, the program is designed to propel tech companies from promising startups to fast-growing, international scale-ups.

StartupTicker
Feb 13th, 2024
Third Leadinng To Scale-Up Cohort Unveiled

Sixteen fast-growing high-tech Swiss companies from various industries have been selected to participate in the 3rd round of the LeadiNNg to Scale Up program, which kicked off on 23 January 2024 at IMD.IMD and Innovaud have been supporting startups for many years through initiatives such as the IMD Startup Competition and Scale Up Vaud programs. In 2022, the longtime partner institutions decided to launch the LeadiNNg to Scale Up program to fill a gap in Switzerland’s innovation support ecosystem.The 3rd cohort of LeadiNNG to Scale-up was launched on 23 January 2024. 16 companies represented by their CEOs and co-founders gathered for the first session on the IMD campus. AICA – Baptiste Busch: An adaptable software solution that simplifies industrial robot programming and manufacturing. (Robotics - Vaud). Artifact - Montassar BenMrad: Broad set of expertise in the field of data science and Al services, across several industries. (Al/Data Sciences - Vaud)

StartupTicker
Jan 25th, 2024
Lendity Growth: Debt Financing Option For Startups Picks Up Speed

Lendity Growth is a new offer in the tech financing scene, providing loans to growing tech startups. More than CHF 60 million in loans have been granted across Lendity’s strategies since 2018, with Smeetz, the provider of an AI-powered pricing system for the attraction industry, being the most recent recipient of a Lendity Growth loan.The dynamics of the venture capital markets are leading to the rise of a new form of fundraising among startups: debt financing has become particularly attractive for growth-stage companies. Lendity, active in the SME lending space since 2018, recently launched Lendity Growth to provide growth-stage companies access to long-term non-dilutive debt funding as a bridge to their next (potentially larger) financing round or to reach profitability. Similar to a venture capital firm, Lendity Growth is backed by limited partners and offers initial debt funding of up to CHF 3 million per company, although the amounts can increase as the companies grow. “From a funding perspective, 2024 will be the reality-check year for Swiss startups since many will need to raise again or go out of business. Unicorn-potential Swiss scaleups with exponential growth will likely accept the adjusted valuations and dilution that come with equity since they need to burn large amounts that other funding sources won’t provide

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