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Snickerdoodle Labs
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Blockchain-based data exchange with user-owned privacy
Snickerdoodle Labs
Work Here?
Blockchain-based data exchange with user-owned privacy
Overview
Snickerdoodle Labs builds a data exchange platform that uses blockchain and NFT technology to let people own and monetize their data while preserving privacy. Brands can anonymously access consumer insights by leasing data from users who opt in, with the platform taking a commission from transactions. The system emphasizes privacy, anonymity, and transparent, secure data trades, enabling advertisers to run targeted campaigns in web3. The goal is to create a trusted data economy where all participants—data owners, brands, and the platform—benefit from secure, private data exchanges.
About Snickerdoodle Labs
Industries
Data & Analytics
Enterprise Software
Cybersecurity
Crypto & Web3
Company Size
11-50
Company Stage
Grant
Total Funding
$2.4M
Headquarters
San Jose, California
Founded
2021
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Simplify's Take
What believers are saying
- Snickerdoodle's website was updated November 2025, signaling ongoing product activity.
- Avalanche announced its consent-layer launch on August 11, 2025, validating partner interest.
- Open jobs listed in 2026 show continued hiring across strategy, sales, and operations.
What critics are saying
- The last disclosed financing remains the $2.3 million seed round from June 2021.
- Crypto-native data monetization faces weak enterprise adoption if brands distrust NFT-based consent.
- If Avalanche usage stalls, Snickerdoodle's infrastructure thesis loses its main distribution channel.
What makes Snickerdoodle Labs unique
- Snickerdoodle combines privacy-preserving analytics with blockchain consent management on Avalanche, August 2025.
- Its Data Wallet links consumer-owned data, targeted airdrops, and brand insights in one product.
- The platform bridges web2 advertising and web3 identity, unlike generic ad-tech stacks.
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Funding
Total Funding
$2.4M
Below
Industry Average
Funded Over
2 Rounds
Company News
Connected Health, Metaverse, Energizing Mobility Stand Out for New Business Exploration; $2 Million in LG Funding to Accelerate Business Development. SANTA CLARA, Calif., June 20, 2022 /PRNewswire/ -- LG Electronics' North American Innovation Center (LG NOVA) has announced the "Selected 20" startups advancing to the next stage of its Mission for the Future global challenge competition
/PRNewswire/ -- LG Electronics' North American Innovation Center (LG NOVA) has announced the "Selected 20" startups advancing to the next stage of its Mission...
In January, I got under the skin of LG Nova — electronics and appliances giant LG’s internal startup incubator — and its search for a different way of doing a corporate accelerator. Today, NOVA (short for North American Innovation Center) is announcing the twenty startups it selected as part of its Mission for the Future global challenge competition. The companies represent new developments in the areas of Connected Health, Energizing Mobility, Smart Lifestyle, the Metaverse and Innovation for Impact, which the company describes as a general “socially impactful” tech category. Each of these 20 companies will receive $100,000 each to work with LG to create a business framework for running a pilot with LG’s accelerator
Snickerdoodle Labs is launching a series of Latinx and Hispanic-American themed NFTs based on the popular Mexican game of chance, Loteria.
Blockchain startup Snickerdoodle Labs has raised $2.3 million in a seed funding round
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About Snickerdoodle Labs
Industries
Data & Analytics
Enterprise Software
Cybersecurity
Crypto & Web3
Company Size
11-50
Company Stage
Grant
Total Funding
$2.4M
Headquarters
San Jose, California
Founded
2021
There are no jobs for Snickerdoodle Labs right now.
Find jobs on Simplify and start your career today