Snickerdoodle Labs

Snickerdoodle Labs

Blockchain-based data exchange with user-owned privacy

Overview

Snickerdoodle Labs builds a data exchange platform that uses blockchain and NFT technology to let people own and monetize their data while preserving privacy. Brands can anonymously access consumer insights by leasing data from users who opt in, with the platform taking a commission from transactions. The system emphasizes privacy, anonymity, and transparent, secure data trades, enabling advertisers to run targeted campaigns in web3. The goal is to create a trusted data economy where all participants—data owners, brands, and the platform—benefit from secure, private data exchanges.

About Snickerdoodle Labs

Simplify's Rating
Why Snickerdoodle Labs is rated
D+
Rated C on Competitive Edge
Rated D+ on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Enterprise Software

Cybersecurity

Crypto & Web3

Company Size

11-50

Company Stage

Grant

Total Funding

$2.4M

Headquarters

San Jose, California

Founded

2021

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Simplify's Take

What believers are saying

  • ZK proofs align with GDPR/CCPA compliance driving enterprise adoption.
  • First-party data model fills web3 advertising gap post-cookie phaseout.
  • NFT data ownership gains traction in 2025 enterprise blockchain initiatives.

What critics are saying

  • FTX collapse ties Snickerdoodle to SBF, blocking enterprise deals.
  • NFT volumes down 99% since 2021 render data ownership unviable.
  • No funding since 2022 seed exhausts runway by mid-2026.

What makes Snickerdoodle Labs unique

  • Snickerdoodle enables user-owned data leasing to brands via anonymized NFTs.
  • Data Wallet provides self-sovereign identity and privacy controls.
  • Consent layer on Avalanche records on-chain customer data permissions.

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Funding

Total Funding

$2.4M

Below

Industry Average

Funded Over

2 Rounds

Grant funding comparison data is currently unavailable. We're working to provide this information soon!
Grant Funding Comparison
Coming Soon

Company News

PR Newswire
Jun 20th, 2022
LG NOVA SETS FUTURE VISION WITH ANNOUNCEMENT OF 'SELECTED 20' STARTUPS

/PRNewswire/ -- LG Electronics' North American Innovation Center (LG NOVA) has announced the "Selected 20" startups advancing to the next stage of its Mission...

PR Newswire
Jun 20th, 2022
Lg Nova Sets Future Vision With Announcement Of 'Selected 20' Startups

Connected Health, Metaverse, Energizing Mobility Stand Out for New Business Exploration; $2 Million in LG Funding to Accelerate Business Development. SANTA CLARA, Calif., June 20, 2022 /PRNewswire/ -- LG Electronics' North American Innovation Center (LG NOVA) has announced the "Selected 20" startups advancing to the next stage of its Mission for the Future global challenge competition

TechCrunch
Jun 20th, 2022
Lg Nova Announces Its Mission For The Future Startup Selectees.

In January, I got under the skin of LG Nova — electronics and appliances giant LG’s internal startup incubator — and its search for a different way of doing a corporate accelerator. Today, NOVA (short for North American Innovation Center) is announcing the twenty startups it selected as part of its Mission for the Future global challenge competition. The companies represent new developments in the areas of Connected Health, Energizing Mobility, Smart Lifestyle, the Metaverse and Innovation for Impact, which the company describes as a general “socially impactful” tech category. Each of these 20 companies will receive $100,000 each to work with LG to create a business framework for running a pilot with LG’s accelerator

Capital.com
Oct 18th, 2021
Snickerdoodle Labs launches series of Latinx and Hispanic-American themed NFTs

Snickerdoodle Labs is launching a series of Latinx and Hispanic-American themed NFTs based on the popular Mexican game of chance, Loteria.

The Block
Jun 4th, 2021
Data privacy-focused NFT startup raises $2.3 million in seed funding

Blockchain startup Snickerdoodle Labs has raised $2.3 million in a seed funding round

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