Overview

Snowball is a consulting and services agency that helps brands grow large, loyal YouTube audiences by building and strengthening their internal content capabilities. Instead of acting as a traditional production house, Snowball partners with a brand for about 12 months to train and empower the client’s in-house team through four stages: Train, Ideate, Create, and Scale. A team of experienced YouTube creators and strategists guides ideation, production, and growth, drawing on work with Vogue, WIRED, GQ, Jubilee, and other high-visibility channels. The core idea is to develop an original, audience-driven content engine that fosters brand loyalty and business impact, rather than relying on paid ads. Snowball works closely with select clients to embed deeply and treat each engagement as a complete system, with notable partners including Netflix, Procter & Gamble, PewDiePie, and Cody Ko.