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Overview
Overview: Snuggs creates reusable menstrual panties designed for comfort and absorbency. The products are thin, highly absorbent underwear that can be washed and reused, offering an eco-friendly alternative to disposable menstrual products. How it works: The panties incorporate absorbent layers in a comfortable underwear design, worn during a menstrual cycle, and cleaned by washing after use to be reused in future cycles. Business model and differentiation: The company sells directly to consumers through its online store (snuggs.cz) with fast 1–2 day shipping from its warehouse, focusing on durability, quality materials, and sustainability to reduce waste. Goals: To provide a practical, cost-effective menstrual care option while changing how people perceive and use menstrual products, aiming to minimize environmental impact and dependency on disposables.
About Snuggs
Industries
Social Impact
Healthcare
Consumer Goods
Company Size
11-50
Company Stage
Early VC
Total Funding
$7.5M
Headquarters
Brno, Czechia
Founded
2019
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Simplify's Take
What believers are saying
- TripleB added €5.2M in 2025, lifting Snuggs funding to €12M.
- Snuggs posted €20M revenue and positive EBITDA in 2024.
- New 2025 styles and the Manchester City launch extend demand and brand reach.
What critics are saying
- TripleB controls over 50%; founders now answer to a majority owner.
- Expansion into Germany, Netherlands, and the UK strains supply chains and inventory.
- If product quality slips, DTC trust evaporates and repeat purchases collapse.
What makes Snuggs unique
- Snuggs won Manchester City Women, the first pro football periodwear partnership globally.
- Snuggs sold 3 million products and served 700,000 customers by 2025.
- Snuggs offers reusable, EU-made period underwear with recycled nylon and multiple absorbencies.
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Funding
Total Funding
$7.5M
Above
Industry Average
Funded Over
3 Rounds
Benefits
Paid Vacation
Paid Sick Leave
Hybrid Work Options
Employee Discounts
Professional Development Budget
Growth & Insights and Company News
6 month growth
↑ 4%1 year growth
↑ 4%2 year growth
↑ 4%Triple B has led a €5.2M investment in Snuggs, a leading period underwear brand, to support its international expansion. This funding brings Snuggs' total to €12M, aiming to enhance retail presence, product development, and market entry. Snuggs, with €20M revenue in 2024, is reshaping menstrual care with sustainable solutions. Triple B supports brands merging financial success with social impact, aligning with its mission of responsible capitalism and innovation.
Czech company Snuggswear, owner of Europe's largest menstrual underwear brand Snuggs, secured a [CZK]130 million investment from Dutch group TripleB, which now holds a majority stake. Snuggs, founded in 2019, has sold over 3 million products and expanded to seven markets. Founders Linda Šejdová and Tomáš Zahradník retain 30% and will continue leading the company. The investment will support international growth, with 2024 revenues reaching [CZK]500 million.
Snuggs, Europe's largest period underwear brand, has raised €5M from TripleB Capital, totaling €12M in funding. Founded in 2019 by Linda Sejdova, Snuggs has grown rapidly, serving over 700,000 customers and generating €20M in revenue in 2024. The funding will support its European expansion, with a focus on Germany, the Netherlands, and the UK. Snuggs aims to strengthen its market position before considering global expansion.
Snuggs, founded by Linda Sejdova at 23, has raised €12 million, making it the most-funded brand in period care. The company designs premium period underwear, aiming to transform periods into a positive experience. With unique designs and a sold-out collection, snuggs plans to expand its retail presence and promote sustainable alternatives to disposable products. Sejdova emphasizes embracing menstruation as a superpower and aims to bring confidence and happiness to those with periods.
Snuggs is Hiring for 2 Jobs on Simplify!
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About Snuggs
Industries
Social Impact
Healthcare
Consumer Goods
Company Size
11-50
Company Stage
Early VC
Total Funding
$7.5M
Headquarters
Brno, Czechia
Founded
2019
Snuggs is Hiring for 2 Jobs on Simplify!
Find jobs on Simplify and start your career today