Overview

SoPost runs a digital product sampling platform that helps brands plan, manage, and measure sampling campaigns at scale by linking physical sample distribution with targeted digital outreach. Brands build campaigns for specific consumer segments, distribute samples through social media, websites, and partner integrations, and use intelligent order processing and fulfillment to deliver samples. It differs from traditional sampling by combining logistics with first‑party data collection and analytics, enabling attribution and deeper customer insights rather than mass distribution. The goal is to make sampling campaigns measurable and actionable, improving targeting, conversion, and ongoing customer engagement for consumer brands.