Socially Powerful expands to MENA: Founder James Hacking relocates to Dubai to spearhead new regional base. Dubai, UAE, 9th September: Socially Powerful, the global social-first creator marketing agency, has announced its strategic expansion into MENA with the opening of a new Dubai office in Dubai Media City on September 10th. To spearhead the agency's next chapter and deeply integrate the business into local culture, Founder James Hacking is relocating to the UAE to lead the regional operation. The Dubai opening marks the agency's third global base. Joining hubs in London, where Socially Powerful was founded and remains headquartered, alongside New York. The expansion perfectly aligns with the UAE's strategic push to become the global capital of the creator economy, fueled by initiatives like the national Creator Fund, long-term Golden Visas for creative talent and the 1 Billion Followers Summit. Driven by soaring brand investment in lifestyle, beauty, and fashion, the regional influencer marketing industry is experiencing unprecedented momentum, with the GCC market alone projected to surge to over $771 million by 2032. "The MENA creator economy is growing faster than anywhere else in the world, and we have ambitious goals to capitalise on that momentum," said James Hacking, Founder of Socially Powerful. "I started out as a creator myself back in 2006 as a football freestyler, long before the 'creator economy' was a recognised term. Because of that background, I know you simply cannot lead in a market this dynamic from a desk 3,000 miles away. Moving here to lead our new headquarters personally ensures we operate with the agility and founder-level dedication this market deserves. We're here to work shoulder-to-shoulder with local talent, deeply understand the cultural nuances, and combine our global methodology with the region's incredible creative pulse". Socially Powerful brings a disruptive agency model to the region, moving away from transactional influencer deals to foster genuine, long-term creator partnerships. This creator-first philosophy is backed by the agency's extensive research engine - producing global whitepapers and localised market intelligence that give brands a strategic, trend-setting edge. Complementing its hands-on creative and strategic services, the agency is also bringing its proprietary AI-powered global influencer marketing platform, ARIA, to the market as a free-to-use tool to aid the broader industry. Functioning as an intelligent data layer, Aria analyzes over 200M+ creator profiles via natural language and visual search, giving brands a way to refine talent selection. Socially Powerful already boasts a heavyweight global roster, partnering with brands including Amazon, L'Oréal, Levis, Primark, Pernod Ricard, Wella. As the agency officially opens its doors this September, leadership has outlined aggressive growth milestones for the next 12 months. About Socially Powerful Socially Powerful is a global social-first creator marketing agency founded in 2017, with a presence across the United Kingdom, and United States. Founded by social media pioneers who grew alongside platforms like Facebook and YouTube, the agency specialises in delivering bold marketing campaigns that leverage technology, creative storytelling, and deep social media insights. The agency excels in influencer marketing, social strategy, video content, and distribution, consistently achieving marketing performance that outperforms traditional channels. The views expressed in this media release are solely those of the sender and do not necessarily reflect the views of Cision.

That's why Socially Powerful Media Limited launched its new Hair & Style community on Skool: MANTRA.