S

Soda Health

Dynamic health benefits management via card

Overview

Company Does Not Provide H-1B Sponsorship

SodaHealth builds a data-driven health and wellness platform centered on a dynamic health card that lets users add, update, remove, or reload benefits in real time. The card sits at the core of a personalized support system that combines retail data, Social Determinants of Health (SDOH), self-reported information, and health propensity data to tailor resources and questions to each user, turning points of purchase into points of care and guiding behavior change. Unlike generic wellness apps, SodaHealth anchors its services through retailer partnerships and a holistic benefits network, offering a single, customizable framework rather than a fixed set of benefits. The goal is to help individuals improve health outcomes by making benefits flexible, relevant, and easy to access, while strengthening trusted relationships with local retailers and wellness providers.

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About Soda Health

Simplify's Rating
Why Soda Health is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsumer SoftwareHealthcare

Company Size

51-200

Company Stage

Series B

Total Funding

$90M

Headquarters

Chicago, IL

Founded

2021

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What believers are saying

  • Heritage Grocers partnered with Soda Health in October 2025, expanding Hispanic grocery reach.
  • Walmart expanded Soda Health-led guidance into Medicare Advantage and Medicaid in June 2025.
  • Fresh retail integrations, including Walgreens and Save A Lot, broaden benefit redemption coverage.

What critics are saying

  • Retailer concentration is dangerous; Walmart can internalize Soda Health's functionality by 2026.
  • A 2026 rebrand to evermore signals product confusion and weak employer-customer retention.
  • If Medicare Advantage partners switch vendors, Soda Health loses distribution and data access quickly.

What makes Soda Health unique

  • Soda Health embeds benefits inside retailer shopping flows, not separate health portals.
  • Walmart's June 2025 Everyday Health Signals validates Soda Health's retail-health integration model.
  • Its card-based benefits engine turns OTC, food, and wellness dollars into real-time engagement.

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Funding

Total Funding

$90M

Above

Industry Average

Funded Over

4 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
$50M
$65M
$100M

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Employee Assistance Program
  • 401(k) Retirement Plan
  • Unlimited Paid Time Off
  • Paid Holidays
  • Parental Leave
  • Flexible Work Hours

Company News

GlobeNewswire
Oct 2nd, 2025
Heritage Grocers Group and Soda Health Partner to Empower Healthier Choices Through Benefit Integration

ONTARIO, Calif., Oct. 02, 2025 (GLOBE NEWSWIRE) - Heritage Grocers Group ("Heritage" or "HGG"), one of the nation's leading Hispanic food retailers, is proud to announce a new partnership with Soda Health, a technology company committed to connecting individuals with essential products and services through Smart Benefits.

HIT Consultant
Jun 17th, 2025
Walmart And Soda Health Launch “Everyday Health Signals™” Program For Medicare And Medicaid Members

Credit: Soda HealthWhat You Should Know:– Walmart and Soda Health, a health technology company focused on smarter health benefits administration announced a collaboration to launch the Walmart Everyday Health Signals™ program.– The strategic initiative will be available to select Medicare Advantage and Medicaid members, providing personalized nutrition and wellness guidance based on retail shopping insights.– The program is designed to support day-to-day decisions for better health and wellbeing by utilizing real-time retail insights and targeted benefit delivery, meeting people where they are in their everyday shopping journeys.A New Approach to Personalized Nutrition and WellnessMembers who enroll in the program can opt-in to receive personalized nutrition and wellness insights based on their shopping patterns on Walmart.com. The program offers a range of data-driven tools and guidance:Personalized Insights: After selecting a wellness objective, members will receive guidance tailored to their goals and personal shopping habits. This includes key nutritional information for purchases like fruits and vegetables.After selecting a wellness objective, members will receive guidance tailored to their goals and personal shopping habits. This includes key nutritional information for purchases like fruits and vegetables. Goal-Oriented Support: The program helps members identify products to help them reach their wellness goals and provides customized healthy recipes and shopping lists.The program helps members identify products to help them reach their wellness goals and provides customized healthy recipes and shopping lists. Benefit and Care Coordination: With member consent, health plans can use the insights to identify additional benefits that support the member’s overall health and wellness, facilitating better care coordination.With 90% of the U.S

Chain Store Age
Jun 17th, 2025
Walmart expands AI health platform to Medicaid, Medicare members

Walmart is partnering with health tech startup Soda Health Inc. to launch the Walmart Everyday Health Signals program to eligible Medicare Advantage and Medicaid members who opt in.

Chain Drug Review
Mar 6th, 2025
Soda Health teams up with Southeastern Grocers to expand smarter benefits

Soda Health teams up with Southeastern Grocers to expand smarter benefits.

FinSMEs
Dec 4th, 2024
Soda Health Raises $50M in Series B Funding

Soda Health, a Bentonville, AR-based health tech company enhancing the use of benefit dollars to improve health outcomes and reduce inequities, raised $50M in Series B funding.

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