Sofar Sounds

Sofar Sounds

Global live-music community with secret venues

Overview

Sofar Sounds builds a global music community that connects artists with fans through intimate, secret concerts held in non-traditional venues like living rooms, galleries, breweries, and rooftops. It sells tickets to these unique live events and offers artist services that help performers manage fan relationships and build sustainable careers. The experience centers on discovery and people connecting through music, rather than conventional concert venues. What makes Sofar Sounds different is its emphasis on intimate, surprise-style performances in unconventional spaces across 78 countries, combined with services that help artists grow their fan base. The company’s goal is to create meaningful, location-based live music experiences worldwide and support artists in developing lasting careers by fostering direct connections with audiences.

About Sofar Sounds

Simplify's Rating
Why Sofar Sounds is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Entertainment

Company Size

501-1,000

Company Stage

Late Stage VC

Total Funding

$45.9M

Headquarters

London, United Kingdom

Founded

2009

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Simplify's Take

What believers are saying

  • In January 2026, Sofar's O2 Highlands campaign became a Digiday Europe finalist.
  • Its help center says artists receive $100 minimum and roughly 70% of net profits.
  • Virgin Hotels still runs Hear This! events across Chicago, New York, Edinburgh, and Glasgow.

What critics are saying

  • The 2020 New York labor settlement exposed its contractor model and worker misclassification.
  • Mid-sized-city expansion reduces exclusivity and invites copycats with cheaper local promoters.
  • If partnerships and ticket revenue soften, Sofar becomes a fragile events business.

What makes Sofar Sounds unique

  • Since 2009, Sofar turns secret, intimate venues into curated live-music experiences.
  • It still pays artists, with $30M directly paid since 2020.
  • Virgin Hotels and O2 partnerships give Sofar branded distribution and credibility.

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Funding

Total Funding

$45.9M

Below

Industry Average

Funded Over

3 Rounds

Notable Investors:
Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Family Planning Benefits

Mental Health Support

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-2%

2 year growth

-3%
Westchester Magazine
Jun 11th, 2026
Sofar Sounds brings concerts and connection to Yonkers.

Sofar Sounds brings concerts and connection to Yonkers. The global music organization that connects artists with local communities will start hosting live events in Westchester this year. The 914 music scene is getting a fun addition to its already vibrant culture. Sofar Sounds, a company that organizes live music events in cities across the world, will touch down in Yonkers sometime this fall. Founded in 2009 by London creatives Rafe Offer, Rocky Start, and Dave Alexander, Sofar Sounds seeks to transform unconventional venues into intimate stages for up-and-coming artists. Apartments, art galleries, clothing stores, and churches - cozy community spaces that are not typically used for concerts - are just a few examples. Sofar has a track record of highlighting stars right before they take off. Musicians like Billie Eilish, Olivia Dean, and Hozier all played gigs organized by Sofar early in their careers. Is the world's next pop icon right here in Westchester? Follow the music. Since its founding, Sofar Sounds has introduced its widely popular concert model across the globe. It has established chapters in over 300 cities worldwide - including New York City, Vancouver, Los Angeles, and Melbourne - but recently shifted its focus to hosting in mid-sized metropolitan areas. That's where Yonkers comes into the picture. - Advertisement - Community connection with Sofar Sounds. When organizing in a new city, the Sofar team gauges the community's musical interests and needs. Local producers who live in the area are hired; their role is to seek out compelling locations for shows and find artists to play them. (The Yonkers chapter of Sofar is currently hiring local producers; check out this application if you're interested.) Once a show is announced, those interested in attending a Sofar show buy tickets online. Venue addresses aren't revealed right away and only become available to ticket holders via email within 15 minutes of purchase. If a resident has a fitting event space in mind, Sofar also accepts suggestions through its website. "Typically, we're looking for spaces that fit 200 people or fewer so we can keep things feeling intimate," says Chyna Brackeen, vice president of experiences at Sofar Sounds. "People who come to our shows will sometimes say, 'My neighbor has this huge backyard that feels like you're in the middle of a forest. Wouldn't it be cool to do a show there?' We'll definitely take those suggestions." Play on. Musicians interested in playing a Sofar Sounds concert can fill out an application form online, which asks for one to three live performance videos and basic profile information. To keep things accessible for budding artists, Sofar does not consider touring history, social media presence, or similar components. Each Sofar show typically includes three acts on the bill. There's no specific headliner, giving each act an equal opportunity to show off their skills. All genres are welcome; R&B, pop, folk rock, and funk are just a few examples of sounds you might hear at a Sofar set. - Partner Content - Hitting the right notes. Along with giving local artists a chance to shine, Sofar's goal is to bring community members together through their love of music. Whether it leads to friendship - or even romance - Brackeen hopes their shows can be a "third space" for the music lovers of Yonkers to feel connected with their neighbors. If all goes well with the Yonkers launch, there might be plans to bring Sofar shows further up the Hudson. "We are currently recruiting in the mid and upper Hudson Valley," shares Brackeen. "We want to expand into the Rivertowns as well."

Passenger Terminal Today
Jun 27th, 2024
Heathrow launches live music stage

Sofar Sounds worked with Heathrow to curate a diverse roster of emerging artists spanning pop, jazz, folk, r 'n' b, soul and rock.

SiMMS Motorsports Group, Inc.
Oct 4th, 2023
Pop-Up Concerts, Celebrations For Our Four-Legged Friends, Skulloween And Weekly Trivia Can All Be Found Where This Month?

At the Harley-Davidson Museum, of course!MILWAUKEE, USA – October 4, 2023 – (Motor Sports NewsWire) – Yes, the 2023 Bike Night season is in the books, but that doesn’t mean the amazing music at the Harley-Davidson Museum comes to a close. The H-D Museum, in partnership with Sofar Sounds, is proud to bring an intimate concert on Thursday, Oct. 19 in the Experience Gallery – yes inside the world’s only Harley-Davidson Museum. Tickets are on sale now (and the bands will be revealed about 36 hours before showtime), and are sure to sell out quickly. So get yours today to be a part of this unique show.But October offers so many more reasons to visit the crossroads of 6th & Canal – especially if you’re looking for a fun afternoon to spend with man’s or woman’s best friend. The inaugural Bark & BBQ – a first-time collaboration between OnMilwaukee and Milwaukee Radio Alliance’s B93.3 – celebrates our four-legged best friends on Saturday, Oct

Forbes
Oct 4th, 2023
How Selena Gomez, Megan Thee Stallion, Ryan Reynolds And Other A-Listers Are Marking World Mental Health Day

Selena Gomez attends the 80th Annual Golden Globe Awards on January 10, 2023. Getty ImagesWorld Mental Health Day is October 10 and as our collective mental health crisis continues to escalate, members of the entertainment and media community are commemorating the day by speaking out, hosting events and sharing resources.More than 50 million American adults, or 21% of the population, are experiencing a mental illness, according to Mental Health America’s “The State of Mental Health In America” 2023 report. The number is up 2% from last year’s survey. Additionally, 16% of youth report suffering from at least one major depressive episode in the past year and more than 2.7 million youth are experiencing severe major depression.According to the U.S. Centers for Disease Control and Prevention in 2022 nearly 50,000 people died by suicide in the U.S., an increase of about 2.6% from the prior year, and suicide is now the second leading cause of death in the U.S. for people aged 10-34

Bonnie & Wild Ltd
Aug 1st, 2023
Feast on these free Fringe gigs at Bonnie & Wild

and organising daily Meet the Maker sessions, Bonnieandwildmarket has also been working in collaboration with Sofar Sounds to curate a series of very special gigs with some terrific performers!

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