The agentic artificial intelligence era is coming and the travel. industry needs to keep up. That was the message from a session entitled A. Glimpse of the New Age(nts) at The Phocuswright Conference  in Phoenix.Michael Gulmann, founder and CEO of <a href="https://www.ottotheagent.com/" ek-link="true" title="Otto

This strategic partnership means that Sojern's built-for-travel digital marketing and guest experience solutions are fully integrated with Cloudbeds' system and deliver industry-leading accuracy and tracking capabilities.

United Airlines is looking to make every flyer a “main character,” according to its TikTok bio. But United has become a main character itself - at least on social media.The airline has embraced a creator mentality to craft content its customers find relatable and appealing. In doing so, it has amassed an audience of 1.1 million followers on Instagram and is nearing another million on TikTok. In April, Dash Hudson, a social media management platform, said the airline holds an average Entertainment Score of 8.4 out of 10 - a number that stood, at the time, 73% above the industry standard. The Entertainment Score is meant to reflect how content has captured and keeps audience attention on video-focused social media platforms including Instagram Reels and TikTok.The airline consistently engages with its audience in the comments section and reposts user-generated content maintaining a thread of fun - with responses including oft-used Hollywood references.Take United’s recent post about its summer interns, for example. Under the published TikTok, which referenced “Minions,” TikTok user Isabel Duffy commented “the best internship EVER!” to which United replied with another pop culture allusion