As a PMS built for modern hospitality, HITEC Charlotte is proud to partner with Sojern to bring cutting-edge capabilities to its customers.

SAN FRANCISCO, June 17, 2025 /PRNewswire/ -- Sojern, the leading digital marketing platform built for hospitality, and HotelKey, a leading next-generation Property Management System (PMS) provider, today announced the launch of a market-leading real-time guest feedback integration. This native feature, built directly into the HotelKey PMS, enables hotels to collect and act on in-stay guest feedback in real time, marking a significant advancement in guest experience technology.This new capability builds on the strategic partnership announced in April 2024, which integrated Sojern's Guest Experience Solutions with HotelKey's PMS to help hoteliers boost profitability and elevate the end-to-end guest journey. Now, Sojern and HotelKey take a leap forward by delivering the hospitality industry's unique native integration for capturing real-time guest feedback and ratings within the PMS environment. This innovation modernises feedback loops, enabling hotels to move beyond reactive, post-stay surveys and offering a proactive, in-the-moment resolution model that no other platform currently offers."Together with HotelKey, we're not just enhancing the guest experience–we're introducing an innovation that drives guest satisfaction through a two-way native integration for instant guest engagement, AI responses for real-time service at scale and timely alerts to address guest issues in the moment," said Baskar Manivannan, Vice President, Guest Engagement Platform, Sojern. "This is a uniquely powerful capability that allows hoteliers to act on insights in real time, creating seamless guest experiences and stronger returns."The technical integration is currently being deployed across properties, with expansion planned across HotelKey's portfolio of over 16,000 hotels worldwide, including Red Roof. By surfacing in-stay feedback in real time within the PMS, hotel staff can take immediate action on service issues, enhancing operational efficiency and delivering a more seamless, personalized guest experience across both branded and independent hotels."The integration of HotelKey with Sojern holds great promise for Red Roof as we continue to invest in our business to create value for our franchisees and guests," said Sharee Brell, Red Roof's SVP of Technology

SAN FRANCISCO, May 7, 2025 /PRNewswire/ -- Sojern, the leading digital marketing platform built for hospitality, shares its latest travel data ahead of the busy summer season. Despite ongoing global political and economic uncertainty, travel demand is holding steady with 2024 levels —as travelers seek out cooler climates, rich cultural experiences and more local getaways."In a world reshaped by politics, climate, and evolving traveler expectations, the brands that thrive are those that adapt early—delivering timely, personalized messages that drive loyalty," said Noreen Henry, Chief Revenue Officer at Sojern. "Now's the time for marketers to refine their top-of-funnel strategies and leverage travel intent data to connect with consumers across channels in meaningful ways."Stateside Stays and Shifting American SentimentAmid global tensions and evolving economic pressures, American travel habits are largely holding steady, though some shifts are emerging. Many travelers appear to be opting to vacation closer to home, with concerns about international travel contributing to a 2% rise in domestic US flight bookings. Meanwhile, international getaways are taking a hit: flight bookings are down 2% to the Caribbean, 4% to Europe and Asia, and 9% to traditional US hotspot Mexico. Notably, major cities like New York City, Orlando and Miami top the domestic travel charts, pointing to a trend toward closer-to-home travel