About

Sojern operates a marketing platform specifically designed for the travel industry, utilizing artificial intelligence and data science to help businesses understand traveler behavior. The platform provides insights that enable clients, such as hotels, airlines, and tourist attractions, to identify and reach their target customers effectively. By analyzing data, Sojern helps businesses deliver tailored marketing messages across multiple channels, enhancing customer engagement and optimizing marketing performance. This ensures that marketing efforts are directed at the right audience at the right time, maximizing the effectiveness of their budgets. Additionally, Sojern offers tools to improve the guest experience, including customizable surveys and automated messaging to support staff. The company's goal is to empower travel businesses to make informed marketing decisions and improve their overall performance.

Simplify's Take

What believers are saying

• Sojern's expansion into Europe and integration with Oracle Cloud Marketplace indicate strong growth and increased market penetration.
• The acquisition of VenueLytics and the subsequent enhancement of their Guest Experience Solutions demonstrate Sojern's commitment to innovation and improving client offerings.
• The establishment of the Destinations Advisory Board and partnerships with influential industry leaders highlight Sojern's strategic positioning and thought leadership in the travel marketing sector.

What critics are saying

• The travel industry is highly susceptible to global events like pandemics and economic downturns, which can significantly impact Sojern's client base and revenue.
• Integrating new acquisitions and expanding into new markets can pose operational challenges and strain resources.

What makes Sojern unique

• Sojern leverages AI and data science specifically for the travel industry, providing highly targeted insights and marketing solutions that general marketing platforms cannot match.
• Their integration with Oracle Cloud Marketplace and partnerships with platforms like Visual Matrix and GetYourGuide enhance their service offerings and market reach.
• Sojern's focus on enhancing guest experiences through tools like customizable in-stay surveys and automated messaging sets them apart from competitors who primarily focus on pre-booking marketing.

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