Sonic

Sonic

About Sonic

Simplify's Rating
Why Sonic is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Rating Differentiation

Industries

Automotive & Transportation

Company Size

1,001-5,000

Company Stage

IPO

Total Funding

N/A

Headquarters

Charlotte, North Carolina

Founded

1997

Overview

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Simplify's Take

What believers are saying

  • Sonic's acquisition of Audi New Orleans strengthens its luxury car market presence.
  • Expansion into Houston and Nashville indicates growth and increased market reach.
  • Promotion of Dino Bernacchi to CMO may bring fresh marketing strategies.

What critics are saying

  • Closure of Northwest Motorsport locations may negatively impact revenue and reputation.
  • Leadership transition could lead to instability in marketing strategies.
  • Significant investments in new spaces may strain financial resources.

What makes Sonic unique

  • Sonic Automotive is a Fortune 500 company with a strong market presence.
  • The company focuses on creating innovative guest experiences in automotive retail.
  • Sonic Automotive is expanding its footprint with strategic investments in new locations.

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Funding

Total Funding

$0

Below

Industry Average

Funded Over

1 Rounds

Post IPO Equity funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Equity Funding Comparison
Coming Soon

Company News

Intelligence360
Feb 20th, 2025
Sonic Automotive To Spend $1.5 Million To Occupy 8,522 Square Feet Of Space In Houston Texas.

Sonic Automotive to spend $1.5 Million to occupy 8,522 square feet of space in Houston Texas. Sonic Automotive to spend $1.5 Million to occupy 8,522 square feet of space in Houston Texas.Houston, Texas — According to state and local development sources, Sonic Automotive plans to invest $1,500,000.00 to build out 8,522 square feet of new space in Houston. The company plans to occupy the new space at 7025 Old Katy Rd. in Houston, on or about August 1, 2025. According to the company website Sonic Automotive, Inc., a Fortune 500 company based in Charlotte, North Carolina, is on a quest to become the most valuable diversified automotive retail and service brand in America. Our Company culture thrives on creating, innovating, and providing industry-leading guest experiences, driven by strategic investments in technology, teammates, and ideas that ultimately fulfill ownership dreams, enrich lives, and deliver happiness to our guests and teammates

Business Wire
Dec 12th, 2024
Sonic Automotive Announces Acquisition of Audi New Orleans

Sonic Automotive announces acquisition of Audi New Orleans.

Investing.com
Dec 12th, 2024
Sonic Automotive expands with Audi New Orleans acquisition

Sonic Automotive, headquartered in Charlotte, North Carolina, is recognized as a Fortune 500 company and is dedicated to creating innovative and leading guest experiences in the automotive and powersports retail sectors.

Intelligence360
Aug 9th, 2024
Sonic Automotive To Spend $5,750,000.00 To Expand Into New Space In Nashville Tennessee.

Sonic Automotive to spend $5,750,000.00 to expand into new space in Nashville Tennessee. Sonic Automotive to spend $5,750,000.00 to expand into new space in Nashville Tennessee.Nashville, Tennessee — According to state and local development sources, Sonic Automotive plans to invest $5,750,000.00 to build out new space in Nashville. The company plans to occupy the new space at 25 Lindsley Ave in Nashville, on or about December 1, 2025. According to the company website Sonic Automotive, Inc., a Fortune 500 company based in Charlotte, North Carolina, is on a quest to become the most valuable diversified automotive retail and service brand in America. Our Company culture thrives on creating, innovating, and providing industry-leading guest experiences, driven by strategic investments in technology, teammates, and ideas that ultimately fulfill ownership dreams, enrich lives, and deliver happiness to our guests and teammates. As one of the largest automotive and powersports retailers in America, we are committed to delivering on this goal while pursuing expansive growth and taking progressive measures to be the leader in these categories

Auto Remarketing
Apr 30th, 2024
Dealer group news: Sonic's new chief marketing officer & more

Richards joined Sonic in 2006 as vice president of retail strategy.

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