S

Sonos

Wireless home audio hardware and software

Overview

Sonos designs and sells wireless audio devices and the software that links them into a multi-room home sound system. Its hardware includes portable speakers (Era, Five, Move, Roam), home theater soundbars and subwoofers (Arc Ultra, Beam, Ray, Sub), headphones (Ace), amplifiers, and speakers for ceilings, walls, and outdoors, plus car systems. The products work together via the Sonos app and features like AirPlay, voice assistants, and on-device Sonos Voice Control to stream music, podcasts, radio, and TV audio across rooms with synchronized playback. The company differentiates itself with an integrated hardware-software ecosystem and broad product range, aiming to provide a seamless, reliable multi-room audio experience for homes, businesses, and other spaces, with revenue from hardware plus licensing, advertising, and subscriptions.

Work here?Claim your company

About Sonos

Simplify's Rating
Why Sonos is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

HardwareConsumer SoftwareEntertainment

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Santa Barbara, CA

Founded

2002

Get referred to Sonos

See people who can refer or advise you

Simplify Jobs

Simplify's take

What believers are saying

  • Q3 fiscal 2026 revenue rose 9% to $375 million on July 29, 2026.
  • Sonos launched Beam Ultra, Ace Ultra, and Sonos 27 on September 1, 2026.
  • Sonos 27mcp, ChatGPT, and Claude integration broaden usage beyond Sonos-owned interfaces.

What critics are saying

  • Sonos cut roughly 3% of staff in July 2026, removing senior design leadership.
  • Acme Revival sued Sonos on September 16, 2026 over repair parts and firmware access.
  • Another 2024-style app failure would destroy trust and freeze ecosystem upgrades.

What makes Sonos unique

  • Sonos 27 turns speakers, headphones, and soundbars into one adaptive audio system.
  • Trueplay and Sonos Positioning Technology automatically retune rooms and repurpose portable speakers.
  • Beam Ultra and Ace Ultra deepen ecosystem lock-in through headphone linking and portable surrounds.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$311.9M

Above

Industry Average

Funded Over

9 Rounds

Notable Investors:
Post IPO Equity funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Equity Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • A 401(k) plan with company matching and immediate vesting
  • Unlimited Paid Time Off
  • Paid Sick Leave
  • Paid Holidays
  • Family Planning Benefits
  • Fertility Treatment Support
  • Disability Insurance
  • Life Insurance
  • AD&D

Stock Price

Growth & Insights and Company News

6 month growth

1%

1 year growth

0%

2 year growth

0%
ArcTech Asia
Nov 5th, 2026
Sonos kicks off 11.11 early on Lazada: up to 40% off, plus exclusive home theatre bundles.

Sonos kicks off 11.11 early on Lazada: up to 40% off, plus exclusive home theatre bundles. Sonos headlines Lazada Singapore's Super Brand Day on Monday, 9 November 2026, with early 11.11 deals, two exclusive home theatre sets, and an upgrade programme for existing Sonos owners. If you have been waiting for 11.11 to upgrade your home sound, Sonos is starting early in Singapore. TC Acoustic, the authorised distributor of Sonos in Singapore, is launching a Sonos Super Brand Day on Lazada on Monday, 9 November 2026, with savings of up to 40% across the Sonos range through exclusive platform vouchers. A Lazada Super Brand Day is a dedicated 24-hour sales event where a single brand takes centre stage with its biggest discounts, exclusive bundles and limited-time deals of the day. This time, the spotlight falls on Sonos, described in the release as one of the top-selling audio brands on Lazada. Early 11.11 deals, not just a one-day sale Super Brand Day is also Sonos's early start to 11.11. Shoppers get early access to 11.11 deals, exclusive home theatre bundles and savings of up to 40% across the range. The campaign spotlights three products in particular: the Sonos Beam Ultra, Sonos Ace Ultra and Sonos Play. The wider range in the sale also includes home theatre and soundbars such as the Sonos Arc Ultra, and smart and wireless speakers such as the Sonos Era 100 and Era 300. The celebrations continue through Lazada's 11.11 campaign, running from 10 November at 8pm to 13 November. Alongside the one-day exclusives below, other Super Brand Day promotions extend into the 11.11 period until 13 November, including the newly launched Beam Ultra and Ace Ultra. The two Super Brand Day exclusive bundles Only on 9 November, Super Brand Day offers these two exclusive home theatre sets at discounted prices, with vouchers applied: Super Brand Day exclusive bundle | RRP | Super Brand Day price (with vouchers) | Saving (with vouchers) Beam Ultra + Sub Mini + 1 Play | $2,717 | $2,194 | 19% off Arc Ultra + Sub 4 + 2 Era 300 + 1 Play | $5,695 | $4,454 | 22% off The headline saving of up to 40% applies across the Sonos range, not to these two bundles specifically - those two are 19% and 22% off respectively, as shown above. Check the Lazada listing for the final voucher terms before checkout, as the release states the bundle prices are with vouchers. Upgrade programme for existing Sonos owners From 9 to 15 November, TC Acoustic is also running a Sonos Upgrade Programme. Owners of Sonos Ace and Sonos Beam will be able to receive vouchers of up to $350 to purchase selected products and bundles. Note that this programme is in-store only: it will be available at the Wheelock pop-up store and the Flagship Store at Level 3, not, on the information supplied, through Lazada. Try before you buy at Wheelock Place From 7 to 15 November, a Sonos Flagship Store pop-up will be set up on the ground floor of Wheelock Place. Visitors can take an interactive, personalised quiz, sharing what they love listening to and watching and where they would like better sound at home, and receive tailored Sonos speaker recommendations. That is followed by a guided journey to dedicated listening stations at the Sonos Flagship Store at Level 3 - useful if you are deciding between a soundbar set-up and a multi-speaker set-up, and want to hear the difference before committing to a bundle.

Sonos
Nov 4th, 2026
Sonos Announces Acquisition of Snips

Addition of talent and technology that will elevate the voice experience on Sonos Sonos, Inc. (Nasdaq: SONO) today announced the acquisition of Snips SAS (“Snips”), an AI voice platform for connected devices that provides private-by-design voice technology. The acquisition will bring a talented group of employees and strategic IP to Sonos to make the voice experience on Sonos even better. Founded in 2013 and based in Paris, France, the Snips team, comprised of over 50 talented engineering, machine learning and product development professionals, has built a leading platform and tools for creating tailored voice experiences. Its full-stack solution is built with proprietary technology allowing for voice processing on the device. This localized processing maximizes accuracy, efficiency and privacy while minimizing footprint and cloud dependency. Snips’ voice assistants are custom-built for specific tasks and designed to run alongside other general purpose voice assistants currently on

Analytics Insight
Nov 4th, 2026
Sonos delivers its most-requested feature after 13 years.

Sonos delivers its most-requested feature after 13 years. Sonos has added presets, letting users save music, rooms, and volume levels for one-tap playback. It supports up to 50 presets. The company also plans an optional AI assistant, 27voice, which sends voice requests to the cloud. Users can skip it and still use presets. Published on: 04 Nov 2026, 8:20 am Updated on: 04 Nov 2026, 8:20 am Sonos has added a feature that fans have wanted since 2013. The new Presets tool lets users start music in chosen rooms with one tap. It began rolling out on November 3, 2026. Sonos is also preparing 27voice, an optional AI voice assistant that processes voice requests through cloud-based servers. One-Tap music playback comes to Sonos. Users can save their music, their speakers, and the volume for each room. Every preset sits in its own section on the Home screen of the Sonos app. People can save up to 50 presets and use them on any phone or tablet signed in to their account. The feature has limits. It saves music playback only. It cannot save settings like switching to TV audio or muting every speaker. Presets also do not work with voice commands or the Sonos web app. Both Presets and 27voice need S2 speakers running Sonos 27. The privacy cost of Sonos' new AI assistant. 27voices understand more natural speech. It handles follow-up requests, music tips, weather questions, and general knowledge. Classic Sonos Voice Control handles requests on the device. 27 voices do not. After it hears the wake word, it sends the request to Sonos servers. For some open-ended questions, it also uses outside AI models. The system collects voice recordings, transcripts, command details, device IDs, and usage data with names removed. Some of this data may go to the US or to outside AI companies. The audio brand says it deletes recordings and transcripts once a request is done. It also says it does not use recordings to train AI or sell them. But going back to Classic Voice Control does not erase data collected earlier. US customers can ask for early access from November 6. Access starts November 12. A wider release is planned for 2027. AI features remain optional. The AI assistant is optional. Users can stay on Classic Voice Control or leave 27voice whenever they like. That means anyone can use presets without sending their voice to the cloud.

Yahoo Finance
Oct 15th, 2026
Sonos, Turtle Beach, Helen of Troy: stocks that could gain from lower US-China tariffs

The US-China trade truce now runs to January 2027, and talk of reciprocal tariff cuts on billions of dollars of goods has put import-heavy consumer electronics brands back in focus. Three US-listed stocks stand out. Sonos, with a market cap of $2.10 billion, makes premium speakers and soundbars. It earns about $1.49 billion from audio and video products, including roughly $881 million in the US. Tariffs on goods made in Vietnam and Malaysia may force price rises that could hurt sales. Turtle Beach, valued at $260 million, sells gaming headsets made in Asia. Its Q2 2026 revenue of $56.4 million was flat year over year, despite new premium products. Helen of Troy, worth $651 million, sells home, beauty and wellness goods that rely on imported components. Lower duties could cut its costs.

Wilsons Media
Oct 9th, 2026
I was blown away by JBL's new Cove wireless speakers. They're finally available in Australia - and with a 20% discount via our coupon code.

I was blown away by JBL's new Cove wireless speakers. They're finally available in Australia - and with a 20% discount via its coupon code. JBL's new Cove M1, Cove P1 and Cove X1 wireless speakers were announced just over a month ago, and are now available to buy in Australia. The trio marks JBL's latest attempt to take on the likes of Sonos in the multi-room audio market, and having recently had the chance to see and hear the new speaker range up close, they certainly put up a decent fight. The trip share some interesting features: they can each be used as standalone units, or paired with a second unit of the same model for stereo sound. They can also be integrated into a wider home audio system alongside compatible JBL products, including the company's Bar Mk2 soundbars and Bluetooth-only speakers. And for any TechRadar Australia readers interested in the new models, you can save 20% thanks to an exclusive JBL AU coupon code. The range up close. In ascending order of size and power, the new trio comprises the Cove M1, Cove P1 and Cove X1. All three models are Wi-Fi enabled, with support for Google Cast, AirPlay 2, Spotify Connect, Tidal Connect, Qobuz Connect and Roon Ready. And, of course, they can also connect via Bluetooth. The Cove P1 and Cove X1 gain Dolby Atmos support too, while the P1 has the added benefit of being truly portable, thanks to its built-in battery. One immediate advantage is that you can use a pair as rear surrounds, connected to a Bar Mk2 soundbar, without having to worry about running power to them. Battery life is a claimed 14 hours on a single charge. If you do have access to power behind your seating position, the Cove P1 sits on a USB-C-powered charging base, similar to the Sonos Play - a pair of speakers which can also be used as battery-powered rear surrounds with the Beam Ultra soundbar. Another useful feature demonstrated to me was the P1's portability. Say you're watching sport on the main TV with the P1 acting as a rear surround speaker, but decide to move the party outside. You can simply ungroup the P1 from the home theatre setup, pick it up and take it with you. Once outside, press and hold the heart-shaped Moment button on top, and the P1 will resume playing the most recent content, so you don't miss any of the action. As for hardware, the Cove M1 has three 20mm tweeters and a single 4-inch woofer, with a total output of 110W. The Cove P1 gets three 30mm tweeters and a single 20mm tweeter to handle Dolby Atmos duties, along with the same 4-inch woofer, with a total output of 120W. The larger X1 gets four 30mm tweeters and two 90 x 120mm woofers, delivering a total of 200W. JBL wants to simplify multi-room audio. One of the main points JBL emphasised during my demo was ease of use. The company told me it recognises that one of the biggest barriers preventing consumers from investing in multi-room audio is the perception that it will be too difficult to get up and running. In response, JBL has developed the JBL One platform, which handles initial setup, speaker grouping and playback controls. During my demo, adding speakers to a network appeared relatively easy, with step-by-step instructions provided within the app. All available speakers are displayed on one screen, and you can select which ones you want to group together. One feature I found particularly neat is how quickly and easily you can remove individual speakers from a group to use them on their own. In my experience with Sonos, separating grouped speakers to use them as standalone units hasn't always been as straightforward as it should be, so JBL's approach is certainly welcome. Of course, I'll need to spend time with the JBL speakers in my own home before making any firm conclusions about how it compared with the likes of Sonos. A missing piece of the JBL puzzle. The Cove speakers slot neatly into a gap in JBL's lineup. The company is the king of Bluetooth speakers - just see its guide to the best Bluetooth speakers in Australia as proof - and it already has a comprehensive selection of soundbars. The Authentics speakers (the Authentics 200 currently tops its list of the best wireless speakers) are similar in that they're designed for home use, but they can't be used with other JBL speakers, and their retro styling may not be to everyone's taste. If the Cove speakers sound like a good fit for your home, you can save 20% thanks to its exclusive JBL Australia coupon code. Your unique code can be used on any full-priced item on the JBL Australia store, so you could even set yourself up with a complete home theatre system for less. JBL's new Cove M1, Cove P1 and Cove X1 wireless speakers were announced just over a month ago, and are now available to buy in Australia. The trio marks JBL's latest attempt to take on the likes of Sonos in the multi-room audio market, and having recently had the chance...

Recently Posted Jobs

Sign up to get curated job recommendations

Sonos is Hiring for 54 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs