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Sonos makes wireless home audio systems with speakers that can be placed in multiple rooms to create a seamless, home-wide listening experience. Its products work via Wi-Fi, are controlled through a dedicated app, and use Trueplay tuning to adapt the sound to the room’s acoustics for balanced, high-quality audio. The setup is designed to be easy and consumer-friendly, with a direct-to-consumer model and support through a help line. What sets Sonos apart from competitors is its combination of room-wide wireless synchronization, room-adaptive tuning (Trueplay), and a focused ecosystem that emphasizes simple installation and strong partnerships with artists and producers to fine-tune sound. Its goal is to provide reliable, premium, multi-room audio that sounds good in any room and scales from a single speaker to a complete home sound system.
Industries
Hardware
Consumer Software
Design
Consumer Goods
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Santa Barbara, California
Founded
2002
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Total Funding
$311.9M
Above
Industry Average
Funded Over
9 Rounds
Health Insurance
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Vision Insurance
A 401(k) plan with company matching and immediate vesting
Unlimited Paid Time Off
Paid Sick Leave
Paid Holidays
Family Planning Benefits
Fertility Treatment Support
Disability Insurance
Life Insurance
AD&D
Voluntary Life
Pet Insurance
Mental Health Support
Wellness Program
Employee Discount
Remote Work Options
Hybrid Work Options
Stock Options
Company Equity
Open Time Off
Sonos Ace headphones set for an Ultra upgrade and they could arrive as soon as next month. Sonos Ace headphones are set for an Ultra upgrade that'll push the company into the AI realm and offer new colours according to reports. 11 August 2026 / 21:32 BST 11 August 2026 / 21:32 BST Sonos is planning a follow up to its Sonos Ace headphones with an upgrade, dubbed the Sonos Ace Ultra, spied in an official filing with regulators in the United States. According to a Bloomberg report, the so-called Ace Ultra headphones will be the commencement of the company's plans to embrace generative AI. Sonos has already confirmed a product launch is coming next month and it's possible Stuff could see the upgraded headphones there and then. The reporter Chris Welch, who has a good history of Sonos scoops in recent times, writes: "Sonos Inc. is readying a new pair of wireless headphones, the first product in an upcoming hardware wave that will see the audio company push deeper into artificial intelligence and frame its signature whole-home system as an ideal match for cutting-edge AI models and voice interactions." A further report from Lowpass, citing the Federal Communications Commission filing, says the more premium version of the noise-cancelling Ace headphones will also be available in up to five colours, as opposed to the black and white variations available on the originals. Those colours are Greige (light gray), Shadow Black, Agave, Blush and Sand. The filing suggests there'll be support for Wi-Fi pairing to a home wireless network, potentially making them a more integrated part of the whole home audio set up, while it's also apparent from the report that advance voice support will be included. The original Sonos Ace headphones, the company's first non-speaker product, arrived in 2024 and have not been an overwhelming success in a crowded market of well-established players. Its reviewer praised the hardware for their excellent sound quality and detail, the epic noise cancellation, beautiful design and quality on-board controls. However, the app integration was awkward, several key features like TrueCinema and TV Audio Swap weren't fully functional at launch. There were also issues with integrating with the much-maligned Sonos app that's just starting to regain some respectability. In affording the Sonos Ace headphones a four-star score, Stuff Editor in Chief Dan Grabham wrote: "The app issue is a big one - because you might as well just be using any pair of high-end headphones. TV Audio Swap aside, Sonos hasn't provided a compelling reason for buying the Ace even if you have a Sonos system. And we feel that's a massive miss." Chris Smith About. I'm a freelance writer based in South Florida with bylines for Trusted Reviews Wareable, Wired UK, Shortlist. DigitalSpy, FourFourTwo, The Observer, Empire Online, TechRadar and T3. I have authored more than 10 books on how to use technology for Flametree Publishing. I'm a podcast host for The Liverpool Way and teach yoga in my spare time.
Sonos is planning Ace Ultra headphones with a big AI push, report says. Zac Hall Aug 11 2026 - 10:12 am PT Two years ago, Sonos made the leap from wireless speakers to over-ear headphones. Now it sounds like Sonos is preparing a more premium, AI-infused encore. Sonos Ace Ultra headphones are on the way. Chris Welch reports for Bloomberg that Sonos is developing the Sonos Ace Ultra, a higher-end follow-up to its 2024 Ace headphones. An FCC filing spotted Monday names the product and points to as many as five color options, up from the black and white finishes offered on the original model. Discover more Laptops & Notebooks Mac Rumors Sonos has a September product launch planned, and the timing of the filing suggests the Ace Ultra could be part of that event. The filing also contains technical clues that the new headphones may support voice commands. Bloomberg reports that CEO Tom Conrad has acknowledged that the original headphones arrived without enough whole-home integration or differentiation in a crowded category. This time, Sonos appears to be tying the hardware more directly to its broader AI ambitions. Conrad has described the company's opportunity as conversational computing and predictive intelligence in the home, with Sonos devices serving as hardware that can work across rooms and understand how a household lives. The company has already expanded Sonos Voice Control with Philips Hue and Lutron Caseta controls. Meanwhile, Apple's upgraded AirPods Max 2 arrived in March with the H2 chip, stronger noise cancellation, and Live Translation. Siri AI will extend to AirPods as part of iOS 27 as well. For more on the upcoming Sonos Ace Ultra headphones, check out the Bloomberg report in full here. Do more with your Apple products
Sonos has rolled out a series of app updates following intensive customer listening in the third quarter, President and CEO Thomas Conrad said on a Q3 2026 earnings call last week. The sound system company spent months listening to customers to understand how they use the app. It then introduced navigation changes, including familiar tab navigation, improved core controls like volume, and smart mechanisms allowing sound systems to show up when customers need them. Sonos reported third-quarter revenue of $375 million, up 9% year over year. The company also reported $29.9 million net income, a marked improvement from its $3.4 million loss a year ago. The business has turned the corner after a botched app release two years ago led to lost business and its former CEO stepping down.
Sonos is planning something new for September - but what is it? The multiroom audio specialist has something in the works Published 5 hours ago Quick summary. Sonos is expected to launch and AI voice system to support its speakers. The company CEO hinted at new AI with an event in September. It looks like the focus will be on home AI, making sure that the speakers can work more intelligently with the hardware and the surroundings they are in. Sonos is planning a "product launch event" for September the company has revealed via its third quarter results. While Sonos CEO Tom Conrad didn't reveal exactly what that would be, he then went on to talk about "conversational computing and predictive intelligence". That's right, it looks like Sonos is going to be moving its platform in the direction of AI, with Conrad going on to address the debate about which is the "best" AI model and how Sonos might put AI to best use in the home environment. "The lasting value is going to be in what surrounds the model in a real home: the hardware that can converse with quality across every room, the system that already knows the shape of a home and the way a family lives in it, the connectivity to reach the speakers, services, and devices that turn a request into coordinated action." Latest Videos FromT3 Best treadmills 2024 The best treadmills can help you get road fit and improve cardio health without even leaving the house. 0 seconds of 1 minute, 33 seconds Volume 0% Sonos shot to fame more than a decade ago, thanks to enabling multi-room audio. With a central controller, multiple Sonos speakers could be grouped and controlled, making streaming a much better experience across the home. That was followed by a deliberate focus on quality, looking to appeal to more aspiring customers, while devices like the Amazon Echo offered rival connected streaming skills at much lower prices. Sonos' audio devices are still highly prised however, with a reinforcement of its soundbar offering over recent years. Amazon's latest move for its Echo devices was to boost Alexa's performance using AI - called Alexa+ - although Sonos' own Voice Control system is rather basic by comparison, focusing mostly on music control. Sonos has, in the past, supported other brands' voice control systems, but with the rapid acceleration of AI, the sort of voice models that Amazon and Google have offered over the last decade are probably easier to develop. Get all the latest news, reviews, deals and buying guides on gorgeous tech, home and active products from the T3 experts
Sonos reported third-quarter revenue of $375 million, up 9% year-over-year and near the high end of guidance. Adjusted EBITDA reached $44 million, up 24% year-over-year. Non-GAAP gross margin came in at 45.5%, whilst gross profit rose 11% to $171 million. The company generated $40 million in free cash flow, improving $8 million year-over-year. Regional performance varied, with Asia-Pacific revenue growing 21%, EMEA up 14%, and Americas rising 3.5%. Sonos spent $30 million buying back 2 million shares during the quarter. However, elevated memory costs hit adjusted EBITDA by approximately $14 million year-over-year. The company expects a $35 million headwind from memory costs in the fourth quarter. Inventory increased 37% year-over-year to $158 million. CFO Saori Casey announced her retirement but committed to ensuring a smooth leadership transition.
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Industries
Hardware
Consumer Software
Design
Consumer Goods
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Santa Barbara, California
Founded
2002
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