2048 Ventures has led a $1.2 million seed round for Denver-based soona, which provides affordable, high-quality videos and photos for brands. The company, founded by Liz Giorgi and Hayley Anderson, guarantees delivery within 24 hours for under $400. Soona operates mini studio locations where brands can book shoots with pre-configured settings. Customers can choose their video style and either use their own equipment or hire professional videographers. The company's technology enables rapid post-production turnaround. Giorgi and Anderson previously ran a consulting agency helping brands create content for five years before launching soona. Matchstick Ventures and Techstars also participated in the funding round.

soona, a platform that simplifies photo and video content creation for e-commerce brands, has raised $10.2 million in Series A funding led by Rebecca Kaden at Union Square Ventures. The company allows brands to book virtual shoots through self-service software, selecting from a network of models, stylists, and props. Customers ship products beforehand and join shoots online in real time, providing feedback to crews. The platform offers an à la carte model, selling photos for $39 and video clips for $93, with content delivered within 24 hours. soona serves over 4,000 customers across beauty, fashion, home goods, and petcare industries, including Lola Tampons, The Sill, and Wild Earth. The company operates hubs in Austin, Denver, and Minneapolis.