Southern Tide will move its headquarters in the fall of 2024 to the historic Borden Building on West Washington Street in downtown Greenville.

The prints have always been a perfect combination with summer’s more laidback, casual dressing, so it’s welcome news that coastal lifestyle brand Southern Tide has partnered with Lilly Pulitzer to launch a men’s and youth capsule collection, creating some brand new prints* that are sure to become icons in their own right.

GREENVILLE, S.C.--(BUSINESS WIRE)--Southern Tide is thrilled to announce a new sponsorship deal with emerging PGA TOUR Rookie, Kevin Roy, as his official on- and off-the-course apparel partner. After much success on the Korn Ferry Tour, Roy enters his first year on the PGA TOUR sporting Southern Tide’s signature Skipjack logo on the left chest on all on-course polos and pullovers. Given the brand’s tremendous success within the golf performance category, Kevin Roy becomes Southern Tide’s first PGA TOUR-sponsored golfer. “We love Kevin’s history and much like his trajectory, Southern Tide has seen tremendous growth in the golf community. Over the past twelve months, our golf business has really taken off with the average spend on Southern Tide apparel per club at an all-time high. With the brand’s commitment to excellence, we look forward to supporting his career as he embarks on this exciting PGA journey,” said Southern Tide CEO, Carey Ann Campbell. “From partnerships to products, we feel it is important for the brand to showcase an authentic point-of-view. Kevin aligns with our coastal lifestyle and quality performance. We look forward to a successful partnership.”