Overview
Spence Diamonds runs brick-and-mortar showrooms where customers can browse many ring designs displayed in brass-and-glass cases using cubic zirconia, then have a ring custom-made with a real diamond once a design is picked. The shopping flow separates the try-on experience from the final purchase, with in-house sourcing and customization to manage costs. It stands out through its personalized, education-focused service, vertically integrated operations, and history of offering lab-grown diamond options alongside mined stones. The company aims to grow its Canadian footprint with more showrooms while maintaining a customer-friendly, transparent path to owning a diamond ring.
Work here?Claim your company
Simplify's take
What believers are saying
- TriWest completed a majority investment July 22, 2025, backing eight-showroom expansion.
- Spence’s website updated November 7, 2026, confirms eight locations across three provinces.
- Affirm financing and open display cases support conversion by lowering purchase friction online and in-store.
What critics are saying
- Indeed reviews in 2026 cite micromanagement, toxic culture, and weak training, hurting retention.
- TriWest’s July 2025 buyout pressures management to accelerate growth, risking margin dilution.
- If lab-grown commoditization continues, Spence’s brass-and-glass premium brand loses relevance fast.
What makes Spence Diamonds unique
- Eight Canadian showrooms and open-display bridal shopping define Spence’s 1978 model.
- Every engagement ring is handcrafted in Canada, reinforcing customization and domestic authenticity.
- Artisan Created Diamonds gives Spence a differentiated lab-grown offering versus traditional jewelers.
Help us improve and share your feedback! Did you find this helpful?