S

Spindrift

Sparkling water with real fruit juice

Overview

Spindrift makes premium sparkling water that uses real fruit juice as the flavoring. Its beverages are produced by filtering air bubbles through juice before bottling, delivering a carbonated drink with visible fruit content and no artificial flavors. Unlike many seltzers that rely on synthetic tastes, Spindrift emphasizes simple, transparent ingredients and real fruit, appealing to health-conscious consumers willing to pay more for authenticity. The company sells its drinks through major retailers and online channels and aims to grow by adding new flavors and expanding its distribution network. Overall, Spindrift’s goal is to offer a natural, fruit-forward beverage option and reach a broader audience with more varieties while maintaining a premium positioning.

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About Spindrift

Simplify's Rating
Why Spindrift is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & AgricultureConsumer Goods

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$62.8M

Headquarters

Newton, MA

Founded

2010

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What believers are saying

  • Mar. 3, 2026 launched Spindrift Tea, adding non-carbonated iced tea growth.
  • Oct. 20, 2026 Prescott partnership drove limited Dak Pak demand and charity buzz.
  • BeverageDaily highlighted 2026 flavor innovation as Spindrift's core growth engine.

What critics are saying

  • Aug. 19, 2026 Spindrift sued Sundrift, signaling aggressive trademark defense and distraction.
  • Gryphon bought Spindrift in 2025, so exit pressure intensifies if growth slows.
  • If retailer velocity slips, grocery buyers will cut shelf space by 2027.

What makes Spindrift unique

  • Only U.S. sparkling water with real squeezed fruit, reinforced by Non-UPF verification in 2026.
  • Spindrift Tea and Soda extend the real-ingredient platform beyond sparkling water.
  • Athlete investors like Dak Prescott, Derrick White, and Azzi Fudd amplify authenticity.

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Funding

Total Funding

$62.8M

Below

Industry Average

Funded Over

5 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Flexible Work Hours
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays
  • Bereavement Leave

Growth & Insights and Company News

6 month growth

0%

1 year growth

-1%

2 year growth

1%
Mantelligence
Oct 20th, 2026
Dak Prescott teams up with Spindrift for a new campaign and Limited-Edition Dak Pak.

Dak Prescott teams up with Spindrift for a new campaign and Limited-Edition Dak Pak. Published: October 20, 2026 | Updated: October 21, 2026 Dak Prescott is expanding his relationship with Spindrift from investor and longtime customer to official brand partner. The Dallas Cowboys quarterback is starring in a new "Fake Nothing" campaign and helping launch a limited-edition Dak Pak built around two of his favorite seasonal flavors. The collaboration also includes a charitable component benefiting Prescott's Faith Fight Finish Foundation. In a press release, Spindrift announced that the limited-edition Dak Pak became available on October 20 through the company's website, with quantities available while supplies last. Prescott was drinking Spindrift well before he invested in the company. As an elite athlete, he is deliberate about the choices that support his health and performance, including what he drinks. Made with real squeezed fruit, Spindrift offered the great taste he wanted in a beverage that fit those priorities. "I care what I put in my body, and that's what first drew me to Spindrift," said Prescott. "I had it in my fridge before I ever invested in the company. It tastes great, especially when I'm looking for a break from simply drinking water, and I appreciate that it's made with ingredients I recognize. The more I learned about the brand, the more I wanted to be part of it." "Dak was a fan before he was a partner, and that means a lot to us," said Dave Burwick, CEO of Spindrift. "He understands why we put so much care into what goes into every can. As the first beverage brand to become verified under the Non-UPF Verified Standard, we're proud to offer a choice that reflects the high standards athletes like Dak set for what they drink." Prescott is the third professional athlete Spindrift has partnered with this year who is also an investor in the company, joining Azzi Fudd, a Dallas Wings guard, NCAA champion, and the No. 1 pick in the 2026 WNBA Draft, and Derrick White, an NBA champion, Boston Celtics guard, and winner of the 2025-26 NBA Sportsmanship Award. All three were Spindrift fans before becoming investors. Together, their partnerships underscore Spindrift's appeal to athletes who want great taste without compromising on what goes into the beverages they choose. Introducing the Limited-Edition Dak Pak To celebrate the partnership and peak football season, Spindrift and Prescott are launching the Dak Pak, a limited-edition collection featuring two of Dak's favorite fall Spindrift flavors: Cranberry Punch, a seasonal flavor made with real squeezed cranberries, and Fuji Apple, made with real pressed apples. Made for tailgates, watch parties and game-day fridges, the Dak Pak also includes exclusive gear featuring Prescott's signature: a YETI can cooler and a custom-made hat. A limited number of Dak Paks will be available exclusively at https://drinkspindrift.com/products/dak-pak beginning October 20, while supplies last. The partnership also supports a cause close to Prescott. For every Dak Pak purchased and shipped to a Texas address, 100% of the purchase price will be donated to Dak's Faith Fight Finish Foundation, which empowers individuals, families, and communities to find strength through adversity. About Spindrift Beverage Co. Spindrift Beverage Co., Inc. is challenging people's expectations of how good a beverage can be. Founded in 2010 on the belief that the best tastes come directly from nature, Spindrift is the only sparkling water in America made with real squeezed fruit. Real fruit tastes better(R), that is the Spindrift difference. Every Spindrift product is verified under the Non-UPF Verified Standard and crafted to celebrate the aroma, texture, and taste of real squeezed fruit in every sip. Spindrift(R) Sparkling Water is available nationwide, and Spindrift(R) Soda and Spindrift(R) Tea are available in select retailers and online. The company donates to environmental not-for-profits through membership in 1% For the Planet. Spindrift is headquartered in Newton, MA.

PR Newswire
Oct 20th, 2026
SPINDRIFT teams up with quarterback DAK Prescott.

SPINDRIFT teams up with quarterback DAK Prescott. Oct 20, 2026, 09:02 ET Longtime Spindrift drinker and investor stars in a new "Fake Nothing" ad and launches a limited-edition Dak Pak NEWTON, Mass., Oct. 20, 2026 /PRNewswire/ - Spindrift(R) Beverage Co. Inc. today announced a partnership with Dallas Cowboys quarterback Dak Prescott, a longtime Spindrift drinker and investor. The partnership centers on a simple belief Prescott shares in a new Spindrift ad: "I care what I put in my body." In the new "Fake Nothing" spot Prescott draws a parallel between staying true to himself and choosing what he drinks, sharing a simple philosophy: "When you're authentic, you don't have to fake anything." It's a message that reflects Spindrift's commitment to real ingredients and nothing fake. Prescott was drinking Spindrift well before he invested in the company. As an elite athlete, he is deliberate about the choices that support his health and performance, including what he drinks. Made with real squeezed fruit, Spindrift offered the great taste he wanted in a beverage that fit those priorities. "I care what I put in my body, and that's what first drew me to Spindrift," said Prescott. "I had it in my fridge before I ever invested in the company. It tastes great, especially when I'm looking for a break from simply drinking water, and I appreciate that it's made with ingredients I recognize. The more I learned about the brand, the more I wanted to be part of it." "Dak was a fan before he was a partner, and that means a lot to us," said Dave Burwick, CEO of Spindrift. "He understands why we put so much care into what goes into every can. As the first beverage brand to become verified under the Non-UPF Verified Standard, we're proud to offer a choice that reflects the high standards athletes like Dak set for what they drink." Prescott is the third professional athlete Spindrift has partnered with this year who is also an investor in the company, joining Azzi Fudd, a Dallas Wings guard, NCAA champion and the No. 1 pick in the 2026 WNBA Draft, and Derrick White, an NBA champion, Boston Celtics guard and winner of the 2025-26 NBA Sportsmanship Award. All three were Spindrift fans before becoming investors. Together, their partnerships underscore Spindrift's appeal to athletes who want great taste without compromising on what goes into the beverages they choose. INTRODUCING THE LIMITED-EDITION DAK PAK To celebrate the partnership and peak football season, Spindrift and Prescott are launching the Dak Pak, a limited-edition collection featuring two of Dak's favorite fall Spindrift flavors: Cranberry Punch, a seasonal flavor made with real squeezed cranberries, and Fuji Apple, made with real pressed apples. Made for tailgates, watch parties and game-day fridges, the Dak Pak also includes exclusive gear featuring Prescott's signature: a YETI can cooler and a custom-made hat. A limited number of Dak Paks will be available exclusively at https://drinkspindrift.com/products/dak-pak beginning October 20, while supplies last. The partnership also supports a cause close to Prescott. For every Dak Pak purchased and shipped to a Texas address, 100% of the purchase price will be donated to Dak's Faith Fight Finish Foundation, which empowers individuals, families and communities to find strength through adversity. About Spindrift Beverage Co. Spindrift Beverage Co., Inc. is challenging people's expectations of how good a beverage can be. Founded in 2010 on the belief that the best tastes come directly from nature, Spindrift is the only sparkling water in America made with real squeezed fruit. Real fruit tastes better(R), that is the Spindrift difference. Every Spindrift product is verified under the Non-UPF Verified Standard and crafted to celebrate the aroma, texture and taste of real squeezed fruit in every sip. Spindrift(R) Sparkling Water is available nationwide, and Spindrift(R) Soda and Spindrift(R) Tea are available in select retailers and online. The company donates to environmental not-for-profits through membership in 1% For the Planet. Spindrift is headquartered in Newton, MA. SOURCE SPINDRIFT

Vending Market Watch
Jul 14th, 2025
Spindrift adds professional athlete investors, endorsements

Spindrift and the athletes will team up to produce a short-form video series where they "draft their starting Spindrift lineup."

Sportico
Jul 10th, 2025
Spindrift Gains $650M, Athlete Investors

Spindrift, a sparkling water company acquired by Gryphon Investors for $650 million, has attracted investments from sports figures like Kevin Durant, now with the Houston Rockets, and influencer Livvy Dunne. Other investors include DK Metcalf, Azzi Fudd, Derrick White, and Maarten Paes. The athletes, already fans of Spindrift, were connected through Patricof Co., a firm helping athletes invest in private equity.

Vending Market Watch
Jul 3rd, 2025
Functional beverage makers Sprindrift, Jones Soda, Bloom and Brēz make moves

Expanding its sparkling water flavors, Spindrift Beverage Co. launched a Yuzu Mandarin flavor made from real, freshly squeezed fruit.

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