Work Here?
Overview
SplitMetrics provides a suite of software tools and services designed to help mobile app developers grow their user base through Apple Search Ads and app store optimization. The platform uses artificial intelligence to automatically adjust advertising bids based on real-time data and offers A/B testing to determine which app store assets perform best. Unlike general marketing tools, SplitMetrics focuses specifically on the Apple Search Ads ecosystem by combining automated campaign management with specialized market intelligence. The company's goal is to help businesses increase their return on ad spend and lower the cost of acquiring new users through data-driven decision-making.
About SplitMetrics
Industries
Data & Analytics
Consumer Software
Enterprise Software
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Menlo Park, California
Founded
2014
Simplify's Take
What believers are saying
- AI optimization delivers 55% ROAS boost per App Promotion Summit London 2025 data.
- Search results campaigns hit 67.2% conversion rate in 2024, up from 65.37% in 2023.
- Eoin Hallahan as CRO drives revenue growth post-App Radar seven-figure acquisition.
What critics are saying
- Apple's native automation replicates features, commoditizing SplitMetrics in 12-18 months.
- Privacy controls and SKAdNetwork limit attribution, eroding value in 6-12 months.
- App Radar integration fails due to cultural clash, causing churn in 6-18 months.
What makes SplitMetrics unique
- SplitMetrics Acquire automates Apple Search Ads with AI bid optimization and customizable rules.
- App Radar acquisition creates full-service AI-driven app marketing platform.
- Free Starter Plan manages 20,000 keywords with MMP integration and full-funnel reporting.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Health Insurance
Paid Sick Leave
Flexible Work Hours
Remote Work Options
Time Off
Paid Vacation
PTO
Vaccination Leave
Health and Wellness
Professional Development Budget
Conference Attendance Budget
Office hubs in key locations
Coworking costs coverage program
Internal mobility program
Company News
New data from SplitMetrics presented at App Promotion Summit London 2025 reveals that AI-powered optimization achieved a 55% increase in return on ad spend while maintaining identical budgets, marking a watershed moment for automated marketing.
App growth solutions company, SplitMetrics, announces today that Eoin Hallahan has joined the team as the new Chief Revenue Officer.
GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games here. VR game downloads on Android are on pace for a record breaking year of growth according to SplitMetrics. In the first half of 2024, the top 28 VR games on Android devices gained an estimated 5.5 million new downloads — 40% more year-on-year. At this rate, that number will grow to 11 million before the end of the year. This is a major milestone for the VR market as this total will surpass both 2022 (10 million and 2023’s (8 million) download totals.“Much of the hype around the VR sector has dissipated which may lead you to believe that the sector is stagnating
Are you looking to showcase your brand in front of the gaming industry’s top leaders? Learn more about GamesBeat Summit sponsorship opportunities here. AI girlfriends are seven times more popular than AI boyfriends, according to an analysis from App Radar by SplitMetrics, a company specializing in app growth solutions.The popularity of AI companions has soared, as SplitMetrics found that AI companion apps reached 225 million lifetime downloads in the Google Play Store.The research has found that AI Girlfriend (506,000) has been downloaded almost seven times more than the app AI Boyfriend (74,000), suggesting that more users are looking for female rather than male AI companions.The study looked into 38 AI chat apps that offer functions with AI chat for virtual companionship and dating, and are available in the Google Play Store
GamesBeat Next’s on-demand library is now live! Start catching up on the 30+ sessions you might have missed. Watch Now
SplitMetrics is Hiring for 6 Jobs on Simplify!
Find jobs on Simplify and start your career today
About SplitMetrics
Industries
Data & Analytics
Consumer Software
Enterprise Software
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Menlo Park, California
Founded
2014
SplitMetrics is Hiring for 6 Jobs on Simplify!
Find jobs on Simplify and start your career today