KANSAS CITY, Mo.--(BUSINESS WIRE)--Spring Venture Group (SVG), a leading Medicare insurance brokerage, has doubled down on its commitment to improving the Customer Experience (CX) by appointing Sarah Sampson as the organization's first-ever Chief Experience Officer (CXO). This strategic move underscores SVG's dedication to its customer-centered philosophy as a differentiator in the highly competitive Medicare landscape. Along with serving as a key member of Spring Venture Group’s executive team, Sarah will oversee the Customer Experience department which includes Brand Marketing, Customer Experience, Customer Success, Agency Operations, and the newly created Member Services team. Member Services: Helping Customers Maximize Their Coverage