Springbig unveils AI Audience Builder. AI Audience Builder is a new feature launched by Springbig, which offers an AI-powered marketing and customer engagement solution that is designed to serve regulated retailers and brands. This new feature allows marketers to create customer segments and execute campaigns using AI technology. With this latest development, Springbig continues its efforts to make a name in the AI-powered MarTech industry. Through this latest feature, dispensary operators and other regulated retailers will have access to tools that can help them create highly segmented customers by just using their natural language. There is no need to apply complicated filters or logic trees to create customer segments using AI technology. Instead, the marketer can simply give descriptions of who the customers should be, and the platform will generate the customers instantly. Redefining audience segmentation for modern marketers. Customer segmentation remains one of the most effective growth levers in retail marketing, yet it is often underused because of workflow complexity. Traditional segmentation processes usually demand manual rule creation, multiple filter layers, and a deep understanding of customer data structures. For lean marketing teams managing multiple store locations, these operational hurdles often delay campaign launches and reduce agility. AI Audience Builder addresses this challenge by transforming segmentation into a simple language-based workflow. Key capabilities include: * natural language audience creation based on purchase behavior, campaign goals, or intent * instant audience building without manual filter setup * faster campaign deployment, reducing setup time from hours to seconds * higher targeting precision using live customer data * easier access for non-technical marketing teams "For too long, the most powerful tools in retail marketing required technical expertise to unlock," said Jaret Christopher, Chief Executive Officer of Springbig. "AI Audience Builder changes that equation. When a marketer can describe who they want to reach in plain English and have that audience built instantly, it is not just a better workflow. It is a direct driver of revenue. We built this because speed and precision at the campaign level are where wins are made, and we are giving every one of our customers that edge." Driving faster decisions in high-speed retail environments. In regulated retail, where customer intent windows are short and promotional timing can directly impact conversions, speed is critical. AI Audience Builder allows operators to respond in near real time, enabling fast campaign launches during: * promotional pushes * product drops * seasonal campaigns * store events * high-traffic sales periods By eliminating the delays caused by manual segmentation, retailers can create more relevant campaigns precisely when customer engagement is highest. Businesses using the feature can expect to: * accelerate campaign launches * minimize segmentation errors * improve customer lifetime value * extract more value from existing customer data * scale marketing efficiency without increasing headcount The outcome is a more agile and revenue-focused marketing operation that aligns closely with customer behavior and evolving business demands. Strengthening Springbig's AI-first MarTech vision. The introduction of AI Audience Builder expands Springbig's growing portfolio of AI-powered capabilities across campaign automation, loyalty engagement, personalized messaging, and analytics. From a B2B technology and investor perspective, this launch also enhances platform stickiness and long-term customer retention by delivering measurable operational efficiencies and stronger ROI. "Springbig has made a deliberate and committed transition to being an AI-first company," said Christopher. "We are embedding artificial intelligence at the core of our MarTech platform and across our entire organization. The goal is straightforward: automate what is manual, simplify what is complex, and use AI to drive operational efficiencies both inside Springbig and for every customer we serve. AI Audience Builder is one example of that commitment in action, but it reflects a much larger transformation underway across our business." "The opportunity in AI is not abstract," Christopher added. "Every campaign that gets built faster, every audience that gets targeted more precisely, every message that lands at the right moment drives measurable revenue for our customers. That is what we are building toward: an AI layer that makes the entire marketing operation smarter, faster, and more effective at every touchpoint." As AI adoption accelerates across retail technology, this launch reinforces Springbig's strategic focus on delivering intelligent, scalable tools for marketers in highly regulated industries.

Springbig launches Face ID for gated links, delivering the fastest and most secure message experience in regulated retail. December 02, 2025 17:15 ET | Source: Springbig BOCA RATON, Fla., Dec. 02, 2025 (GLOBE NEWSWIRE) - Springbig, the AI powered marketing platform trusted by leading regulated retailers and brands, today announced the launch of Face ID authentication for gated links, a major upgrade that makes accessing compliant SMS offers as effortless as unlocking your phone. With Face ID enabled, consumers can open gated content in seconds, eliminating friction at the moment of engagement and creating a faster, more intuitive path from notification to offer. The result is a smoother customer experience and a measurable lift in campaign performance for retailers and brands. "Every extra step between a text and the campaign costs engagement," said Jaret Christopher, CEO of Springbig. "Face ID changes that. We're giving consumers a premium, modern way to access gated content instantly while helping our clients capture more value from every campaign." In regulated industries, secure access is essential, but it often introduces unnecessary complexity. Face ID solves this by combining Springbig's trusted eligibility checks with a familiar, high trust verification method consumers already rely on for banking, payments, and personal data protection. This upgrade delivers a powerful combination of convenience and compliance, removing the traditional tradeoff between the two. Face ID improves outcomes for both consumers and marketers. Shoppers gain instant access to personalized offers with a single glance, along with a seamless, app like experience that feels native to their iOS or Android devices. Retailers and brands benefit from higher completion rates after SMS clicks, increased offer visibility and redemption, and stronger overall campaign performance driven by fewer drop offs. In short, reducing friction directly translates to more engagement and more revenue. Today's customers move fast and expect secure access to happen transparently in the background. Face ID meets that expectation by enabling quicker discovery of time sensitive deals, more consistent repeat engagement, and a smoother bridge from digital messaging to in store action. This is not just a feature upgrade, it is a significant behavioral unlock that aligns compliant marketing with modern shopper habits. Springbig is a market leading AI software platform providing customer loyalty and marketing automation solutions to retailers and brands in the U.S. and Canada. Springbig's AI MarTech platform connects consumers with retailers and brands, primarily through SMS marketing, as well as emails, customer feedback systems, and loyalty programs to support customer engagement and retention. Springbig offers marketing automation solutions that ensure consistent customer communication, driving stronger retention and increased retail foot traffic. Additionally, Springbig's reporting and analytics tools deliver valuable insights that help clients better understand their customer base, purchasing habits, and trends. For more information, visit https://springbig.com/