Overview
SprintFWD provides digital transformations and technical solutions for the fitness and wellness industry, building scalable platforms for online classes, studio booking, and digital companions, with UX design and ongoing support. It delivers bespoke software development and design as project-based work or long-term contracts to create engaging, brand-aligned digital experiences. The company stands out through a proven track record with major brands like Xponential Fitness, TRX, and Les Mills, plus a client-centric approach that scales across thousands of locations. Its goal is to help fitness and wellness brands strengthen their digital presence, boost user engagement, and drive growth in a digital-first world.
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Simplify's take
What believers are saying
- SprintFWD updated its site on 2026-11-02, showing active project delivery.
- Xponential's Q3 2026 strategic review can expand SprintFWD's scope during platform changes.
- TRX's 2026 digital companion work and XPLUS on-demand classes broaden sprintable product demand.
What critics are saying
- Xponential's 2026 revenue fell 21%, pressuring SprintFWD's largest reference account.
- Xponential faces FTC, SEC, derivative, and USAO scrutiny through 2026.
- If Xponential restructures or sells assets, SprintFWD's retained work can disappear.
What makes SprintFWD unique
- SprintFWD built Xponential's platform across 10 brands and 2,500-plus locations.
- It ships fitness-specific products like XPASS, XPLUS, and TRX Training Club.
- Its 100% remote team combines HubSpot, ClubReady, Shopify, and custom middleware.
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