SquareTrade

SquareTrade

Extended warranties for electronics and appliances.

Overview

SquareTrade provides protection plans and extended warranties for consumer electronics and home appliances. It sells protection plans to individuals, backed by the Allstate family, covering items such as televisions, video game systems, dishwashers, refrigerators, washers, and dryers. The plans cover repair costs and come with 24/7 customer service, hassle-free online claims, and free shipping for repairs, aiming for a seamless experience. Unlike some competitors, SquareTrade leverages its Allstate backing and strong customer service ratings to offer trusted coverage and convenient claims processing. The company’s goal is to give customers peace of mind by protecting valuable devices with reliable, easy-to-use protection plans.

About SquareTrade

Simplify's Rating
Why SquareTrade is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Financial Services

Consumer Goods

Company Size

501-1,000

Company Stage

Acquired

Total Funding

$247.7M

Headquarters

San Francisco, California

Founded

1999

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Simplify's Take

What believers are saying

  • Macy’s, Costco Japan, and Staples Canada show continued retailer-led demand for protection plans.
  • 2026 mobile survey gives sales ammunition around cost-of-living pressure and device replacement anxiety.
  • MWC 2026 sponsorship reinforces international brand reach and retailer partnership credibility.

What critics are saying

  • Class settlements over underpayment and disclosures exposed recurring claims-handling and transparency weaknesses.
  • Asurion and retailer in-house plans squeeze pricing power in consumer electronics warranties.
  • Allstate branding substitution can erase SquareTrade’s identity, turning it into a commodity platform.

What makes SquareTrade unique

  • Allstate Protection Plans spans North America, Europe, Australia, and Japan in 2026.
  • Macy’s partnered with Allstate Protection Plans on furniture and jewelry coverage, June 2026.
  • Costco Japan and Staples Canada expanded distribution through 2025 and 2026 programs.

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Funding

Total Funding

$247.7M

Above

Industry Average

Funded Over

5 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

3%

2 year growth

2%
Nationwide Group
Mar 13th, 2026
Nationwide Marketing Group Partners with Allstate Protection Plans as a Preferred Product Protection Provider for Appliances, Electronics and Furniture

Nationwide Marketing Group partners with Allstate Protection Plans as a preferred product protection provider for appliances, electronics and furniture. March 13, 2026. Nationwide Marketing Group (NMG) is excited to announce the launch of its partnership with Allstate Protection Plans, following the program's successful introduction to members in late 2025. Through this collaboration, NMG members can now offer industry leading protection for appliances, consumer electronics and furniture, backed by one of the most trusted names in the protection space. The partnership also highlights Nationwide Marketing Group's continued mission to provide retailers with powerful, market-leading solutions that drive revenue and improve customer satisfaction. Founded in 1931, Allstate has been protecting its customers for over 90 years and has established itself as one of the most recognizable American brands. Today, more than 160 million customers worldwide rely on Allstate Protection Plans to protect the products they use every day - reflecting its award-winning customer service. With innovation and a customer-first philosophy, Allstate continues to set the benchmark for the protection industry across a wide range of product categories. "The plans deliver robust coverage, an industry-leading service guarantee, and the assurance of partnering with a brand backed by decades of consumer trust," said Matt LeMay, senior director of insurance services for NMG. "With these benefits in mind, over 90 NMG members have made the switch to Allstate Protection Plans since the official launch in August 2025." Allstate Protection Plans will be onsite at the March 2026 PrimeTime expo in Fort Lauderdale, Florida, where members can connect with the team, explore program offerings and learn best practices for selling protection plans in store.

SquareTrade
Aug 22nd, 2025
Allstate Protection Plans Wins 2025 TWICE VIP Award for Service: Extended Warranty

Allstate Protection Plans is a proud 2025 TWICE VIP Award winner!

PR Newswire
Feb 12th, 2025
Brains Vs. Brawn: Allstate Protection Plans Put The Samsung Galaxy S25 Ultra To The Test

Despite claims of withstanding falls from over seven feet, the S25 Ultra didn't survive the Allstate Protection Plans Drop Tests unscathed.BRISBANE, Calif., Feb. 12, 2025 /PRNewswire/ -- The new Galaxy S25 Ultra is the "slimmest, lightest, and most durable Galaxy Ultra device ever," according to Samsung. It also features Galaxy AI, Samsung's most advanced artificial intelligence yet. Allstate Protection Plans put the flagship smartphone to the test in its latest Breakability Drop Test, evaluating both its redesigned hardware and enhanced AI capabilities.The S25 Ultra features a sleek titanium frame, Corning Gorilla Glass Armor 2 display, and new AI-powered tools, including photo editing, improved Circle to Search, and personalized daily summaries powered by Google Gemini. While these innovations are impressive, Allstate Protection Plans wanted to see if the S25 Ultra's advanced design and technology could help protect it from the unexpected.When Breakability Meets IntelligenceIn its signature Breakability Drop Test, Allstate Protection Plans examined the Galaxy S25 Ultra's durability by dropping it on its front, side and back from six feet. You can watch the full test here.Despite Corning's claims that its Gorilla Glass Armor 2 can withstand drops from up to 7.2 feet onto concrete, Allstate Protection Plans' test results told a different story:Front-Down Drop : After being dropped front-down once from six feet onto concrete, the Galaxy S25 Ultra's screen malfunctioned rendering the device unusable

Mobile News
Oct 14th, 2024
US warranty giant Allstate acquires circularity company Kingfisher-mx

US warranty company Allstate Protection Plans has acquired smart device lifecycle company Kingfisher-mx for an undisclosed amount.

SquareTrade
Dec 19th, 2023
6 Handyman Apps for Finding Your New Favorite Fixer After You Move

SquareTrade, Inc. has complied a list of six handyman apps that can help you with everything from getting contractor quotes to assembling furniture.

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