Squint

Squint

AR platform for frontline industrial training

Overview

Squint.ai uses augmented reality to capture and digitize the informal know-how that frontline workers share and delivers it as AR-enhanced, step-by-step instructions. It primarily serves industrial clients like manufacturers and maintenance teams. The platform works by attaching precise, pin-able instructions to real-world objects, translating content into 35 languages, turning videos into AR guides, and providing interactive quizzes and instant Q&A with references to official procedures. It operates on a subscription model, providing ongoing updates and support. This approach differentiates Squint.ai from competitors by focusing on capturing tacit knowledge in real time, delivering situated guidance in the field, and offering multilingual support and data-driven insights. The company's goal is to reduce training time, boost operational efficiency, improve safety, and lower turnover by making expert knowledge easily accessible to all workers.

Significant Headcount Growth

About Squint

Simplify's Rating
Why Squint is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Industrial & Manufacturing

VR & AR

Enterprise Software

Education

Company Size

51-200

Company Stage

Series B

Total Funding

$61.5M

Headquarters

San Jose, California

Founded

2021

Get referred to Squint

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Squint's April 2026 Carolina Handling case reported 4,000 work-order hours saved monthly.
  • 2025 Series B raised $40 million at a $265 million valuation from TCV and Westly.
  • Squint's July 2026 careers page lists open roles, signaling active hiring and expansion.

What critics are saying

  • Cisco, PTC, and Tulip attack adjacent industrial workflows, compressing Squint's differentiation by 2027.
  • If customer pilots stay narrow, Squint becomes a training widget, not system software.
  • Hardware and camera-based AR can break in dusty plants, blocking adoption across factories.

What makes Squint unique

  • Squint digitizes tribal knowledge into AR workflows, not static manuals, as of 2026.
  • Carolina Handling ramped 500 technicians onto Squint in four weeks, proving deployment speed.
  • Squint combines capture, translation, quizzes, and AR overlays in one shop-floor product.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$61.5M

Meets

Industry Average

Funded Over

4 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$40M
Squint
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

Paid Vacation

Remote Work Options

401(k) Retirement Plan

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

4%

2 year growth

9%
Praxedo
May 25th, 2026
Capturing tribal knowledge: how Carolina Handling and Squint are solving the forklift service crisis.

Capturing tribal knowledge: how Carolina Handling and Squint are solving the forklift service crisis. Ryan Arnfinson May 25, 2026 6 min. min. Key takeaways: COO Joe Perkins of Carolina Handling joined forces with Squint to address one of the most difficult challenges in the field service industry: capturing tribal knowledge before it walks out the door with retiring technicians. * The challenge: 150+ forklift models, 250+ unique error codes per model, and approximately 27,000 potential failure scenarios. * The retirement risk: Years of tacit knowledge were in danger of being lost when veteran technicians retired. * The solution: AI-generated work instructions combined with augmented reality overlays on the real equipment. * The rollout method: A small, focused pilot with an innovative manager, not a 500-tech mass deployment. * The results: Issue resolution 3x faster, support call volume plummeted, and technicians reported higher confidence and engagement. How can field service companies capture knowledge before veterans retire? By making expertise digital, contextual, and accessible at the point of work, Carolina Handling, under COO Joe Perkins, partnered with Squint to record expert procedures on video, auto-generate step-by-step digital instructions, and overlay AR guidance directly on the physical equipment in the field. Knowledge capture starts with structured field data. See how Praxedo's field service management platform and its unified mobile app for technicians help you turn every job into a reusable, searchable asset for the next generation of your workforce. The full story. Carolina Handling is a leader in the material handling industry. Still, they had a daunting challenge: how to support technicians across 150 different forklift models, each with 250+ unique error codes, totalling roughly 27,000 potential ways a machine can fail. The company faced the prospect of losing decades of "tribal knowledge", the tacit know-how that keeps a business alive, as its most experienced employees started to retire. The problem with digital manuals. The company had previously attempted to digitize work instructions with tools such as SharePoint. But these systems were hard to reach in the field and almost impossible to keep current with best practices. What they required was a way to deliver the right information to a technician at the right time, which meant a complete rethinking of field service knowledge management, not a digitized version of a broken process. Squint: bridging the knowledge gap. Carolina Handling partnered with Squint, an AI-powered software platform that captures and deploys technical knowledge. The system, built by founder Devin Bhushan and his team, works in two distinct phases: * Capturing Knowledge: Using AI, an expert can record a video of themselves performing a procedure. Squint then automatically generates a step-by-step digital work instruction, complete with video segments for each stage. These AI-powered work instructions become a living library of institutional expertise rather than a static PDF that ages out the moment it's published. * Augmented Reality (AR) Deployment: Technicians in the field use a mobile device to view the machine through their camera. Squint uses augmented reality to overlay digital markers and arrows on physical equipment, guiding field technicians through the procedure in real time. The combination of capture and AR deployment closes the loop between expert knowledge and frontline execution, exactly where most knowledge programs fall apart. Success through small pilots. Carolina Handling didn't roll out the technology to all 500 technicians at once. Rather, they focused on a small pilot group and on specific use cases that were hard for new hires to learn. They selected an innovative manager to spearhead the effort and treated the pilot group as a development partner, responding rapidly to bugs and feedback. This pilot-first strategy transformed technician onboarding and training from a one-time event to an ongoing, feedback-driven process that reinforced each use case. Tremendous results. Carolina Handling experienced a dramatic performance change by making knowledge accessible at the "point of work. Resolution time was tripled, and the number of support calls to the central office dropped significantly. Most significantly, workers said they felt more confident and engaged, with an "AI co-pilot" available to help them decipher code and correct mistakes. Conclusion. Carolina Handling's partnership with Squint is a useful case study for any service organization staring down a wave of retirements and a growing skills gap. The takeaway from the lesson is that AR or AI is not a magic bullet, but rather a thoughtful mix of three elements: a method for capturing expertise without burdening experts, a method for delivering it to technicians at the point of work, and a pilot strategy that demonstrates value before scaling. When knowledge management for field service is based on those three pillars, it becomes more than a documentation project and becomes a competitive advantage. The way forward for service leaders who are prepared to take the next step is obvious: begin small, capture intentionally, and share knowledge where the work is done. FAQs: 1. What is "tribal knowledge" in field service? It's the unwritten expertise veteran technicians carry, like shortcuts, fixes, and pattern recognition that isn't documented anywhere. When experienced workers retire, that knowledge often leaves with them. 2. How does Squint use AI to capture expert knowledge? An expert captures themselves doing a procedure, and Squint's AI creates a step-by-step work instruction with embedded video segments. No manual documentation is needed. 3. How does augmented reality for field technicians actually work? Technicians use a camera on a mobile device to look at the equipment. Squint superimposes digital markers and arrows on the physical machine in real time and walks them through the process step by step. 4. Why did Carolina Handling start with a small pilot instead of a full rollout? To minimize risk and learn fast. By treating the pilot group as a development partner, they could iterate quickly on bugs and feedback before scaling to all 500 technicians. 5. What results did Carolina Handling see with Squint? Resolution time was tripled, calls to the central office were significantly reduced, and technicians felt more confident and engaged in their work. 6. How do AI-powered work instructions help with technician onboarding and training? They provide a guided, on-demand learning resource for new technicians, with expert video and AR guidance to speed up ramp time and decrease reliance on senior staff.

Fortune
Aug 12th, 2025
Squint raises $40M to modernize manufacturing

Squint has raised $40 million in a Series B funding round at a $265 million valuation to modernize manufacturing using AI and AR. The round was led by The Westly Group and TCV, with participation from Sequoia Capital and Menlo Ventures. Squint's platform captures and documents expert knowledge from factory operators, aiming to enhance productivity and efficiency. Current customers include PepsiCo, Michelin, and Ford.

Fortune
Aug 12th, 2025
Exclusive: Squint raises $40 million at $265 million valuation to modernize manufacturing for companies like Pepsi and Michelin

Exclusive: Squint raises $40 million at $265 million valuation to modernize manufacturing for companies like pepsi and michelin.

Venture Capital
Aug 12th, 2025
Squint Secures $40 Million in Series B Funding for Manufacturing Intelligence Platform

Squint, a Manufacturing Intelligence Platform, raises $40 million in Series B funding led by The Westly Group and TCV, bringing total funding to over $59 million.

PR Newswire
Mar 20th, 2025
Squint Named To Fast Company'S Annual List Of The World'S Most Innovative Companies Of 2025

"We are thrilled to be recognized on this prestigious list that honors companies who are shaping the industry and culture through innovation," said Devin Bhushan, founder and CEO of Squint. "From the start, Squint's mission has been to accelerate human potential

Recently Posted Jobs

Sign up to get curated job recommendations

Squint is Hiring for 10 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →