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Squint

AR platform for frontline industrial training

Overview

Squint.ai uses augmented reality to capture and digitize the informal know-how that frontline workers share and delivers it as AR-enhanced, step-by-step instructions. It primarily serves industrial clients like manufacturers and maintenance teams. The platform works by attaching precise, pin-able instructions to real-world objects, translating content into 35 languages, turning videos into AR guides, and providing interactive quizzes and instant Q&A with references to official procedures. It operates on a subscription model, providing ongoing updates and support. This approach differentiates Squint.ai from competitors by focusing on capturing tacit knowledge in real time, delivering situated guidance in the field, and offering multilingual support and data-driven insights. The company's goal is to reduce training time, boost operational efficiency, improve safety, and lower turnover by making expert knowledge easily accessible to all workers.

Significant Headcount Growth

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About Squint

Simplify's Rating
Why Squint is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Industrial & ManufacturingVR & AREnterprise SoftwareEducation

Company Size

51-200

Company Stage

Series B

Total Funding

$61.5M

Headquarters

San Francisco, California

Founded

2021

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Simplify's Take

What believers are saying

  • Squint raised $40 million in August 2025 at a $265 million valuation.
  • 2026 customers include Continental, Kraft Heinz, Raymond Corporation, PepsiCo, Michelin, and Ford.
  • Industrial retirements keep widening the tribal-knowledge gap Squint monetizes across factories and field service.

What critics are saying

  • OpenAI and Anthropic can commoditize industrial knowledge search by 2027.
  • Customer-specific deployments create services drag; scaling beyond pilots remains hard.
  • If Vision Pro experiments and manufacturing deals stall, Squint becomes a niche AR tool.

What makes Squint unique

  • Squint launched a purpose-built industrial AI model on June 11, 2026.
  • It builds customer-specific knowledge graphs from people, processes, systems, and documentation.
  • Carolina Handling saw 3x faster resolution and lower support calls with Squint.

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Funding

Total Funding

$61.5M

Meets

Industry Average

Funded Over

4 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$40M
$45M
$65M
$100M

Benefits

  • Health Insurance
  • Paid Vacation
  • Remote Work Options
  • 401(k) Retirement Plan

Growth & Insights and Company News

6 month growth

7%

1 year growth

13%

2 year growth

13%
PR Newswire
Sep 23rd, 2026
Falconi EDGE 2026 highlights how manufacturers are turning new ideas into operational performance.

Falconi EDGE 2026 highlights how manufacturers are turning new ideas into operational performance. Falconi US Sep 23, 2026, 10:05 ET The third annual event brought nearly 250 manufacturing and technology leaders to Chicago and recognized Novolex, McCain, and Squint for advancing manufacturing performance. CHICAGO, Sept. 23, 2026 /PRNewswire-PRWeb/ - Falconi US hosted the third annual Falconi EDGE on September 15 at RPM Events on the Chicago River, bringing together nearly 250 manufacturing and technology leaders to explore how new technologies, ideas, and approaches are being translated into operational performance. Attendees included leaders from McCain, Conagra, Ingredion, McCormick, SC Johnson, Rockwell, and ITW, among many others. "Manufacturing is changing quickly, and there's a lot of conversation around what's possible," said Bernardo Miranda, Senior Partner at Falconi US. "What makes EDGE special is having people in the room who are facing the same challenges, have been through them, or have ideas and experiences to share." Built around the theme "Bringing the Impossible to the Shop Floor," EDGE 2026 explored how manufacturers are applying technology and new approaches to asset management, frontline knowledge, workforce development, and operational performance. Lucas Fernandes, VP of Solutions Engineering at Tractian, explored AI adoption, enterprise asset risk management, and what's next for manufacturing, drawing on Tractian's work applying technology to equipment health and asset reliability. Devin Bhushan, Founder and CEO of Squint, examined how industrial AI can capture frontline knowledge and make it more accessible and actionable to the people doing the work. The conversation expanded beyond technology during a panel featuring Jeff Winter, VP of Commercial Strategy at Belden; Vince Ambrosino, a Falconi Advisory Board Member whose leadership career spans McCain Foods, PepsiCo, and Suntory; and Gabriel Alves Rodrigues, Partner at Falconi US. Titled "From Possibility to Performance: The Future of Labor, Materials & Operational Excellence," the discussion explored workforce, leadership, management systems, and execution. Falconi also presented its annual Performance EDGE Awards, recognizing organizations and technology partners for distinct contributions to manufacturing performance. Novolex received the Performance EDGE Activation Award, accepted by Andrew Joyner, for its relentless pursuit of operational excellence. McCain received the Performance EDGE Acceleration Award, accepted by Daniel Camargos, for accelerating performance through tailored improvement initiatives that were refined and scaled across its North American operations. Devin Bhushan of Squint accepted the Performance EDGE Enabler Award for technology that has made a significant impact in enabling companies to drive better performance across manufacturing operations. The awards reflect the kind of work at the heart of EDGE, taking new ideas, approaches, and technologies and putting them to work in real manufacturing environments. Through EDGE, Falconi US brings leaders together to share what they're seeing, what's working, and what it will take to keep improving performance. About Falconi US Falconi US is a management consultancy focused on operational performance in manufacturing, translating boardroom strategy into plant-floor execution and financial results for leaders from CFOs and COOs to plant managers. It is an independently owned and operated subsidiary of Falconi, a Brazilian consultancy with more than 40 years of global operations and supply-chain expertise. Falconi US was named to Business Insider's America's Top Management Consulting Firms 2026, an inaugural ranking based on a survey of more than 25,000 professionals who work directly with consulting firms. Learn more at falconi-PRWeb.com. Media Contact SOURCE Falconi US

Praxedo
May 25th, 2026
Capturing tribal knowledge: how Carolina Handling and Squint are solving the forklift service crisis.

Capturing tribal knowledge: how Carolina Handling and Squint are solving the forklift service crisis. Ryan Arnfinson May 25, 2026 6 min. min. Key takeaways: COO Joe Perkins of Carolina Handling joined forces with Squint to address one of the most difficult challenges in the field service industry: capturing tribal knowledge before it walks out the door with retiring technicians. * The challenge: 150+ forklift models, 250+ unique error codes per model, and approximately 27,000 potential failure scenarios. * The retirement risk: Years of tacit knowledge were in danger of being lost when veteran technicians retired. * The solution: AI-generated work instructions combined with augmented reality overlays on the real equipment. * The rollout method: A small, focused pilot with an innovative manager, not a 500-tech mass deployment. * The results: Issue resolution 3x faster, support call volume plummeted, and technicians reported higher confidence and engagement. How can field service companies capture knowledge before veterans retire? By making expertise digital, contextual, and accessible at the point of work, Carolina Handling, under COO Joe Perkins, partnered with Squint to record expert procedures on video, auto-generate step-by-step digital instructions, and overlay AR guidance directly on the physical equipment in the field. Knowledge capture starts with structured field data. See how Praxedo's field service management platform and its unified mobile app for technicians help you turn every job into a reusable, searchable asset for the next generation of your workforce. The full story. Carolina Handling is a leader in the material handling industry. Still, they had a daunting challenge: how to support technicians across 150 different forklift models, each with 250+ unique error codes, totalling roughly 27,000 potential ways a machine can fail. The company faced the prospect of losing decades of "tribal knowledge", the tacit know-how that keeps a business alive, as its most experienced employees started to retire. The problem with digital manuals. The company had previously attempted to digitize work instructions with tools such as SharePoint. But these systems were hard to reach in the field and almost impossible to keep current with best practices. What they required was a way to deliver the right information to a technician at the right time, which meant a complete rethinking of field service knowledge management, not a digitized version of a broken process. Squint: bridging the knowledge gap. Carolina Handling partnered with Squint, an AI-powered software platform that captures and deploys technical knowledge. The system, built by founder Devin Bhushan and his team, works in two distinct phases: * Capturing Knowledge: Using AI, an expert can record a video of themselves performing a procedure. Squint then automatically generates a step-by-step digital work instruction, complete with video segments for each stage. These AI-powered work instructions become a living library of institutional expertise rather than a static PDF that ages out the moment it's published. * Augmented Reality (AR) Deployment: Technicians in the field use a mobile device to view the machine through their camera. Squint uses augmented reality to overlay digital markers and arrows on physical equipment, guiding field technicians through the procedure in real time. The combination of capture and AR deployment closes the loop between expert knowledge and frontline execution, exactly where most knowledge programs fall apart. Success through small pilots. Carolina Handling didn't roll out the technology to all 500 technicians at once. Rather, they focused on a small pilot group and on specific use cases that were hard for new hires to learn. They selected an innovative manager to spearhead the effort and treated the pilot group as a development partner, responding rapidly to bugs and feedback. This pilot-first strategy transformed technician onboarding and training from a one-time event to an ongoing, feedback-driven process that reinforced each use case. Tremendous results. Carolina Handling experienced a dramatic performance change by making knowledge accessible at the "point of work. Resolution time was tripled, and the number of support calls to the central office dropped significantly. Most significantly, workers said they felt more confident and engaged, with an "AI co-pilot" available to help them decipher code and correct mistakes. Conclusion. Carolina Handling's partnership with Squint is a useful case study for any service organization staring down a wave of retirements and a growing skills gap. The takeaway from the lesson is that AR or AI is not a magic bullet, but rather a thoughtful mix of three elements: a method for capturing expertise without burdening experts, a method for delivering it to technicians at the point of work, and a pilot strategy that demonstrates value before scaling. When knowledge management for field service is based on those three pillars, it becomes more than a documentation project and becomes a competitive advantage. The way forward for service leaders who are prepared to take the next step is obvious: begin small, capture intentionally, and share knowledge where the work is done. FAQs: 1. What is "tribal knowledge" in field service? It's the unwritten expertise veteran technicians carry, like shortcuts, fixes, and pattern recognition that isn't documented anywhere. When experienced workers retire, that knowledge often leaves with them. 2. How does Squint use AI to capture expert knowledge? An expert captures themselves doing a procedure, and Squint's AI creates a step-by-step work instruction with embedded video segments. No manual documentation is needed. 3. How does augmented reality for field technicians actually work? Technicians use a camera on a mobile device to look at the equipment. Squint superimposes digital markers and arrows on the physical machine in real time and walks them through the process step by step. 4. Why did Carolina Handling start with a small pilot instead of a full rollout? To minimize risk and learn fast. By treating the pilot group as a development partner, they could iterate quickly on bugs and feedback before scaling to all 500 technicians. 5. What results did Carolina Handling see with Squint? Resolution time was tripled, calls to the central office were significantly reduced, and technicians felt more confident and engaged in their work. 6. How do AI-powered work instructions help with technician onboarding and training? They provide a guided, on-demand learning resource for new technicians, with expert video and AR guidance to speed up ramp time and decrease reliance on senior staff.

Fortune
Aug 12th, 2025
Squint raises $40M to modernize manufacturing

Squint has raised $40 million in a Series B funding round at a $265 million valuation to modernize manufacturing using AI and AR. The round was led by The Westly Group and TCV, with participation from Sequoia Capital and Menlo Ventures. Squint's platform captures and documents expert knowledge from factory operators, aiming to enhance productivity and efficiency. Current customers include PepsiCo, Michelin, and Ford.

Fortune
Aug 12th, 2025
Exclusive: Squint raises $40 million at $265 million valuation to modernize manufacturing for companies like Pepsi and Michelin

Exclusive: Squint raises $40 million at $265 million valuation to modernize manufacturing for companies like pepsi and michelin.

Venture Capital
Aug 12th, 2025
Squint Secures $40 Million in Series B Funding for Manufacturing Intelligence Platform

Squint, a Manufacturing Intelligence Platform, raises $40 million in Series B funding led by The Westly Group and TCV, bringing total funding to over $59 million.

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