Squishable

Squishable

Crowd-designed plush toys and creation tools

Overview

Preparing company summary.

About Squishable

Simplify's Rating
Why Squishable is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Consumer Goods

Entertainment

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

null

Founded

2007

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Simplify's Take

What believers are saying

  • Squishable still advertised active inventory through New and Trending on 2026-05-06.
  • The Annapolis opening and Bethesda seasonal store show ongoing physical expansion.
  • Holiday pop-up strategy keeps labor flexible and captures gift-driven demand each quarter.

What critics are saying

  • A 2022 breach triggered a 2024 settlement and 2026 claims administration, crushing trust.
  • Westfield Montgomery store closed in 2024, proving some mall locations underperform quickly.
  • If another breach hits, customer acquisition and e-commerce conversion collapse within months.

What makes Squishable unique

  • Squishable operates 20-plus mall stores and a direct-to-consumer plush brand.
  • Its New and Trending and In Process drops keep collectible demand visible.
  • The brand mixes novelty design with experiential retail, reinforcing mall foot-traffic appeal.

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Benefits

Health Insurance

Life Insurance

Disability Insurance

Paid Vacation

Paid Holidays

401(k) Retirement Plan

401(k) Company Match

Dental Insurance

Vision Insurance

Company News

Community Impact Newspaper
Jul 7th, 2026
Squishable closes Grapevine Mills store.

Squishable closes Grapevine Mills store. Published July 7, 2026 at 12:35 p.m. CT Updated July 7, 2026 Stuffed toy store Squishable has closed its storefront within Grapevine Mills. Squishable sold a collection of stuffed animals or foods. The stuffed toys come in several sizes, such as mini, regular and mega, according to its website. The New York-based company opened the Grapevine Mills location in June 2024, according to previous reporting. * Closed in late June * 3000 Grapevine Mills Parkway, Ste. 303, Grapevine * www.squishable.com

Top Class Actions
Oct 25th, 2024
$500,000 Squishable data breach class action settlement

The class action lawsuit alleges that Squishable.com Inc. failed to adequately protect customers' personal information, resulting in a data breach that exposed sensitive information.

Toy World
Feb 13th, 2024
Jazwares launches lawsuit against Build-A-Bear

In November, Squishmallows received top honours at the Toy of the Year (TOTY) Awards in New York, taking home the Toy of the Year for 2023, an accolade it has received for three years in a row.

TheGamer
Dec 11th, 2023
Best Plague Doctor Squishables In 2023

Yep, in the middle of the 2020 pandemic, Squishable released a plush named Plague Doctor.

Top Class Actions
May 4th, 2023
Customer files class action against Squishable following data breach

Squishable’s alleged failure to secure its customers’ data was “particularly egregious,” since there have been an increasing number of data breaches and data security attacks recently, making the event “highly foreseeable,” the Squishable class action alleges.

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