Noah Greenberg, CEO of content syndication company Stacker, has built a $10 million business by posting viral job listings for high-paying content roles at tech and finance companies — and proving a point about journalism's structural shift. Founded in 2017, Stacker connects brands with thousands of local news outlets, distributing data-driven features after editorial review. The bootstrapped company grew from $3 million to over $10 million in revenue in under two years without venture funding. Greenberg catalogues moves like NVIDIA hiring the Wall Street Journal's tech editor and Robinhood acquiring newsletters, arguing talented journalists are increasingly funded by corporations rather than traditional media. His LinkedIn posts reliably go viral, drawing reactions from curious journalists, converts and critics. However, Oxford's Felix Simon warns the model "erodes trust" when brand-funded content lacks clear disclosure, even if it meets journalistic standards.

Stacker, a content distribution platform, has partnered with Notified to help brands amplify GlobeNewswire press releases with editorial-quality content called Syndicated Articles. The collaboration is part of Stacker's strategy to scale revenue through channel partnerships. Through the partnership, communications teams can distribute official announcements via GlobeNewswire alongside separate, editorial-grade stories designed to earn coverage across trusted US news outlets. The approach aims to improve both search visibility and AI discovery. All Syndicated Articles must meet Stacker's editorial standards, requiring human-written, evidence-based, non-promotional content with credible sources. Stacker CEO Noah Greenberg emphasised the company's commitment to publisher trust whilst scaling through partnerships. The company views partnerships with wire services and PR agencies as key to providing brands with visibility through credible storytelling.

PR Newswire and Stacker have formalised a strategic partnership to expand earned media reach for brands through Feature Story Amplification, which is now integrated into PR Newswire's platform. The service enables brands to distribute data-driven, non-promotional bylined stories to over 3,000 publications through Stacker's syndication network. After a year of collaboration, the solution allows content to appear organically within editorial newsfeeds without sponsored labelling, increasing credibility and improving visibility in both traditional search and AI-generated summaries. Brands receive real-time performance data through publisher-verified metrics. The partnership combines PR Newswire's 70-year distribution network with Stacker's publisher-first model, offering brands additional earned media opportunities beyond traditional press releases. Feature Story Amplification forms part of PR Newswire's Multichannel Amplification approach to content distribution.