S

Stay22

Affiliate-driven travel booking SaaS for publishers

Overview

Stay22 helps publishers and content creators earn revenue from their audiences by embedding a travel booking widget and related tools into their sites. Its SaaS platform integrates with publisher websites (like travel blogs or event pages) and drives bookings for accommodations and other travel services through affiliate links. Publishers earn commissions on bookings they influence, while Stay22 shares in the revenue, creating a new monetization stream from existing content. The system uses machine learning to personalize the booking experience for end users, aiming to improve conversion rates. Stay22 differentiates itself by targeting digital media and travel content creators, offering a plug-and-play monetization solution tailored to publishers’ needs and a suite of tools designed for travel content. The overall goal is to turn travel content into commerce by helping publishers monetize their audience through affiliate bookings and ticketing.

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About Stay22

Simplify's Rating
Why Stay22 is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsumer SoftwareEnterprise SoftwareAI & Machine Learning

Company Size

51-200

Company Stage

Growth Equity (Venture Capital)

Total Funding

$122.8M

Headquarters

Montreal, Canada

Founded

2016

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Simplify's take

What believers are saying

  • Summit Partners invested $122 million on February 26, 2026, funding expansion and product development.
  • Stay22 expanded retail in 2025, producing $80 million GMV and new vertical upside.
  • November 2026 rebrand and 13-supplier network signal stronger international reach and partner credibility.

What critics are saying

  • Google, Booking.com, and Trip.com can tighten affiliate rules, compressing margins by 2027.
  • OpenAI-style search answers and AI travel planning can bypass publisher clicks, breaking Stay22 traffic.
  • If suppliers directly reward creators, Stay22 becomes a middleman with no essential role.

What makes Stay22 unique

  • Stay22 monetizes travel intent across 10,000 creators and publishers as of November 2026.
  • Its LinkSwap and Allez stack converts existing Trip.com, Agoda, and YouTube inventory instantly.
  • The platform facilitated over $2 billion bookings, proving durable supplier and publisher network effects.

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Funding

Total Funding

$122.8M

Above

Industry Average

Funded Over

2 Rounds

Growth Equity VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity VC Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Dental Insurance
  • Flexible Work Hours
  • Professional Development Budget
  • Company Social Events

Growth & Insights and Company News

6 month growth

0%

1 year growth

1%

2 year growth

2%
PR Newswire
Nov 4th, 2026
Stay22 passes $2B in travel bookings at 10 years, with network above 10,000 creators

Stay22, a Montreal-based intent monetization company, says it has facilitated more than $2 billion in travel bookings as it marks its 10th anniversary. It has grown 100x since 2019, and its network has more than tripled to over 10,000 creators and publishers, up from about 3,000 in 2024. The company pays creators and publishers when their travel content leads to hotel bookings. It has also unveiled a refreshed brand, with the campaign line "Another world is calling" and a new tagline, StayGolden. Founded in 2016 by Hamed Al-Khabbaz and Andrew Lockhead, Stay22 lost more than 90% of its revenue in March 2020 during the COVID-19 pandemic. It now works with more than 13 suppliers, including Booking.com, Expedia Group, and Trip.com. A recent $122 million investment from Summit Partners will fund global expansion, product development, team growth, and new verticals.

Business Wire
Feb 27th, 2026
Stay22 Announces USD$122 Million Growth Investment from Summit Partners to Power Creator Monetization at Global Scale

Stay22, an award-winning content monetization company helping creators, media publishers and live experience companies turn travel and retail content into co...

PhocusWire
Apr 4th, 2025
Phocuswire'S Weekly Travel Tech News Briefs: Airbaltic, Hostaway, Smartvel, Travelperk And More...

Here's our roundup of the people, product and partner news from the global travel industry this week.Hostaway AIVacation rental property management tech company Hostaway has launched Hostaway AI, a suite of artificial intelligence (AI)-powered tools for property managers. The tools include AI Review Sentiment Analysis and the Host Quality Dashboard, which provide real-time insights into guest feedback, team performance, and listing quality. These join existing features like AI Guest Replies, AI Dynamic Pricing and AI Task Management, helping property managers automate tasks, optimize pricing and improve service. According to the company, Hostaway AI delivers measurable results, including a 400% growth for clients and 60 minutes saved per reservation.Stay22's map buttonTravel tech specialist Stay22 has introduced a new map button to simplify booking for accommodations, events and travel experiences. The feature has significantly boosted user engagement, with a fourfold increase in clicks and a 50% higher conversion rate on mobile devices, the company said. The map button streamlines the booking process, making it easier for users to complete transactions with a single tap, especially on mobile

PhocusWire
Mar 21st, 2025
Phocuswire'S Weekly Travel Tech News Briefs: Derbysoft, Ixigo, Uatp, Veltra And More...

Here's our roundup of the people, product and partner news from the global travel industry this week.DerbySoft's executive hiresDerbySoft has restructured its executive team to drive growth in the hospitality sector, merging its connectivity and marketing solutions units into a unified hospitality business unit. Duane Overgaard was named divisional CEO, and Ken Nishizu will serve as divisional chief operating officer for the hospitality business unit, overseeing solution groups including operations and support. Toni Marti has been promoted to head of marketing solutions, and Andrew Rae joins as vice president of global business development. Satyan Joshi was appointed global head of performance.CellPoint Digital, Southwest AirlinesCellPoint Digital has expanded its partnership with Southwest Airlines to enhance Getaways by Southwest

PhocusWire
Aug 6th, 2024
Travel Industry Reacts To Google Antitrust, Monopoly Ruling

It's been almost four years since the United States filed its antitrust lawsuit against Google - and a decision on the case finally arrived: A U.S. district court judge ruled Monday that Google has built a monopoly on online search - something travel companies have long voiced frustration about.Justice Department antitrust official Jonathan Kanter called the ruling "a landmark decision" - one that holds Google accountable. Meanwhile, Google has said it will appeal the decision. “This decision recognizes that Google offers the best search engine but concludes that we shouldn’t be allowed to make it easily available,” said Kent Walker, president for global affairs for Google. Now that the ruling has come, how are travel industry leaders reacting? What kind of impact does the industry expect to see as a result? Will it see big changes?

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