Steer

Steer

Develops automated valet parking solutions

About Steer

Simplify's Rating
Why Steer is rated
C
Rated D+ on Competitive Edge
Rated B on Growth Potential
Rated C on Rating Differentiation

Industries

Robotics & Automation

Automotive & Transportation

Company Size

11-50

Company Stage

Seed

Total Funding

$1.1M

Headquarters

Whitehurst, Maryland

Founded

2016

Overview

STEER Tech specializes in technology for autonomous vehicles, particularly automated valet parking solutions. Their main product is an aftermarket self-park module that enables vehicles to park themselves, making the parking process easier for users. This technology is designed for both individual consumers and businesses, such as car manufacturers and parking facility operators. What sets STEER Tech apart from competitors is their focus on integrating their self-parking technology into existing parking systems, allowing for a smooth transition for users and facilities. The company's goal is to enhance the parking experience by providing convenient and safe solutions for vehicle owners.

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Significant Headcount Growth
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Simplify's Take

What believers are saying

  • Growing smart city initiatives boost demand for automated parking solutions.
  • AI integration enhances self-parking precision, attracting consumers and enterprises.
  • Rising partnerships with automotive manufacturers expand STEER Tech's market reach.

What critics are saying

  • Increased competition from established companies like Tesla in autonomous parking.
  • Potential legal challenges from autonomous vehicle accidents pose liability risks.
  • Rapid regulatory changes may require frequent updates to STEER Tech's solutions.

What makes Steer unique

  • STEER Tech specializes in automated valet parking, a niche within autonomous vehicles.
  • The company offers an aftermarket self-park module for existing vehicles.
  • STEER Tech targets both consumers and enterprises, broadening its market reach.

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Funding

Total Funding

$1.1M

Below

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$1.5M
Slack
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood

Benefits

Health Insurance

Unlimited Paid Time Off

Health Savings Account/Flexible Spending Account

Parental Leave

401(k) Retirement Plan

Professional Development Budget

Remote Work Options

Growth & Insights

Headcount

6 month growth

↑ 5%

1 year growth

↑ 12%

2 year growth

↑ 5%

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