Steer

Steer

Autonomous valet parking modules for vehicles

Overview

STEER Tech provides an aftermarket autonomous parking solution that adds self-parking capability to existing vehicles. It offers a self-park module with onboard hardware and software to sense, plan paths, and park in parking facilities, serving both consumers and enterprises. The company differentiates itself by delivering installable self-parking hardware that can be added to current cars and integrated with automakers and parking operators, not just direct consumer sales. Its goal is to broaden access to automated valet parking by offering a practical, scalable system with ongoing software updates and feature enhancements.

Significant Headcount Growth

About Steer

Simplify's Rating
Why Steer is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Robotics & Automation

Automotive & Transportation

Enterprise Software

AI & Machine Learning

Company Size

11-50

Company Stage

Seed

Total Funding

$1.1M

Headquarters

Whitehurst, Maryland

Founded

2016

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Simplify's Take

What believers are saying

  • June 2026 Pliyt deal expands STEER Tech from depots into airport-adjacent ridesharing.
  • Aug. 2025 HEVO partnership positions STEER Tech for wireless charging plus autonomous parking.
  • MyQ's June 2026 integration broadens consumer distribution through connected-garage ecosystems.

What critics are saying

  • STEER Tech remains tiny; PRNewswire shows partnership-heavy progress, not scaled recurring revenue.
  • Pliyt's June 2026 prototype and HEVO's 2025 charging pilot are still integration milestones.
  • Waymo, Tesla, and OEM in-house parking systems can commoditize STEER Tech by 2027.

What makes Steer unique

  • STEER Tech retrofits ADAS-based autonomous parking, reducing OEM retooling and time-to-market.
  • Jan. 2026 KINEXON partnership adds RTLS, strengthening depot autonomy and fleet orchestration.
  • STEER Tech's parking focus beats robotaxi-fixated rivals by owning a narrow, repeatable use case.

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Funding

Total Funding

$1.1M

Below

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$1.5M
Slack
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood

Benefits

Health Insurance

Unlimited Paid Time Off

Health Savings Account/Flexible Spending Account

Parental Leave

401(k) Retirement Plan

Professional Development Budget

Remote Work Options

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

5%

1 year growth

5%

2 year growth

0%
PR Newswire
Aug 14th, 2025
STEER Tech and HEVO Partner to Deliver the World's First Wireless Autonomous Charging Solution

NEW YORK, Aug. 14, 2025 /PRNewswire/ - HEVO, a leader in wireless EV charging infrastructure, and STEER Tech, the pioneer in high-precision autonomous vehicle technology for fleet depot operations, today announced a landmark partnership to create the world's first fully integrated wireless autonomous charging solution.

Business Wire
Apr 1st, 2023
STEER Closes $18 Million Direct Investment Into its Digital Restaurant Supply Business

STEER Technologies Inc. (“STEER” or the “Company”) (TSXV: STER) (OTCQX: STEEF), an integrated ESG technology platform, is pleased to announce that fur

Business Wire
Sep 20th, 2022
Steer Ev Subscription Service Expands To Florida | Business Wire

TORONTO--(BUSINESS WIRE)--Facedrive Inc. (“STEER” or “the Company”) (TSXV: FD) (OTCQX: FDVRF), an integrated ESG technology platform, is pleased to announce its electric vehicle subscription service (“STEER EV”) has added Florida, USA, as a new service area with an operational hub in Tampa. STEER EV’s subscription service is available to the eligible residents of the state as of September, 2022. After successfully securing the financing necessary to facilitate further growth, STEER is actively expanding its geographical footprint throughout the second half of 2022 and growing its EV fleet to support the new regions in operation. From its inception, the STEER EV platform has been focused on challenging the traditional car ownership model and accelerating the general public’s switchover to environmentally friendly transportation through an automobile subscription service. Having transformed the platform into one of the leading providers of subscription-based EV services, the Company feels its turnkey month-to-month model – which includes insurance, maintenance, vehicle swaps and concierge delivery – presents an attractive alternative for customers seeking a time-efficient and hassle-free transportation solution

Business Wire
Sep 20th, 2022
Steer Ev Subscription Service Expands To Florida

TORONTO--(BUSINESS WIRE)--Facedrive Inc. (“STEER” or “the Company”) (TSXV: FD) (OTCQX: FDVRF), an integrated ESG technology platform, is pleased to announce its electric vehicle subscription service (“STEER EV”) has added Florida, USA, as a new service area with an operational hub in Tampa. STEER EV’s subscription service is available to the eligible residents of the state as of September, 2022. After successfully securing the financing necessary to facilitate further growth, STEER is actively expanding its geographical footprint throughout the second half of 2022 and growing its EV fleet to support the new regions in operation. From its inception, the STEER EV platform has been focused on challenging the traditional car ownership model and accelerating the general public’s switchover to environmentally friendly transportation through an automobile subscription service. Having transformed the platform into one of the leading providers of subscription-based EV services, the Company feels its turnkey month-to-month model – which includes insurance, maintenance, vehicle swaps and concierge delivery – presents an attractive alternative for customers seeking a time-efficient and hassle-free transportation solution

The Daily Vale
May 25th, 2022
Goqii launched GOQii Vital 4 on May 1st 21'.

In May 2021, GOQii launched GOQii Vital 4, the latest fitness band that has a SpO2 and blood pressure monitor and track all-day activity like steps, distance, and the calories burned.

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