Overview

Steinhafels is a 100% employee-owned furniture and mattress retailer with stores in Wisconsin, Illinois and Indiana. It sells living-room, dining, bedroom, office, outdoor and home-decor products through showrooms and ecommerce, with design assistance, financing, delivery and protection services. The company also produces its in-house Dreams mattress line. Its operating model connects large-format retail, distribution, manufacturing and customer service, serving households that want coordinated furnishings rather than operating as a peer-to-peer marketplace or furniture wholesaler.