BetterBone appoints Scott Brownell as Global Sales Director ahead of SUPERZOO. Veteran pet industry executive joins award-winning dog chew-toy brand to accelerate retail growth and distribution expansion. 15 hours ago August 4, 2026 (PRESS RELEASE) NEW YORK, N.Y. - BetterBone by Blue Standard, the award-winning dog chew toy brand built around a dog-first philosophy, announced the appointment of Scott Brownell as Global Sales Director. Brownell joins the company as BetterBone continues to expand its retail presence, strengthen distributor relationships, and grow across North American and international markets. With more than a decade of pet industry sales leadership experience at Stella & Chewy's and Grandma Lucy's, Brownell brings expertise in national accounts, international distribution, strategic partnerships, and retail expansion and will officially join the BetterBone team at SuperZoo 2026, August 11-13, 2026, where he will meet with retailers, distributors, and industry partners at BetterBone Booth #3100. Supporting BetterBone's next stage of growth. As Global Sales Director, Brownell will lead BetterBone's sales strategy, retail relationships, and distribution development. He will work closely with independent pet retailers, distributors, national accounts, and international partners to bring BetterBone's plant-based, nylon-free dog chews to more dogs and their families. His appointment reflects BetterBone's continued investment in the people, resources, and partnerships needed to support increased retailer demand and the company's next stage of growth. "Scott brings the leadership experience, relationships, and strategic perspective BetterBone needs as we continue expanding," said Chisholm Weaver, CEO and Co-Founder of BetterBone. "He understands how to build and foster growing retailer and distributor partnerships, navigate complex domestic and international markets, and create sales strategies that support both the brand and its partners. Most importantly, he shares our belief that growth should ultimately help more dogs access better products." Proven pet industry leadership. Prior to joining BetterBone, Brownell spent more than eight years at Stella & Chewy's, most recently serving as Senior Director of International Sales. In that role, he led international growth initiatives and managed key retail and distribution relationships. Earlier in his tenure, he oversaw sales across the Western United States and Southeast Asia, developing market-specific strategies and supporting the company's broader expansion. Before joining Stella & Chewy's, Brownell served as Director of Global Sales at Grandma Lucy's. There, he helped expand distribution across Asia, Europe, and Latin America, strengthen national retail partnerships, and develop strategic initiatives designed to improve sales performance and support long-term growth. "I'm excited to join BetterBone at such an important moment for the company," Brownell said. "BetterBone has developed a highly differentiated product platform and a mission that resonates with retailers, distributors, and dog parents. I look forward to working with our partners to expand the brand thoughtfully, create new growth opportunities, and help more people discover a better way to support their dogs' natural chewing needs." Brownell's appointment comes as BetterBone continues to invest in manufacturing capacity, operational efficiency, product innovation, refreshed branding, improved retail merchandising, and expanded partner support. Meet Scott at SuperZoo 2026. Retailers, distributors, and members of the media are invited to meet Scott Brownell and the BetterBone team during SuperZoo at Booth #3100. BetterBone will showcase its award-winning portfolio of plant-based, nylon-free dog chews, introduce its refreshed brand and retail support platform, and discuss new domestic and international partnership opportunities. To learn more, visit thebetterbone.com or follow BetterBone on LinkedIn, Facebook, Instagram, and TikTok. About BetterBone. BetterBone was founded on the belief that dogs deserve a better, more thoughtfully made way to satisfy their natural chewing needs. Leveraging decades of expertise in material innovation, BetterBone creates high-performance dog chews made with plant-based, food-grade ingredients and without conventional nylon. Available in multiple sizes and chewing densities, BetterBone products are designed to help pet parents select a more appropriate chew for their individual dog. Learn more at www.thebetterbone.com. 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Stella & Chewy's hosts inaugural MVP dog event. Frozen and freeze-dried raw pet food brand marked its first major West Coast activation with a baseball-themed watch party for dogs and their owners in Santa Monica, California. July 21, 2026 Stella & Chewy's held its first Most Valuable Pup (MVP) Experience at DOG PPL, a members-only dog social club in Santa Monica, California. The event drew 369 dog owners for a watch party centered on the Los Angeles Dodgers vs. New York Yankees game. The gathering marked the raw pet food brand's first major West Coast activation. Activities included personalized MVP trading cards sketched on-site, a treat cart, a photo booth for dogs and their owners, and a live DJ. Attendees also received gift bags containing Stella & Chewy's freeze-dried raw Meal Mixers and Breakfast Sprinkles. Stella & Chewy's has produced freeze-dried raw pet food since 2003. The company recently expanded its retail distribution to Publix, Sprouts and Target. DOG PPL offers a community space for dogs and their people, fusing the comfort and security of a private members club with the spirit and community of a local dog park. Unlock Personalized Content! Sign up and the recommendations below will be more personalized for you!