Sterling Brokers

Sterling Brokers

Technology-driven administration of employee benefits.

Overview

Sterling Capital Brokers helps Canadian employers manage employee benefits and insurance, including group insurance, TPA services, and group retirement risk management, through a proprietary tech platform. The platform handles plan selection, enrollment, and deduction management, while TPA services manage ongoing administration and risk. The firm earns commissions rather than charging direct client fees, aiming to be a cost-effective alternative to traditional brokers and scale with client needs. Beyond benefits, it offers corporate advisory, fixed income, and interbank brokerage services to support businesses of all sizes.

About Sterling Brokers

Simplify's Rating
Why Sterling Brokers is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Enterprise Software

Fintech

Financial Services

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Toronto, Canada

Founded

2014

Simplify Jobs

Simplify's Take

What believers are saying

  • HGGC's $8B AUM investment fuels insurtech expansion since 2025.
  • Alan Fergusson appointed SVP Partnerships strengthens alliances.
  • Rising demand for intuitive benefits platforms boosts growth.

What critics are saying

  • HGGC enforces cost-cutting, compresses commissions in 12-24 months.
  • Dialogue integration fails, erodes SCB Connect trust in 6-12 months.
  • League, Telus Health commoditize platform, capture mid-market in 6-18 months.

What makes Sterling Brokers unique

  • Pioneers MEG blocks for small-medium Canadian businesses.
  • Proprietary platform integrates HRIS, payroll for 1,000+ enterprises.
  • Independent broker offers TPA and group retirement services.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Remote Work Options

Company News

Business Wire
Oct 8th, 2025
HGGC Completes Investment in Sterling Brokers

HGGC, a values-driven, partnership-focused middle-market private equity firm with over $8 billion of AUM (as of June 30, 2025), today announced it has comple...

Cision
Jun 29th, 2023
Sterling Capital Brokers Strengthens Leadership Team with the Appointment of Alan Fergusson as SVP Partnerships

Sterling Capital Brokers Strengthens Leadership Team with the Appointment of Alan Fergusson as SVP Partnerships

MergerLinks
Feb 24th, 2022
True Wind Capital Management LLC invests into Sterlingcapitalbrokers

True Wind Capital, a San Francisco-based private equity firm, agreed to invest in Sterling Capital Brokers, an independent benefit consulting firm.

Recently Posted Jobs

Sign up to get curated job recommendations

Sterling Brokers is Hiring for 2 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →