Stio plots international expansion. September 17, 2026 Jackson, Wyoming-based outdoor apparel brand Stio has outlined its first major international expansion roadmap, with an initial focus on establishing e-commerce and premium retail touch points across Europe. As part of the push, Stio in April hired Andy Hughes as its first director of international. Hughes was most recently GM, Run Fast. Eat Slow. Previous roles include GM & VP of sales, Puffin Drinkwear; VP/head of Global Sales & Operations, Bern Unlimited; and senior international sales manager, Asia Pacific and Latin America, Hydro Flask. The expansion comes as Stio's annual sales recently crossed $100 million for the first time, reportedly driven by North American wholesale distribution, the opening of15 company-owned retail locations and e-commerce. "Stio is supported by a community of people who share a deep connection to the outdoors, and we're incredibly proud of the loyal following we've built among those who believe our mountain perspective makes a difference," said Stephen "Sulli" Sullivan, founder and CEO, Stio. "We've stayed true to our roots: creating products that blend technical function with mountain style, made ethically, responsibly and sustainably." Image courtesy Stio

Stio hires seven regional sales agencies; Costigan named NSM wholesale. May 15, 2026 Stio, the outdoor lifestyle brand based in Jackson, Wyoming, appointed seven regional sales agencies across the U.S. to better support its wholesale partners. "This is one of the most important strategic investments we've made in the future of our wholesale business," said Stephen Sullivan, CEO, Stio. "We took the time to identify partners who not only understand the outdoor and ski retail landscape, but who also share our long-term vision for the brand. We're incredibly excited about the team we've assembled and the opportunity ahead." Stio's newly appointed agency partners include: * Northeast: Vert Outdoors * Rockies: Cordillera Sales * South: High Plains Sales and Marketing * West: Three Saints Outdoor * Northwest: Yukon Trading Company * Midwest: Kozy Outdoors * Southeast: The Bunker "These agencies bring exceptional regional expertise, strong retailer relationships, and a high level of professionalism to our wholesale organization," said Alex Brown, vice president of B2B, Stio. "Together, we're building a more scalable and service-oriented sales infrastructure that positions Stio for long-term success in key markets across the country. With more reps in the field, we're excited to double down on retail partner staff education and elevate the consumer experience in the wholesale channel." In conjunction with the expanded wholesale strategy, Stio also promoted Kevin Costigan to national sales manager of wholesale. Costigan, who has been with the brand for five years, played a key role in leading the transition and will oversee continued expansion within the independent specialty retail channel. Stio has retail stores in Jackson and Teton Village, WY; Boulder, Breckenridge, Castle Rock, Steamboat Springs, and Vail, CO; Boise, ID; Freeport, MN; Boston, MA; Bozeman, MT; Bend, OR; Park City, UT, and Stowe, VT. Image courtesy Stio