Stitch Fix

Stitch Fix

Personalized styling via data-driven subscriptions

About Stitch Fix

Simplify's Rating
Why Stitch Fix is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Goods

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

San Francisco, California

Founded

2011

Overview

Stitch Fix is an online styling service that uses data and algorithms to deliver curated clothing selections to customers. It works by clients filling a style profile with size, preferences, and budget; a team of stylists supported by algorithms selects a range of items, which are shipped to the customer's home for try-on. Customers pay a styling fee (which can be credited towards items they keep) plus the price of the items, and unsold items can be returned. The model combines subscription-style shipments and direct sales, including future direct-buy options and international expansion. Stitch Fix aims to simplify shopping by providing personalized fashion recommendations and convenient home delivery, leveraging data analytics to tailor selections to each user.

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Simplify's Take

What believers are saying

  • Stitch Vision AI boosts 75% customer returns and doubles sales over 90 days.
  • Revenue per active client hits record $577, up 7.4% year-over-year.
  • Private brand revenue grows over 35% with $240.5M cash and no debt.

What critics are saying

  • Active clients drop 3.5% to 2.3M despite AI engagement gains.
  • Securities fraud probes by Pomerantz LLP trigger 16.49% stock plunge September 2025.
  • Shein and Temu erode market share with ultra-fast fashion cycles.

What makes Stitch Fix unique

  • Stitch Fix pairs AI algorithms with human stylists for curated clothing boxes.
  • Offers Fix auto-ship and on-demand scheduling for client convenience.
  • Provides Freestyle direct buys alongside personalized styling services.

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Funding

Total Funding

$210.6M

Above

Industry Average

Funded Over

6 Rounds

Post IPO Equity funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Equity Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Stock Options

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Yahoo Finance
Mar 13th, 2026
Stitch Fix revenue up 9.4% to $341M as AI tools boost engagement, but active clients fall 3.5%

Stitch Fix's customer experience investments are driving engagement, though overall client growth remains elusive, executives said on a second-quarter 2026 earnings call Wednesday. Three-quarters of customers using Stitch Fix Vision, an AI tool showing shoppers their likeness in outfits, returned to use it again, with sales doubling among users over 90 days. The personal styling company achieved its second consecutive quarter of year-over-year new client growth and reported its highest customer retention rate in nearly four years. Net revenue rose 9.4% year over year to $341.3 million. However, active clients fell 3.5% year over year to 2.3 million. Stitch Fix improved its year-over-year active client growth rate for the seventh consecutive quarter and aims for year-over-year active client growth in fiscal 2027.

Yahoo Finance
Mar 13th, 2026
Stitch Fix revenue up 9.4% as AI styling tools drive $577 revenue per active client

Stitch Fix reported 9.4% revenue growth in Q2 2026, driven by a 9.8% increase in Fix average order value through larger formats and premium assortment. The company achieved double-digit growth in men's and women's segments, outperforming the contracting US apparel market. Revenue per active client reached $577, the highest since its IPO. Private brand revenue grew over 35% for key labels, whilst AI tools like the Vision styling platform drove a 100% lift in Freestyle spend for engaged users over 90 days. The company identified a $1 billion incremental revenue opportunity in footwear, accessories and activewear. Management expects positive sequential net active client additions in Q3 and targets year-over-year active client growth by fiscal 2027, though revenue growth is projected to moderate in the second half of fiscal 2026.

Yahoo Finance
Mar 12th, 2026
Stitch Fix shares fall 3% as analyst cuts price target to $5 amid client growth concerns

Stitch Fix shares fell 3.1% after Telsey analyst lowered the price target to $5.00 from $6.00, maintaining a Market Perform rating. The downgrade cited challenging economic conditions and uncertain client growth prospects. The move followed Stitch Fix's fourth-quarter results, which showed revenue up 9.4% year-over-year but active clients down 3.5%. Whilst recent revenue exceeded expectations, the analyst expressed concern about the company's ability to add customers and achieve future profitability. Stitch Fix shares have experienced significant volatility, with 44 moves greater than 5% over the past year. The stock is down 33.9% year-to-date and trading 41.9% below its 52-week high of $5.83.

Yahoo Finance
Mar 12th, 2026
Stitch Fix revenue up 9.4% to $341M with record client spend of $577

Stitch Fix reported $341.3 million in revenue for Q2 2026, up 9.4% year-over-year, exceeding expectations. Revenue per active client reached $577, a 7.4% increase and the highest since going public. The online personal styling service achieved adjusted EBITDA of $15.9 million, or 4.7% of revenue, whilst maintaining a contribution margin above 30% for eight consecutive quarters. Active clients numbered 2.3 million, with the company holding $240.5 million in cash and investments and no debt. Stitch Fix issued full-year revenue guidance of $1.33 billion to $1.35 billion, with adjusted EBITDA projected at $42 million to $50 million. Strong demand in activewear, athleisure, footwear and accessories drove growth, though the company cautioned about potential macroeconomic headwinds and challenging year-over-year comparisons ahead.

Yahoo Finance
Mar 11th, 2026
Stitch Fix Q4 sales beat estimates at $341.3M, up 9.4% year on year

Stitch Fix, a personalised clothing company, reported fourth-quarter revenue of $341.3 million, up 9.4% year on year and beating analyst estimates by 1.7%. The company's GAAP loss of $0.02 per share came in 60.9% better than expected. However, next quarter's revenue guidance of $332.5 million fell 0.6% below analyst estimates. Adjusted EBITDA reached $15.93 million, exceeding expectations by 43.5%. The company lifted its full-year revenue guidance to $1.34 billion and raised EBITDA guidance to $46 million, above the $42.27 million analyst consensus. Active clients declined to 2.29 million, down 83,000 year on year. Free cash flow improved to $3.35 million from negative $19.44 million in the same quarter last year.

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