SStori serves the Mexican market by providing financial products aimed at the unbanked and underbanked. It offers a credit card with a high approval rate, designed for people with no prior credit history so they can start building a credit profile and access the formal financial system. It also offers a high-yield savings account called Stori Cuenta+, allowing customers to earn returns on their deposits. The business model comes from merchant interchange fees from card transactions and interest on outstanding credit card balances. Stori targets a large, underserved population and uses a digital-first approach to make these products accessible without traditional banking hurdles. Compared to competitors, Stori focuses on inclusivity and rapid credit access for newcomers to credit, paired with an attractive savings option, all within a Mexico-focused fintech framework. Its goal is to expand financial inclusion by helping more people enter and benefit from the formal financial system.
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Industries
Company Size
501-1,000
Company Stage
Late Stage VC
Total Funding
$671.6M
Headquarters
Mexico City, Mexico
Founded
2017
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Total Funding
$671.6M
Above
Industry Average
Funded Over
12 Rounds
Stori, a Mexican fintech platform, has partnered with Farmacias Similares to launch a co-branded credit card aimed at Mexico's unbanked population. The Dr. Simi card targets an estimated 50 million adults without formal credit access. The card carries no annual fee, offers instant approval, and can be used at over 11,000 Farmacias Similares locations nationwide. Cardholders receive 25% off their first purchase, 2% back across the Mundo Simi ecosystem, and up to 10% monthly at pharmacies when used elsewhere. The partnership reflects a growing trend in Latin America where fintech platforms embed products within trusted consumer brands to reach customers overlooked by traditional banks. Stori currently serves more than 5 million customers across Mexico. Applications are available through storicard.com/farmacias-similares, with approval taking minutes and credit limits determined by individual profiles.
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Mexican fintech firm Stori eyes IPO by 2027 as profits rise.
Stori, a fintech competitor to Nubank in Mexico, eyes IPO by 2027, says CEO.
Mexican FinTech startup Stori has begun its expansion into Colombia.The company said it will spend $100 million on the project over the next three years and has named former Rappi head of payments Carlos Ayalde to lead its operations in Colombia, Bloomberg reported Thursday (Aug. 29).Stori focuses on underbanked consumers and offers payment cards and high-interest deposit accounts, according to the report. In Colombia, it will offer credit lines starting at 200,000 pesos ($50) to customers, whether or not they have a credit history.In Mexico, Stori added 3 million active users over the past four years and was the first company to provide a credit card to about 80% of the consumers who became Stori cardholders, per the report.Stori announced its arrival in Colombia in a Thursday post on LinkedIn, saying it sees an opportunity to grow in the country.“Our purpose has always been to bring inclusion and opportunities to those who the traditional system has left behind and today we celebrate a new beginning and a future full of possibilities for millions of Colombians,” the company said in the post, as translated by LinkedIn. “Under the leadership of Carlos Ayalde and with a passionate and world-class team, this international expansion not only seeks to improve lives, but also to be part of the growth and transformation of the financial infrastructure in Colombia.”Stori said Aug. 6 that it raised $212 million in equity and debt financing and will use the new funding to develop products to promote financial inclusion.“Since the beginning, my co-founders and I recognized the unfair gap in the traditional financial system in Mexico, which has historically served only certain sectors of the population,” Marlene Garayzar, co-founder at Stori, said at the time in a press release. “So we set off on our mission to facilitate access to finance, empowering Mexicans and, in the long term, many more people across Latin America.”Stori launched its first credit card in 2020, aimed at consumers overlooked by traditional lenders
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We're working on gathering enough insights on this company, check back soon!
Industries
Company Size
501-1,000
Company Stage
Late Stage VC
Total Funding
$671.6M
Headquarters
Mexico City, Mexico
Founded
2017
Find jobs on Simplify and start your career today