S

Storio Group

Direct-to-consumer platform for personalized photo products

Overview

Storio Group makes high-quality, personalized photo products like photo books, wall decor, calendars, and gifts. It sells directly to consumers through an online platform, serving individuals who want to preserve memories and businesses needing customized corporate gifts. Customers design and customize products online, choosing materials, layouts, and options, and then place orders for global delivery. The company relies on technology to provide a smooth, enjoyable design-to-delivery experience and to manage production efficiently. Compared with competitors, Storio Group emphasizes a scalable, tech-driven user experience, strong quality control, and a global reach, backed by an experienced leadership team. Its goal is to grow revenue by offering premium customization and expanding its global direct-to-consumer presence while maintaining high quality, safety, and efficiency.

Work here?Claim your company

About Storio Group

Simplify's Rating
Why Storio Group is rated
C+
Rated B on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Consumer SoftwareDesignConsumer Goods

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Amsterdam, Netherlands

Founded

N/A

Get referred to Storio Group

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • The 2024 brand refresh positioned Storio for cross-selling and lower customer-acquisition costs.
  • The company still reports more than EUR 340 million consolidated revenues and 11 million customers.
  • No vacancies in August 2026 suggest management is preserving cash and operational discipline.

What critics are saying

  • Revelio Labs shows headcount fell to 412 in March 2026 from 457 in 2025.
  • The vacancies page shows no openings, signaling hiring freeze and slower innovation.
  • A commoditized personalized-products market lets Amazon, Canva, and local rivals attack margins quickly.

What makes Storio Group unique

  • Storio Group serves 11 million customers across 14 European markets as of February 2024.
  • Its eight-brand portfolio includes Photobox, albelli, Hofmann, posterXXL, fotoknudsen, önskefoto, bonusprint, monalbumphoto.
  • The 2024 rebrand unified factories, offices, and leadership under Alessandro Coppo.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Professional Development Budget

Flexible Work Hours

Mental Health Support

Family Planning Benefits

Paid Sick Leave

Paid Holidays

Remote Work Options

Growth & Insights

Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

-1%

Recently Posted Jobs

Sign up to get curated job recommendations

Storio Group is Hiring for 12 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs