Overview
Story Homes develops private residential property across Northern England and Southern Scotland by acquiring land, then planning, building, and selling high-spec homes. Its portfolio spans from 3-bedroom semi-detached houses to 6-bedroom detached family homes, including premium “Signature Range” options, all marketed under the “Story built” brand. Growth is guided by a Strategic Land division that secures land 5–15 years ahead to maintain a steady project pipeline. The company differentiates itself with a proven quality track record (UK Property Awards, five-star HBF rating) and a strong regional footprint, aiming to provide aspirational, well-located homes while expanding its land pipeline.
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Simplify's take
What believers are saying
- November 2026 approval for 106 Stockport homes opens a 2027-start growth pipeline.
- June 2026 Camelot permission unlocks 350 homes, plus community facilities and 240 local jobs.
- October 2026 Fairways Phase 3 consultation targets 265 homes, extending Penrith’s successful scheme.
What critics are saying
- Planning dependency creates long delays; Dialstone Lane still targets 2027 construction after November 2026 approval.
- Land-led housing groups face existential risk if Northern England demand softens and completions stall.
- Awards don’t protect margins; brownfield remediation at Camelot and Penrith adds execution risk.
What makes Story Homes unique
- Fred Story’s 1987 Carlisle roots still anchor a trusted northern regional brand.
- Five consecutive 2026 UK Property Awards website wins signal strong digital merchandising discipline.
- Signature Range and 50% affordable schemes let Story Homes win mixed-tenure approvals, like Dialstone Lane.
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