Overview
Strawberry.me runs an online coaching platform that connects users with vetted, credentialed professional coaches for career and personal development. After a quick onboarding, users are paired with a coach in under 24 hours and meet through virtual sessions that focus on goals like navigating change, building confidence, gaining clarity, creating an action plan, and staying accountable. The platform distinguishes itself by ensuring coaches are credentialed professionals, delivering rapid matchmaking, and providing structured, goal-oriented coaching via online sessions. Co-founded by Alon Matas (CEO and founder of BetterHelp), Strawberry.me has raised a Series A led by Zeev Ventures in March 2026, with total funding of $35 million. Its goal is to make professional coaching accessible, efficient, and outcome-focused for individuals seeking personal and career growth.
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Simplify's take
What believers are saying
- The coach marketplace now shows scale, with 169,000+ clients matched by November 2026.
- October 2026 coach tools added goal tracking, automated notes, and exercise libraries.
- ICF Converge sponsorship strengthens brand trust among credentialed coaches and enterprise buyers.
What critics are saying
- OpenAI, BetterHelp, and dozens of coaching apps compress Strawberry.me's differentiation quickly.
- Quality-control failures in vetted coaches create reputational damage and refunds immediately.
- If AI coaching substitutes human sessions, Strawberry.me loses demand before 2027.
What makes Strawberry.me unique
- Alon Matas brings BetterHelp playbook and marketplace expertise from virtual behavioral health.
- Strawberry.me claims 169,000 clients matched and 1,000 active coaches across 37 industries.
- The product promises coach pairing within 24 hours, reducing buyer friction dramatically.
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