Street Group

Street Group

SaaS proptech for estate agencies

Overview

Street Group is a Manchester-based PropTech SaaS provider serving the UK real estate market. Its two main products are Spectre, a prospecting and marketing tool that automates multi-channel campaigns and includes an AI-based Propensity to Sell model, and Street.co.uk, a CRM and property-management platform with a 24/7 portal for buyers, sellers, landlords, and tenants. The software is sold on subscription, with Street.co.uk pricing based on agency activity and open API integrations to connect with other tools, serving over 4,000 agents. The company’s goal is to help agencies win more business, operate more efficiently, and deliver better customer service by modernizing workflows and automating routine tasks.

Significant Headcount Growth

About Street Group

Simplify's Rating
Why Street Group is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Company Size

201-500

Company Stage

Growth Equity (Venture Capital)

Total Funding

$13.6M

Headquarters

Manchester, United Kingdom

Founded

2015

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Simplify's Take

What believers are saying

  • Hg valued Street Group above £200 million on 22 July 2026.
  • More than 300 agencies were preparing to go live on Cortex by May 2026.
  • EA Masters 2025 and ESTAS 2025 wins reinforce customer loyalty and sales credibility.

What critics are saying

  • Alto Intelligence already ships broader embedded AI across prospecting, compliance, and analytics.
  • Street.co.uk depends on CRM adoption; Reapit and Alto target larger, stickier accounts.
  • Cortex’s AI actions shift regulatory liability onto agencies, risking sales friction and disputes.

What makes Street Group unique

  • Street Group’s Cortex and Street.co.uk tightly integrate AI inside agency workflows.
  • Tom and Heather Staff still control Street after Hg’s July 2026 minority investment.
  • Spectre combines instruction-generation marketing with proprietary Propensity to Sell targeting.

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Funding

Total Funding

$13.6M

Above

Industry Average

Funded Over

2 Rounds

Growth Equity VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity VC Funding Comparison
Coming Soon

Benefits

Hybrid Work Options

Flexible Work Hours

Parental Leave

Mental Health Support

Wellness Program

Professional Development Budget

Commuter Benefits

Growth & Insights and Company News

Headcount

6 month growth

29%

1 year growth

29%

2 year growth

29%
SharePrices
Jul 22nd, 2026
HgCapital backs Street Group in GBP200 million valuation.

HgCapital backs Street Group in GBP200 million valuation. 22nd Jul 2026 13:10 (Alliance News) - HgCapital Trust PLC on Wednesday said it has invested GBP7 million in UK property software provider Street Group Ltd, as part of a wider investment by manager Hg that values the business at more than GBP200 million. The London-based investment trust which provides access to private equity investments of manager Hg said the investment will be made alongside other institutional clients through the Hg Mercury Fund. Terms of the transaction were not disclosed. Street Group, which is headquartered in Manchester, provides software and artificial intelligence tools to UK estate and letting agents. Its products include customer relationship management platform Street.co.uk, prospecting platform Spectre, and AI product suite Cortex. Hg said the investment will support Street's product development, expand its AI capabilities and accelerate growth, while founders and co-Chief Executives Tom and Heather Staff will remain majority controlling shareholders and continue to lead the business. Following the investment, HgCapital Trust's available liquid resources are estimated at GBP278 million, equivalent to 12% of its pro forma net asset value of GBP2.4 billion as at March 31. Outstanding commitments to invest in future Hg transactions will fall to around GBP2.1 billion, or 87% of pro forma NAV. Shares in HgCapital Trust were up 2.2% at 388.15 pence in London on Wednesday afternoon. By Eva Castanedo, Alliance News senior economics reporter Related Shares:

NewsnReleases
Jul 22nd, 2026
Hg Capital Trust invests $8.9M in UK proptech Street Group at $254M+ valuation

Hg Capital Trust has invested £7 million in Street Group, a Manchester-based proptech company providing AI-driven software to UK estate and letting agents. The investment values Street at over £200 million. Founded by siblings Tom and Heather Staff, Street offers an integrated operating system including CRM platform Street.co.uk, lead-generation tool Spectre, and AI products like Cortex. The company serves thousands of agency branches across the UK. The Staff siblings will retain majority control and continue as co-CEOs. The partnership aims to accelerate product innovation and strengthen Street's AI capabilities. Hg's Louis Kinsella praised Street as "a category leader with a technical edge, loved by its customers." Following the investment, HgT's liquid resources for future deployment stand at £278 million, representing 12% of its £2.4 billion pro-forma net asset value.

PropTechBuzz
Nov 21st, 2024
Street Group Secures £3.3M Investment from Praetura Ventures

<p>Street Group, a Manchester-based software company specializing in solutions for estate agents, has raised £3.3 million in a minority investment le

BrightReach
Nov 20th, 2024
Street Group Secures £3.3M Investment to Transform Estate Agency Operations

Manchester-based property technology firm Street Group has secured a £3.3 million investment from Praetura Ventures, including participation from NPIF II - Praetura Equity Finance, managed as part of the Northern Powerhouse Investment Fund II.

UK Tech News
Nov 20th, 2024
Street Group secures £3.3m investment

Street Group, a property tech start-up, has secured a £3.3 million investment from Praetura Ventures, including NPIF II – Praetura Equity Finance. The Manchester-based company, founded by Tom and Heather Staff, plans to use the funds to enhance its estate agent technology, scale its team, and introduce AI innovations. Praetura’s investment director, Peter Carway, joins Street Group’s board. The company supports over 4,000 agents with products like Spectre and Street.co.uk.

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