SStrideUp provides ethical, Sharia-compliant home financing in the UK through a shared ownership model. Customers buy a portion of a home while StrideUp owns the remaining share, enabling a smaller initial deposit and a path to full ownership as the customer’s finances improve. Its products include Home Purchase Plans and buy-to-let financing that avoid interest-based lending and align with Islamic finance principles. Compared with traditional lenders, StrideUp offers a halal alternative suitable for those seeking ethical mortgage options and a gradual increases in ownership rather than a conventional loan. The company aims to help people get on the property ladder by enabling gradual, affordable homeownership and expanding access to real estate investment within ethical guidelines.
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Industries
Company Size
11-50
Company Stage
N/A
Total Funding
$373.2M
Headquarters
United Kingdom
Founded
2017
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Total Funding
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Connells Survey & Valuation and StrideUp launch platform with Cotality. Published on 6 May 2026 Connells Survey & Valuation and StrideUp have become the first firms to launch Cotality's new Integrated LenderHub platform in a move designed to streamline mortgage valuation processing and speed up the homebuying journey. The new technology enables real-time integration between lenders, panel managers and surveying firms, allowing valuations to be instructed and digital reports delivered directly within connected systems. The firms said the launch marks the first successful implementation of the platform within the UK mortgage market. LenderHub has been developed to simplify and automate parts of the mortgage valuation process, offering lenders live case tracking, integrated messaging and real-time updates throughout the valuation journey. Automated decisions. The system also includes configurable rules engines to automate valuation decisions and a centralised process for property valuation queries (PVQs). The launch reflects the mortgage sector's continued push towards greater digitisation and operational efficiency as lenders seek to reduce delays in the application process. Sadiq Dorasat, leading product at StrideUp, said: "It's fantastic to see Connells Survey & Valuation embrace this partnership with Mortgage Soup at StrideUp and Cotality. The real winner here is the customer - faster offers and a smoother journey at one of the most stressful moments in home buying. "Automating what was previously manual valuation work means we can put our energy into the things that genuinely need a human touch." Full risk management. Ross Bowen, managing director at Connells Survey & Valuation, added: "Mortgage Soup is delighted to launch with Cotality to provide full panel and risk management services for StrideUp. "The speed with which LenderHub has been implemented is testament to the art of the possible and it will be great to see StrideUp leverage this to benefit its customers and support its strategic plans." Mark Blackwell, chief operating officer at Cotality, said: "Mortgage Soup is delighted to be working in partnership with StrideUp and Connells Survey and Valuation on its first live integration to LenderHub. "They will see full transparency of the valuation transaction speeding up the delivery of information and streamlining the end to end journey ultimately helping customers enjoy a better experience."
StrideUp has added to its sales team with the recruitment of Rizwan Ali as senior business development manager.
finova Payment and Mortgage Services has partnered with home finance provider StrideUp, extending the range of lending products available to finova’s directly authorised (DA) broker club.
StrideUp, the home finance start-up on a mission to create a fairer and more accessible housing market, has expanded its offering to brokers for the first time. The intermediary sales function will be headed up by Jon Sturgess who recently joined StrideUp after periods in senior sales roles with GE Money and Masthaven Bank. StrideUp is offering 2 year, 5 year and 10 year fixed rate products as well as a 2 year discounted tracker product that starts at 5.99%. Finance is offered for both purchase and refinance. The launch of StrideUp’s intermediary channel coincides with their reduction in rates that enhances the affordability of StrideUp’s home finance
Digital home finance startup StrideUp is targeting the UK’s first-time buyer affordability crisis with a new mortgage plan offering up to six and a half times income to frustrated would-be homeowners. Industry data* shows average first-time buyer deposits have soared 16% in two years to £53,935 while record inflation at 9% and the cost-of-living squeeze is forcing buyers to save for longer or give up. Rising house prices have outstripped incomes, meaning the average price to earnings ratio for first time buyers is 6.9x, which is significantly above the financing attainable under a traditional mortgage*. Affordability has fallen in all local authority regions of the UK bar three over the past 10 years
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We're working on gathering enough insights on this company, check back soon!
Industries
Company Size
11-50
Company Stage
N/A
Total Funding
$373.2M
Headquarters
United Kingdom
Founded
2017
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Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs