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Overview
Structube sells affordable, modern home furnishings in Canada through more than 70 stores and an online shop. It targets younger, urban shoppers with contemporary furniture priced by sourcing products from overseas manufacturers to keep costs down. The company uses large-format megastores and an expanding e-commerce platform, backed by a national footprint and property investments to support growth. Its goal is to make stylish furniture accessible to a broad audience without a hefty price tag, backed by Canadian ownership and family leadership.
About Structube
Industries
Design
Consumer Goods
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Montreal, Canada
Founded
1974
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Simplify's Take
What believers are saying
- Winnipeg's May 2025 megastore opening shows continued physical expansion in Canada.
- Structube.com generated $7.0 million in June 2026, proving meaningful online demand.
- Free-delivery promotions and new arrivals support traffic and conversion across markets.
What critics are saying
- Trustpilot reviews in August 2026 cite delayed deliveries, damaged goods, and poor service.
- Health Canada recalls for SNOWER and SERBI exposed child-safety and quality-control failures.
- Persistent fulfillment failures can destroy brand trust and eventually force customer flight online.
What makes Structube unique
- Structube runs 72 Canadian stores and a national e-commerce channel in 2026.
- Its megastore format, like Winnipeg's 60,000-square-foot opening, strengthens showroom depth.
- Family control under Tony and Eric Knafo keeps merchandising and expansion decisions centralized.
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Structube is Hiring for 60 Jobs on Simplify!
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About Structube
Industries
Design
Consumer Goods
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Montreal, Canada
Founded
1974
Structube is Hiring for 60 Jobs on Simplify!
Find jobs on Simplify and start your career today