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Overview
Structube sells affordable, modern home furnishings in Canada through more than 70 stores and an online shop. It targets younger, urban shoppers with contemporary furniture priced by sourcing products from overseas manufacturers to keep costs down. The company uses large-format megastores and an expanding e-commerce platform, backed by a national footprint and property investments to support growth. Its goal is to make stylish furniture accessible to a broad audience without a hefty price tag, backed by Canadian ownership and family leadership.
About Structube
Industries
Design
Consumer Goods
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Montreal, Canada
Founded
1974
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Simplify's Take
What believers are saying
- Winnipeg's 60,000-square-foot megastore opened May 2025, proving continued physical expansion.
- Structube.com generated $7.0 million in June 2026, showing meaningful online demand.
- New arrivals and free-delivery promotions support traffic and conversion across Canada.
What critics are saying
- Trustpilot reviews in July 2026 highlight delayed deliveries, damaged goods, and poor service.
- Health Canada lists SNOWER and SERBI recalls, underscoring product-safety and quality-control failures.
- Online revenue fell to $77.5 million in 2025, threatening omnichannel momentum and margins.
What makes Structube unique
- Structube owns a national Canadian footprint with over 70 stores and 650 employees.
- Its 50,000-plus-square-foot megastores showcase full assortments and big pickup areas.
- Brand identity centers on modern, affordable design sourced through overseas manufacturing.
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Structube is Hiring for 69 Jobs on Simplify!
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About Structube
Industries
Design
Consumer Goods
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Montreal, Canada
Founded
1974
Structube is Hiring for 69 Jobs on Simplify!
Find jobs on Simplify and start your career today