StudioXAG

StudioXAG

Creates immersive storytelling spaces for brands

Overview

StudioXAG creates bold immersive storytelling spaces for brands around the world. It plans, designs, fabricates, installs, and activates full storytelling environments by combining strategy, eye-catching design, and sustainable production for retail and brand events. The studio stands out with award-winning work, global reach, and a focus on premium, sustainable design that delivers tangible, emotion-driven spaces for high-profile brands like adidas, Hermès, and Selfridges. Their goal is to shake up the retail landscape by helping brands stand out, reach new audiences, and deepen engagement through experiential storytelling.

About StudioXAG

Simplify's Rating
Why StudioXAG is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Design

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2009

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Simplify's Take

What believers are saying

  • Coach’s April 2026 Selfridges activation shows continued demand for StudioXAG’s immersive builds.
  • The January 2026 B Corp recertification supports enterprise selling to governance-conscious brands.
  • Active 2026 publishing and vacancies signal a functioning pipeline and hiring appetite.

What critics are saying

  • Luxury retail budgets depend on brand marketing cycles, so 2026 revenue stays uneven.
  • Coach and Selfridges work concentrates exposure in experiential retail, risking client concentration.
  • If sustainability becomes table stakes, StudioXAG’s B Corp edge erodes by 2027.

What makes StudioXAG unique

  • StudioXAG pairs experiential retail design with in-house production and installation.
  • Its 2026 B Corp recertification and XAGzero platform sharpen sustainability differentiation.
  • Kimi Gilbert’s 2025 growth hire strengthened partnerships with adidas, Hermès, and Montblanc.

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Benefits

Performance Bonus

Paid Vacation

Conference Attendance Budget

Professional Development Budget

Mental Health Support

Flexible Work Hours

Remote Work Options

Company News

studio xag
Mar 20th, 2025
Kimi Gilbert joins the StudioXAG leadership team as Growth Director

With an unmatched passion for connecting creativity with business impact, Kimi joins StudioXAG at a pivotal moment.

British Interactive Media Association
Mar 12th, 2025
StudioXAG appoints Kimi Gilbert as Growth Director to Drive Bold Brand Collaborations

StudioXAG appoints Kimi Gilbert as Growth Director to drive bold brand collaborations.

Gzkedro
Sep 20th, 2024
A sustainable digital LED interactive exhibition hall I exhibition space

From Shoreditch's concept store to the interactive pop-up space in the King's Cross area, Napapijri collaborates closely with StudioXAG to shine in the UK.

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