S

Stuff

New Zealand media publisher and events

Overview

Stuff operates as New Zealand’s leading media organisation, reaching about 80% of Kiwis aged 15+ each month through a combination of newspapers, magazines, websites and the Neighbourly social network. It distributes quality news and content across print, digital and social channels and also runs large events such as Round the Bays, Central Districts Field Days and NZ House & Garden Tours. The company also provides a workplace that emphasizes diversity, flexible working and learning programs, including scholarships and mentoring. Its products work by publishing content across multiple platforms and by organizing public events that bring communities together. Stuff differentiates itself from competitors through its large, nationwide audience reach, the mix of traditional media, digital properties, and live events, plus a community network. The goal is to inform, entertain and connect people in New Zealand while growing revenue through media, events and people-focused programs.

Work here?Claim your company

About Stuff

Simplify's Rating
Why Stuff is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Entertainment

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Auckland, New Zealand

Founded

2003

Get referred to Stuff

See people who can refer or advise you

Simplify Jobs

Simplify's take

What believers are saying

  • Extra Stuff monetizes loyal readers with a $10 monthly membership launched October 26, 2026.
  • Neighbourly News reached 18 hyperlocal sites by June 18, 2026, attracting advertisers quickly.
  • Stuff won Digital News Provider of the Year in May 2026 for the third straight year.

What critics are saying

  • September 2026 regional cuts threaten specialist roles in Manawatū, Wairarapa, Nelson, Timaru, Southland.
  • July 2026 Stuff Digital cut eight editorial roles, signaling relentless newsroom consolidation.
  • If members reject Extra Stuff, shrinking ad revenue and newsroom cuts will hollow coverage by 2027.

What makes Stuff unique

  • Stuff owns New Zealand's broadest local news footprint and 13 daily and weekly newspapers.
  • Extra Stuff launched October 26, 2026, adding paid communities, events, games, and exclusives.
  • Neighbourly News, launched June 17, 2026, extends Stuff into hyperlocal community networks.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Flexible Work Hours

Company News

Joomla
Oct 14th, 2023
It's election day, here is why you can't see any coverage on Stuff

At 7pm, Stuff will launch a comprehensive multimedia coverage with reporting from around the country, and a results interactive.

SCG Media
Sep 7th, 2023
Tova O'Brien to host new political podcast

O'Brien joined Stuff as Chief Political Correspondent in July.

MAD Daily
Aug 29th, 2023
Stuff promotions strengthen agency markets team

AUCKLAND, Monday: Stuff has promoted NZ-based Laressa Marinovich to director of agency markets across New Zealand and Australia - a strategic leadership role within its commercial team.

SCG Media
Aug 28th, 2023
Stuff's Agency Markets team strengthened by promotions

Laressa Marinovich has been appointed as the Director of Agency Markets for New Zealand and Australia at Stuff.

Stuff
Aug 19th, 2023
Labour makes a promise-free plea to Māori: 'We are in the fight of our lives'

"Look at the most insidious nature of what might drive this next government," she said.Lawrence Smith/StuffLabour has officially launched its campaign for the Māori electorates, at Ngā Whare Waatea Marae in Māngere.

Recently Posted Jobs

Sign up to get curated job recommendations

Stuff is Hiring for 12 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs