S

Sturm Ruger

Manufactures firearms for commercial sporting

Overview

Sturm, Ruger & Co. is a major American firearms manufacturer that produces a wide range of firearms for the commercial sporting market. It offers about 700 variations across more than 40 product lines, all made in the United States. The firearms are designed to be rugged and reliable for everyday use, with a focus on safety and practical performance. Compared with many competitors, Ruger emphasizes corporate and community responsibility, summarized by its motto, “Arms Makers for Responsible Citizens®,” and its long track record of domestic manufacturing. The company’s goal is to provide high-quality, dependable firearms while supporting responsible gun ownership and contributing to the communities it serves.

Significant Headcount Growth

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About Sturm Ruger

Simplify's Rating
Why Sturm Ruger is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Industrial & ManufacturingConsumer Goods

Company Size

501-1,000

Company Stage

IPO

Headquarters

Mayodan, NC

Founded

1949

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What believers are saying

  • Third-quarter 2026 sales rose 16.5% to $147.6 million, with EPS jumping to $0.36.
  • Management budgets $30 million in 2026 capex for new products and expanded capacity.
  • Ruger sold its Southport facility in 2026, freeing capital while operations consolidate in Mayodan.

What critics are saying

  • Beretta can still own 25% by October 15, 2026, pressuring strategy and control.
  • Ruger cut 90 Newport jobs in February 2026, signaling ongoing manufacturing rationalization.
  • Gun-industry regulation or a hostile ownership fight could eventually squeeze Ruger’s independence.

What makes Sturm Ruger unique

  • Ruger’s Mayodan, North Carolina manufacturing base now anchors headquarters and production capacity.
  • The May 4, 2026 Beretta agreement validates Ruger’s board discipline and strategic value.
  • April 29, 2026 LCP MAX Magpul and October 2026 Hooten Young licensing widen brand reach.

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Funding

Total Funding

$86M

Above

Industry Average

Funded Over

3 Rounds

Post IPO Secondary funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Secondary Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • 401(k) Company Match
  • Paid Vacation
  • Paid Holidays
  • Relocation Assistance
  • Profit Sharing

Stock Price

Growth & Insights and Company News

6 month growth

0%

1 year growth

8%

2 year growth

8%
AllOutdoor.com
Oct 26th, 2026
Ruger and Hooten Young team up on First-Fire Bourbon and cigars.

Ruger and Hooten Young team up on First-Fire Bourbon and cigars. Firearm-branded spirits are nothing new, but Ruger's first run at it comes with an unusually tight production number. Ruger has partnered with veteran-owned Hooten Young on a limited collection of bourbon and cigars, led by Ruger First-Fire Bourbon. Only 1,776 bottles were made, a nod to the year of American independence, and the two companion cigars are capped at 250 boxes. Hooten Young produces the collection under license from Sturm, Ruger & Co. Who Is Hooten Young? For anyone who doesn't follow the whiskey world, Hooten Young has a background that fits right in with a gun company. It was founded by retired Army Master Sergeant Norm Hooten, who spent more than 20 years in the Army, including service with Delta Force. Hooten was part of Task Force Ranger during Operation Gothic Serpent in Somalia, the 1993 mission that led to the Battle of Mogadishu, and he's the real-life basis for the character "Hoot" in Black Hawk Down. After leaving the Army, he went back to school and became a pharmacist. Hooten started the company with his longtime friend Tim Young, and the two leaned on their Texas roots and a shared love of whiskey and a good cigar. The brand began with cigars and only later added whiskey to pair with them. Hooten has also said his family has been making whiskey since the 1800s, so the move wasn't exactly out of left field. The company's first release was a 12-year American whiskey developed with Master Sommelier George Miliotes. Since then, the lineup has grown to include older barrel proof expressions, a Bottled-in-Bond bourbon released on July 4, 2025, and a Single Barrel Select program that kicked off earlier this year with a 208-bottle run. Hooten Young also supports veteran organizations including Folds of Honor and the Green Beret Foundation. The Bourbon First-Fire is a seven-year-old Kentucky Straight Bourbon Whiskey bottled at 96 proof, and each bottle is individually numbered. Its mash bill of 70% corn, 21% rye, and 9% malted barley is the same recipe Hooten Young used for its Bottled-in-Bond bourbon, so this isn't a new experiment. That's a fairly high rye content for a bourbon, which shows up in the baking spice and dark cherry notes Hooten Young lists, while the corn carries the caramel and vanilla up front. The label itself is a nice touch for Ruger fans. It carries the red Ruger eagle. Co-founder Alex Sturm designed that logo, and after his death in 1951, Bill Ruger switched the eagle from red to black. The red version has since been saved mostly for special and commemorative releases, which makes it a fitting choice here. The Cigars The two cigars are named Rimfire and Centerfire, an easy nod to a company that got its start in 1949 with a .22 rimfire pistol. Both are 6 x 54 toros hand-rolled in Estelí, Nicaragua, with binder and filler tobaccos from the same region. The difference is in the wrapper. Rimfire uses a Connecticut Shade wrapper, the light tan, shade-grown leaf most often found on milder cigars. Hooten Young describes it as medium-bodied with cream, cedar, and toasted almond. Centerfire uses a San Andrés wrapper, a darker leaf from Mexico's San Andrés Valley known for a richer, earthier smoke. It's rated medium to full with dark cocoa, roasted coffee, and black pepper. Put simply, Rimfire is the one to light first, and Centerfire is the one to save for after dinner. * First-Fire Bourbon: 7-year Kentucky Straight Bourbon, 96 proof (48% ABV), 750 mL, 1,776 numbered bottles * Mash Bill: 70% corn, 21% rye, 9% malted barley * Bourbon Tasting Notes: Caramel, vanilla, toasted oak, baking spice, toffee, honey, dark cherry, orange zest * Rimfire Cigar: Connecticut Shade wrapper, Nicaraguan binder and filler, medium body (3/5) * Centerfire Cigar: San Andrés wrapper, Nicaraguan binder and filler, medium to full body (4/5) * Cigar Size: 6 x 54 toro, hand-rolled in Estelí, 250 boxes total * Packaging: 4-pack (2 of each) or 20-count box (10 of each) * MSRP: Bourbon $45.99; cigars $80 (4-pack) or $400 (20-count box); bundle $125.99 (with 4-pack) or $445.99 (with box) Ordering and Shipping Everything is on pre-sale now through Hooten Young. The bourbon ships in late October and requires an adult signature at delivery. It can't be ordered or shipped to Alaska, Alabama, Arkansas, Hawaii, Mississippi, Montana, Oklahoma, or Utah. The Rimfire and Centerfire cigars ship separately in November and can go to all U.S. states. For anyone who wants both, Hooten Young is also selling a bourbon and cigar bundle. Just know the bottle and the cigars come from separate warehouses and will arrive at different times. At $45.99 for a numbered, seven-year bourbon, First-Fire is priced closer to an everyday pour than a collector bottle. Hooten Young's own Bottled-in-Bond, with the same mash bill, launched at $39.99, so the Ruger label and the extra age come at a modest premium. With only 1,776 bottles to go around, that price is likely the reason it won't be on the shelf long. Hooten Young's label carries the same reminder Ruger fans have heard plenty of times: enjoy it after your time at the range or in the field. Managing Editor | AllOutdoor Writer | TheFirearmBlog Instagram | sfsgunsmith Old soul, certified gunsmith, published author, avid firearm history learner, and appreciator of old and unique guns.

The Whiskey Wash
Sep 25th, 2026
Hooten Young x Ruger launch First-Fire Bourbon & Cigars.

Hooten Young x Ruger launch First-Fire Bourbon & Cigars. What happens when a Black Hawk Down veteran's whiskey brand teams up with Ruger? A 1,776-bottle, 7-year bourbon and two cigars. Here's what's inside. * Beth Squires is the Deputy Editor of The Whiskey Wash and a graduate of the OurWhisky Foundation's Atonia Programme. With over half a decade of industry experience, she is passionate about writing stories that highlight innovation, diversity, and sustainability across the global whisky landscape. Veteran-owned brand Hooten Young has teamed up with U.S. firearms maker Sturm, Ruger & Co. to launch Ruger First-Fire Bourbon and two cigars, Rim Fire and Center Fire. The Jacksonville, Florida-based company will open an online pre-sale for the limited collection on October 14, 2026, at 1 p.m. EST. Hooten Young makes the RUGER Whiskey & Cigars range under license from Sturm, Ruger & Co. Signup now to make sure you don't miss out on the latest whiskey news and deals. The partners call the collaboration one "built on a shared belief in American craftsmanship." First-Fire is a seven-year-old Kentucky Straight Bourbon. The release totals 1,776 individually numbered 750ml bottles, a nod to the year of U.S. independence. The liquid comes from 10 barrels. A 54-inch Vendome column still in Kentucky produced the spirit, and it matured in Speyside reference char #4 barrels. Manifest Distilling in Jacksonville bottled the whiskey at 96 proof (48% ABV). The mash bill is 70% corn, 21% rye and 9% malted barley. Every kirkland bourbon ranked, from worst to best. According to the official notes from the brand, the nose offers "caramel, vanilla, and toasted oak layered with cinnamon, nutmeg, and a whisper of dried stone fruit." On the palate, toffee and honey give way to dark cherry, orange zest and rye spice. The finish brings oak spice, leather and caramelized brown sugar. First-Fire has an MSRP of $45.99 (£35 / ₹4,400). Both cigars are 6 x 54 Toros. Hooten Young Cigars hand-rolls them in Estelí, Nicaragua. Rim Fire has a Connecticut Shade wrapper and a medium body. Center Fire uses a San Andrés wrapper and has a medium-to-full profile. The brand will offer 250 boxes of 20, with 10 of each blend per box. Four-packs will also be sold, and single cigars cost $20 (£15 / ₹1,920). Sales run only through store.hootenyoung.com. "Given the strictly limited quantities... availability is expected to be brief," the company said. Retired US Army Master Sergeant Norm Hooten - a veteran of the 1993 "Black Hawk Down" mission in Mogadishu - and Tim Young founded the brand. Actor Eric Bana portrayed Hooten in the film Black Hawk Down. At the brand's launch, Norm Hooten, president of Hooten Young, said: "Hooten Young was crafted to help folks slow down, bond with the people around them and remember those who are no longer here." Hooten Young has worked with partners before. It made a 16-year American whiskey in partnership with #1 New York Times bestselling author, retired Navy SEAL, and creator of The Terminal List series, Jack Carr. Ruger was founded in 1949. It sells almost 800 variations of more than 40 product lines under its Ruger, Marlin, and Glenfield brands. Beth Squires. Beth Squires is the Deputy Editor of The Whiskey Wash with over half a decade of industry experience. She possesses comprehensive knowledge of the global whisky landscape, spanning everything from heritage and production to complex market analysis. A graduate of the OurWhisky Foundation's Atonia Programme, which champions women in whisky, Beth is a dedicated advocate for diversity and sustainability, focused on highlighting the innovation and storytelling that define the modern whisky industry. Latest On The Whiskey Wash

Cigar Coop
Sep 24th, 2026
Prime Time Episode 386: Jonathan Carney, Hooten Young.

Prime Time Episode 386: Jonathan Carney, Hooten Young. On this historic Prime Time Episode 386, Jonathan Carney returns to the Prime Time Show Jonathan has been putting his footprint at Hooten Young, developing many innovative and collaborative projects. Tonight ATL Cigar Co will catch up on some of this projects, including the recently announced collaboration with Ruger Firearms. Plus ATL Cigar Co will ATL Cigar Co tap into Jon's pulse of the industry with an extended Deliberation segment. Tune in to Prime Time Episode 386 at 10pm ET, starting on Thursday, September 23, 2026, live on the Cigar Coop Facebook page. If you miss ATL Cigar Co, you can catch Prime Time anytime on Spotify, Apple Podcasts, Podbean, YouTube, Odysee, or Rumble. In the future, show announcements will be updated with video and audio following the show instead of posted in a separate post. Media Credits: Cigar Coop

SlavGuns
Sep 21st, 2026
Ruger Mark IV 22/45 Lite: best all-around rimfire pistol?

Ruger Mark IV 22/45 Lite: best all-around rimfire pistol? September 21, 2026 0 Squat Squad - I firmly believe a .22 Long Rifle pistol is one of the best tools a gun owner can own: cheap to shoot, easy to learn on, and stupid fun. Back when I bought my first handgun (~2008), the main rimfire choices were the Ruger Mark II/III (accurate, but a pain to take apart), the Browning Buck Mark (easier strip, pricier), and the Smith & Wesson 22A (cheap, push-button takedown - what I bought). That whole conversation changed when Ruger launched the Mark IV series. Here's my deep-dive review of the Ruger Mark IV 22/45 Lite (model 43927 on tape) - features, range time, and who it's right for. Full detailed review / range T&E from the video, not a booth clip. Gear I actually use: SlavGuns Amazon. Precision rails & accessories (code SlavGuns on Anarchy-manufactured only): Anarchy Outdoors. Support the channel: join on YouTube. The Mark IV breakthrough: one-button takedown. Across the Mark IV line, the big innovation is the one-button takedown. Safety on, push the button, lift the upper, pull the bolt - cleaning/maintenance without the old Mark II/III headache that scared off new shooters. Reassemble: drop it in, hook the front, depress the button, done. That alone is why the Mark IV formula matters. Controls where you expect them. Magazine release sits in a familiar 1911-ish spot; mags are under spring tension and really drop free - seat them fully or they won't lock. Bolt release on the grip panel is nicely sized; with medium hands I could run it without changing grip much. You can also release the bolt from the rear. Ambidextrous safety can have the right-side lever removed if you don't want it. Safety pivots on the front (not the rear like a 1911/CZ); white = safe, red = fire. 22/45 Lite: polymer frame + aluminum upper. The 22/45 line swaps the metal grip frame for a polymer precision-molded one with rubbery 1911-style grips plus front/rear checkering. The Lite goes further: ventilated aerospace-grade aluminum upper receiver and a lighter stainless cold hammer-forged barrel. On tape this sample weighed about 25 oz without a suppressor. Model variants differ mainly by upper color, vent pattern, accents, and whether the barrel is threaded (important in mag-/feature-restricted states). Wood-grip distributor exclusives exist; I liked the black/gold horizontal-vent look that matched my Zev OZ9 vibe - model 43927. Sights, rail, threaded barrel. Black front blade and rear sights adjustable for windage and elevation (no drifting). Factory Picatinny rail for a red dot or optic. This variant's barrel is 1/2x28 threaded for a suppressor or muzzle device - and yes, I said putting a brake/comp on a .22 is silly. Because the Lite is so light, I recommended a lighter suppressor (on tape: a Q Erector) so the balance doesn't get nose-heavy. Suppressors are NFA - buy/transfer only where legal and through the correct process. How it shoots. Two mags in the box with an easy-load button; aftermarket mag loaders help. With a suppressor, hearing protection wasn't needed on that range day - bowling pins and steel at ~50 yards were easy work. Accurate enough that a red dot would only make steel even more trivial. Trigger: clean but a bit heavy if you're spoiled by a ~3 lb 1911/CZ competition trigger; for new owners / non-snobs it's genuinely good, and aftermarket triggers exist. Face of the gun stays clean: Mark IV / .22 LR / Prescott, AZ markings, 22/45 Lite + serial on the other side. Thread protector is a thick textured chunk of metal - appreciated. Honest gripes: safety & bolt pinch. Safety: If you run a thumbs-forward 1911-style grip and ride the safety high, this front-pivoting, smaller lever feels awkward. Without riding it, it's easy to nudge the safety up while shooting - happened to me and a friend. An oversized aftermarket safety (or a stiffer safe | fire detent) would help; as-is, safe | fire takes less force than fire | safe. Bolt / slide release: Releasing from the rear can pinch thumb/finger between the release and the back of the receiver if you grip it wrong. For new shooters, kids, or soft hands, teach the side bolt-release button instead. Ammo note (as filmed). Chronograph segment compared CCI subsonic / "suppressor" .22 vs Federal and Winchester bulk HV through the suppressed host. CCI subsonic was clearly quieter; Federal bulk still ran subsonic on several shots (~1000-1070 fps band on tape); Winchester bulk ran hotter (~1100+). Specs and lots vary - verify current ammo before you buy for a quiet host setup. Bottom line & price framing (as filmed). Hard to go wrong with a Mark IV if you want an all-around .22 LR pistol - they fixed the old takedown complaint. As filmed: MSRP starting around $410, street around $350 (not the cheapest, but among the best). Spend a little more for a 22/45 Lite: light, good grips, usable irons, optic rail, factory-threaded options, and it looks the part. Comes in a solid plastic case that sells the upmarket feel. Great trainer, plinker, and suppressor host. Street prices move - check current dealer listings. Keep squatting. Would you run a Mark IV 22/45 Lite as your rimfire trainer - or stick with a Buck Mark / TX22 / Victory? Some links are affiliates. Purchases may support the channel at no extra cost to you. Always follow federal, state, and local law. Firearms, ammo, and suppressors ship to eligible buyers only.

The Charlotte Observer
Sep 18th, 2026
Beretta to 25% ownership stake in Triad-based Ruger.

Beretta to 25% ownership stake in Triad-based Ruger. By RICHARD CRAVER, News & Record, Greensboro, N.C. The Tribune Content Agency September 18, 2026 6:57 PM Gift Article The Federal Trade Commission will allow the largest investor in Sturm, Ruger & Co. Inc. - global firearms manufacturer Beretta Holding S.A. - to increase its ownership stake to as much as 25%. However, the FTC said Wednesday its consent order is conditioned on Beretta being prohibited from nominating Beretta-affiliated individuals to serve on Ruger's board of directors. Beretta has agreed to pay $44.80 a share - a 20% premium compared with Ruger's share price on March 24 - to expand from its current 9.95% to 25% ownership stake. On Thursday, Beretta confirmed offering to purchase just more than 2.4 million shares of Ruger representing a $107.5 million expenditure. Beretta said the purchase offer now represents a 21% premium. The offer is scheduled to expire on Oct. 15 unless it is extended. Reuters quoted Beretta chairman and chief executive Pietro Gussalli Beretta as saying the offer represents "a concreate step toward strengthening our presence in the United States, the world's largest market" for firearms. Earlier this year, Ruger moved its corporate headquarters from Southport, Conn., to 700 S. Ayersville Road in Mayodan, where it has about 650 of Ruger's 1,800 employees. The Mayodan plant is the company's largest at 445,000 square feet. The family owned Beretta is based in Luxembourg. The FTC consent order, approved by a 2-0 vote, settles allegations that Beretta and Ruger's proposed stock purchase deal would violate federal corporate regulatory laws that generally prohibit directors and officers from serving simultaneously on the boards of competitors. "Competition thrives best when the temptation to collude and share sensitive information isn't on the table," Taylor Hoogendoorn, deputy director of the FTC's Bureau of Competition, said in a news release. "Competition between gunmakers helps ensure that Americans can exercise their Second Amendment rights. The FTC's order aims to preserve the independence of a significant American gunmaker." Ruger said in a statement Wednesday that with the FTC's consent order approval, its board accelerated the expiration of a shareholders right plan from Oct. 13 to Wednesday. The plan, also known as a "poison pill," typically serves to slow down the acquisition of additional stock by increasing the number of outstanding shares available to make it much more expensive to purchase a major ownership stake. Most corporations turning to a poison pill typically set the trigger at more than a 10% ownership stake. The Ruger board said it "evaluated the company's current circumstances and determined that an active rights plan is not necessary at this time to serve the best interests of the shareholders." "These actions represent the natural, next steps outlined in the agreement we announced in May," Ruger president and chief executive Todd Seyfert said. Beretta's interest in buying Ruger surfaced in September 2025 when it disclosed in a regulatory filing that it had acquired a 7.75% stake in Ruger. That stake grew to 9% in October. In February, Beretta became the largest individual shareholder of Ruger, with a 9.95% stake. Beretta's bid intensified into hostile territory in March. However, on May 4 Ruger announced reaching an agreement with Beretta that allows it to raise its stake to 25%. In exchange, Beretta agreed to a three-year standstill on increasing its ownership beyond 25%, as well as withdrawing its nominees to the Ruger board for the 2026 shareholder meeting. Before the agreement was reached, Ruger spent at least $4.4 million in legal, professional and advisory expenses from both negotiating with Beretta, and on fending off Beretta's multiple appeals to shareholders.

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