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Overview
StyleSeat operates a two-sided online marketplace that connects independent beauty, grooming, and wellness professionals with clients. It provides professionals with a 24/7 online booking site, client history, product tracking, and payments via Stripe, plus automated reminders and no-show protection. It differentiates itself by focusing on independent pros (about 75% female and 50% people of color) and by bundling booking, payments, marketing, and scheduling in one tool with data-driven pricing. Its goal is to help freelancers grow their businesses by simplifying bookings, payments, and client management while helping clients find trusted providers.
About StyleSeat
Industries
Data & Analytics
Consumer Software
Enterprise Software
Fintech
Company Size
51-200
Company Stage
Series B
Total Funding
$40.7M
Headquarters
San Francisco, California
Founded
2009
Simplify's Take
What believers are saying
- Gen Z consumer trends drive growth; StyleSeat surpassed $12 billion in total bookings by 2025.
- 75% female and 50% people-of-color professional base represents underserved, high-growth demographic segment.
- Most professionals double revenue within first year; average new client worth $550 annually.
What critics are saying
- Booking.com's Appointments.com acquisition bundles beauty bookings with travel, leveraging 1.7 billion annual visitors.
- Amazon Salon (2024) combines StyleSeat's booking functionality with Prime membership incentives and one-click checkout.
- TikTok Shop beauty booking pilot (Q4 2024) bypasses StyleSeat's discovery layer for 170 million US users.
What makes StyleSeat unique
- AI-driven matching connects professionals with ideal clients without marketing expertise required.
- Smart Pricing algorithm dynamically adjusts rates for popular time slots to maximize earnings.
- Comprehensive business management platform integrates scheduling, payments, client history, and no-show protection.
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Funding
Total Funding
$40.7M
Below
Industry Average
Funded Over
5 Rounds
Lightspeed Venture PartnersIndustry standards
Benefits
Remote Work Options
Health Insurance
Dental Insurance
Vision Insurance
Unlimited Paid Time Off
Flexible Work Hours
Paid Vacation
401(k) Retirement Plan
Stock Options
Company Equity
Wellness Program
Mental Health Support
Gym Membership
Phone/Internet Stipend
Home Office Stipend
Conference Attendance Budget
Professional Development Budget
Family Planning Benefits
Fertility Treatment Support
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 1%2 year growth
↑ 1%StyleSeat has raised $40 million from investors, which includes funding from Cowboy Ventures, Lightspeed Ventures and Fosun Kinzon Capital.
In honor of Women’s History Month, StyleSeat, Inc. has partnered with LoveSeen ‘s founder, fashion icon, and designer, Jenna Lyons.
New York, August 22, 2022 - Klarna, the global leader in the generational shift away from credit cards, today announced its newest partnership with StyleSeat, the top online destination for booking beauty and wellness services.
StyleSeat, the leading destination for booking beauty and wellness services, has been named as one of the top ten largest and fastest-growing consumer-facing marketplace startups and private companies on the a16z Marketplace 100 list for 2022.
Outlander VC is a strategic partner with StyleSeat with access to their current Series C round.
StyleSeat is Hiring for 2 Jobs on Simplify!
Find jobs on Simplify and start your career today
About StyleSeat
Industries
Data & Analytics
Consumer Software
Enterprise Software
Fintech
Company Size
51-200
Company Stage
Series B
Total Funding
$40.7M
Headquarters
San Francisco, California
Founded
2009
StyleSeat is Hiring for 2 Jobs on Simplify!
Find jobs on Simplify and start your career today