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Overview
Subtotal provides a retail analytics platform that helps retailers and brands use shopping data to improve customer experiences and drive growth. It gives access to digital receipts and purchase history, allowing analysis of consumer preferences, brand loyalty, and SKU-level shopping trends to support personalized recommendations. The platform emphasizes SKU-level insights, automated reporting, and spending categorization with easy API integration to enable end-to-end analytics. Its goal is to help clients optimize customer engagement and increase sales by turning shopping data into actionable insights for marketing, assortment, and loyalty programs.
About Subtotal
Industries
Data & Analytics
Enterprise Software
Company Size
N/A
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2024
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Simplify's Take
What believers are saying
- Subtotal Shopify App converts verified retail purchases into loyalty events for DTC merchants.
- Account linking standard enables merchants to share itemized retail data with brand accounts.
- Subtotal reduces operational disruption by automating report generation and spending categorization.
What critics are saying
- Walmart, Amazon, and Target may build in-house loyalty analytics eliminating Subtotal in 12–18 months.
- Smile scaling real-time purchase data with SKUs could replicate Subtotal’s value in 6–12 months.
- Shopify native Purchase Data APIs may close DTC-retail gap without Subtotal in 12–15 months.
What makes Subtotal unique
- Subtotal links retail accounts to close the DTC-retail gap using verified purchase data.
- Subtotal earned SOC 2 Type II compliance in 2026 to ensure enterprise-grade security.
- Subtotal automates retail loyalty points via Smile integration without app downloads or receipts.
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Benefits
Health Insurance
Company Equity
Remote Work Options
Performance Bonus
Subtotal is Hiring for 4 Jobs on Simplify!
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About Subtotal
Industries
Data & Analytics
Enterprise Software
Company Size
N/A
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2024
Subtotal is Hiring for 4 Jobs on Simplify!
Find jobs on Simplify and start your career today