SumerSports

SumerSports

AI-driven roster optimization and football intelligence

Overview

SumerSports builds and sells AI-driven tools for NFL and NCAA teams to optimize rosters, analyze schedules, and manage rest differentials. Its products include scouting tools, data-driven content, and elite fan products, plus the Sumer FantasyBot that uses collected data to improve user interactions. The company leverages extensive NFL experience and data to turn performance insights into practical guidance for teams, staff, and fans, with revenue from tool and product sales and partnerships with teams and vendors.

About SumerSports

Simplify's Rating
Why SumerSports is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Palm Beach, Florida

Founded

2022

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Simplify's Take

What believers are saying

  • East-West Shrine Bowl named SumerSports official practice partner for 2026 and 2027.
  • Bloomberg on May 15, 2026 said NFL teams use SumerSports for scouting and predictive analysis.
  • Jan. 24, 2026 Impact Plays and April 23 draft show demonstrate fast product shipping and audience growth.

What critics are saying

  • Homepage still says 'coming soon' on August 13, 2026, signaling incomplete productization.
  • Public customer proof remains thin, leaving SumerSports exposed if one marquee team churns.
  • Heavy dependence on licensed Genius Sports data and NFL trust creates a sudden platform-shift existential risk.

What makes SumerSports unique

  • SumerSports combines 500-plus years of NFL experience with proprietary AI, unlike generic sports analytics.
  • SūmerLive charts live formations, coverages, and outcomes using licensed Genius Sports tracking data.
  • The Evaluation with Big E Ewen turns NFL scouting expertise into fan-facing content on YouTube.

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Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Remote Work Options

Unlimited Paid Time Off

Paid Holidays

Company News

Bloomberg
May 15th, 2026
Paul Tudor Jones' AI startup transforms NFL scouting with hedge-fund analytics

SumerSports, a startup founded by billionaire investor Paul Tudor Jones, is using artificial intelligence to transform football through frame-by-frame tracking and hedge-fund style analytics. CEO Lorrissa Horton says NFL teams are deploying the technology for scouting, player development, predictive play analysis and fan engagement. The company, originally inspired by fantasy football, applies sophisticated analytical methods to the sport. The AI-powered platform tracks every frame of gameplay to provide teams with detailed insights and predictive capabilities.

Awful Announcing
Jan 30th, 2026
WWE's Big E to host new SumerSports NFL Draft show 'The Evaluation'

WWE's Big E to host new SumerSports NFL Draft show 'The Evaluation' While he's most famous for his role as WWE superstar Big E, Ettore Ewen will soon be drawing on his past life as an NFL Draft prospect. According to Variety, data analytics firm SumerSports is set to launch a new NFL Draft studio show called The Evaluation. Ewen, a former Iowa Hawkeyes defensive lineman, will host the show, which will begin its 10-week run on SumerSports' YouTube channel beginning on Feb. 12. SumerSports describes the show as combining "old-school football knowledge from seasoned NFL scouts & GMs with new-school analysis powered by SumerSports' proprietary AI technologies." The 10-week run will take it up to the 2026 NFL Draft, which is scheduled to take place April 23-25. "In the financial world, data and deep experience are the keys to unlocking massive value - and The Evaluation is bringing that same powerful combination to football," SumerSports co-founder Paul Tudor Jones said. "We're blending seasoned NFL scouts and GMs - experts with over 500 years of combined experience - with the breakthrough power of SumerSports AI technologies. This isn't just another sports show; it's a window into the most sophisticated evaluation process in the game, proving that true success happens when instinct meets intelligence." Added Ewen: "The chance to converse with the brightest minds in the sport and work with the absurdly talented people at SumerSports is one I couldn't pass up. We're incredibly excited to offer fans a new spin on the evaluation process." As for the format, the show will consist of a mix of long-form interviews, data-focused segments and player evaluation segments with coaches and former players. Among those already advertised for appearances on the show are current and former NFL stars and coaches, including Eli Manning, Maxx Crosby, Joe Thomas, Luke Kuechly, Marshall Faulk, Howie Long, Brian Billick, Steve Mariucci, Will Blackmon, Jermichael Finley, and TJ Houshmandzadeh. Notably, Variety's story also refers to Ewen as a "WWE Alum." The former WWE champion hasn't wrestled since breaking his neck during a match in March 2022.

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