One of the more arresting booths at our recent Pocket Gamer Connects event in London came was that belonging to Brainamics. Featuring a gamer happily holding a game controller while wearing a weirdly sci-fi esque headset. We wanted to find out more, and managed to have a quick chat with Brainamics CEO and Co-founder, Philipp Zent.It works like this: By popping a headset on a player, and measuring their EEG (what we'll call brainwaves for simplicity's sake), the system produces data that can be used to measure what emotions and sensations a player was experiencing. Happiness, frustration, boredom. AKA all things that game designers on all platforms need to bear in mind when producing a (potential) hit game.BrainfreezeThe benefits are obvious of course. Developers have struggled to know what's going on in their player's heads