Sunday Natural

Sunday Natural

Sells natural superfoods, teas, supplements

Overview

Sunday Natural creates holistic health supplements, teas, superfoods, and essential oils using ultra-pure, sustainably sourced ingredients. Its products use natural plant-based nutrients in bioactive forms, often organically certified and pesticide-free, with gentle extraction methods and non-GMO ingredients. Formulations are lab-tested for purity and nutritional content and produced with specialised, semi-automated manufacturing to preserve nutrient quality. Unlike many competitors, Sunday Natural emphasizes direct sourcing from top cultivation regions, transparent ingredient labeling, and environmentally friendly packaging, aiming for fair pricing through in-house production and direct supplier relationships. The goal is to help people support natural health with transparent, high-quality products that respect the planet.

Significant Headcount Growth

About Sunday Natural

Simplify's Rating
Why Sunday Natural is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Company Size

201-500

Company Stage

Acquired

Total Funding

$880M

Headquarters

Berlin, Germany

Founded

2013

Get referred to Sunday Natural

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • CVC completed its investment in April 2024, funding international expansion and distribution.
  • Sunday Natural launched many 2025 products, including fermented drinks, oxymels, and electrolyte sachets.
  • Trustpilot volume exceeded 20,000 reviews in 2026, signaling strong consumer demand and repeat purchases.

What critics are saying

  • CVC's April 2024 control creates integration pressure and exit-driven growth targets by 2026.
  • Premium supplements face Trustpilot complaints about delivery delays and occasional damaged goods.
  • Existential risk: EU health-claim enforcement or ingredient scrutiny can force reformulation and margin collapse.

What makes Sunday Natural unique

  • Sunday Natural built a 1,000-plus-SKU True Clean Label brand from Berlin since 2013.
  • CVC said Sunday Natural is Germany's fastest-growing premium nutrition brand, scaling internationally.
  • Founder Jörg Schweikart remains significantly invested, preserving product and culture continuity after April 2024.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$880M

Above

Industry Average

Funded Over

1 Rounds

Buyout funding comparison data is currently unavailable. We're working to provide this information soon!
Buyout Funding Comparison
Coming Soon

Benefits

Paid Vacation

Hybrid Work Options

Employee Discounts

Growth & Insights and Company News

Headcount

6 month growth

19%

1 year growth

19%

2 year growth

19%
BNN Bloomberg
Jan 9th, 2024
CVC Nears €900 Million Deal for German Vitamin Maker Sunday Natural

(Bloomberg) - CVC Capital Partners is set to acquire Sunday Natural in a deal valuing the German vitamin and supplement maker at about €900 million ($983 million), people with knowledge of the matter said.

Recently Posted Jobs

Sign up to get curated job recommendations

Sunday Natural is Hiring for 22 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →