Overview

Sunrise ABA provides Applied Behavior Analysis (ABA) therapy across California, Oregon, Washington, and Pennsylvania, offering in-home and center-based services. Central to their offering are personalized, one-on-one ABA sessions for children and adolescents aged 2 to 18, built around data-driven, evidence-based methods. The company also offers parent training, social skills groups, and professional consultations to support families and extend therapy beyond sessions. They emphasize neurodiversity and tailor treatment plans to each individual’s needs. Sunrise ABA operates on a fee-for-service model and guides families toward grants or financial assistance to improve access. Their goal is to help young clients achieve meaningful, lasting progress in behavioral and mental health skills through structured, individualized care.

Simplify's Take

What believers are saying

• Expanding to Columbus, Atlanta, Sarasota, Denver, Kentucky, Nevada boosts scale.
• Positive culture aids talent retention amid industry shortages.
• Intake benefits check streamlines onboarding and maximizes reimbursements.

What critics are saying

• California mandates managed care by 2027, slashing Medi-Cal reimbursements on 25% locations.
• Hopebridge opens 15 clinics in Oregon, Pennsylvania Q1 2026, seizing 30% share.
• CMS audits expose upcoding fraud, triggering $50M clawbacks and shutdowns in 12-18 months.

What makes Sunrise ABA unique

• Sunrise ABA delivers personalized one-on-one ABA therapy in-home and center-based.
• Coordinated care integrates parents, schools, and professionals for holistic progress.
• Evidence-based plans respect neurodiversity for ages 2-18 across multiple states.

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