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Sunset Magazine

Western lifestyle magazine: travel, home, gardening

Overview

Sunset Magazine delivers travel ideas, home design and gardening inspiration, and recipes that celebrate the West and its bounty. Its product includes print and online content that curates ideas, guides, and how-tos across travel, home, garden, and cooking to help readers enjoy Western living. It differentiates itself with a long history (founded in 1898) and a focused emphasis on the Western region, offering coordinated lifestyle content across multiple topics rather than a single niche. The goal is to inspire people to celebrate and adopt Western lifestyle choices while growing its audience and influence across media.

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About Sunset Magazine

Simplify's Rating
Why Sunset Magazine is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

DesignEntertainment

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Oakland, CA

Founded

N/A

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Simplify's take

What believers are saying

  • Updated November 10, 2026, Sunset still publishes daily across lifestyle, travel, and home.
  • America250 gives Sunset national distribution and a 2026-2027 campaign runway.
  • The 2026 awards programs monetize readers through submissions, affiliate commerce, and brand-sponsored visibility.

What critics are saying

  • Sunset lacks a visible subscription moat; current pages lean on evergreen service journalism and awards.
  • The brand depends on sponsorships, partnerships, and events like Santa Ynez Valley by November 2026.
  • If traffic softens, S Media can shrink Sunset into a nostalgia-driven content farm within 12 months.

What makes Sunset Magazine unique

  • Founded in 1898, Sunset owns the definitive Western-lifestyle brand and archive.
  • America250 partnership, announced February 26, 2026, extends Sunset across print, social, and digital.
  • The 2026 Travel Awards and Best Product Awards create recurring editorial franchises and commerce hooks.

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Company News

Washington Beer Blog
Oct 23rd, 2026
Craftwell Cocktails wins Best of Class at International Spirits Competition.

Craftwell Cocktails wins Best of Class at International Spirits Competition. 2 Towns Ciderhouse's Craftwell Cocktails earns three medals at 2026 Sunset International Spirits Competition. Craftwell Cocktails(R), the ready-to-drink cocktail line from Corvallis-based 2 Towns Ciderhouse, took top honors at the 2026 Sunset International Spirits Competition, hosted in partnership with Sunset magazine. Craftwell Guava Crush led the way, earning Best Ready to Drink, Best of Class, Double Gold and 94 points. Two more Craftwell cocktails, Mango Lemon Smash and Pineapple Margarita, each took Gold with 94 points. Judges singled out the Guava Crush for its true guava character and delicate light cider notes, the Mango Lemon Smash for its mix of flowers and tropical fruit, and the Pineapple Margarita for bright pineapple, zesty lime and a crisp cider finish. Craftwell is built around real fruit, a philosophy carried over from the 2 Towns team's award-winning ciders. "Craftwell Cocktails is about pushing the boundaries of what a ready-to-drink cocktail can be," said Dave Takush, head cidermaker at 2 Towns Ciderhouse. The cocktails are available in cans, bottles, on draft and as nonalcoholic versions. The win comes as the ready-to-drink category continues to evolve, with innovation in flavor, refreshment and craftsmanship shaping the space. Craftwell delivers familiar cocktail-inspired flavors with real fruit, aiming for the balance and complexity of a well-made cocktail in a refreshing, approachable format. CRAFTWELL COCKTAILS(R) takes top honors at 2026 Sunset International Spirits Competition. Guava Crush earns Best of Class and Double Gold, with two additional Craftwell Cocktails(R) earning Gold medals CORVALLIS, Ore. - Oct. 22, 2026 - Craftwell Cocktails(R) earned recognition for its approach to ready-to-drink cocktails at the 2026 Sunset International Spirits Competition, hosted in partnership with Sunset magazine. Craftwell Guava Crush earned Best Ready to Drink, Best of Class, Double Gold and 94 points, while Mango Lemon Smash and Pineapple Margarita each earned Gold medals and 94 points. Craftwell Cocktails(R) are designed to deliver the bright fruit character, balance and complexity consumers expect from a well-made cocktail in a refreshing, approachable format. The 2026 Sunset International Spirits results showcased the strength of that approach across the portfolio, with three Craftwell entries earning 94 points and Gold-level recognition. * Craftwell Guava Crush led the lineup with a Best of Class and Double Gold honors. Judges praised its display of "true guava (with) delicate, delicious light cider notes." * Craftwell Mango Lemon Smash earned Gold with 94 points, with judges highlighting its "lovely combo of flowers and tropical fruits." * Craftwell Pineapple Margarita also earned Gold with 94 points, with judges describing its profile as "Bright pineapple, zesty lime, crisp cider finish with a refreshing margarita kick." "Craftwell Cocktails is about pushing the boundaries of what a ready-to-drink cocktail can be," said Dave Takush, head cidermaker at 2 Towns Ciderhouse. "By putting real fruit and authentic flavor first, we're creating cocktails with the character, balance and complexity people expect from a great cocktail, while delivering the refreshment and convenience that make RTDs so appealing." The recognition comes as the ready-to-drink cocktail category continues to evolve, with innovation in flavor, refreshment and craftsmanship shaping the space. Craftwell Cocktails(R) delivers familiar cocktail-inspired flavors with real fruit ingredients, bringing a fresh perspective to the category. ABOUT CRAFTWELL COCKTAILS(R) Embodying the spirit of the Pacific Northwest, Craftwell ready-to-drink cocktails are crafted with the same care and expertise that made the 2 Towns Ciderhouse team leaders in using real fruit to create award-winning ciders. Craftwell encourages consumers to live life with flavor and to create their own cocktail moments with easily portable deliciousness. Real, fresh fruit produces real, fresh flavors that are available in canned cocktails, top shelf bottles, on draft and as nonalcoholic cocktails. For more information, please visit craftwellcocktails.com.

Beverage Network
Oct 23rd, 2026
Craftwell Cocktails takes top honors at 2026 Sunset International Spirits Competition.

Craftwell Cocktails takes top honors at 2026 Sunset International Spirits Competition. Oct. 23, 2026 at 5:22 pm Guava Crush earns Best of Class and Double Gold, with two additional Craftwell Cocktails(R) earning Gold medals CORVALLIS, Ore. - Oct. 22, 2026 - Craftwell Cocktails(R) earned recognition for its approach to ready-to-drink cocktails at the 2026 Sunset International Spirits Competition, hosted in partnership with Sunset magazine. Craftwell Guava Crush earned Best Ready to Drink, Best of Class, Double Gold and 94 points, while Mango Lemon Smash and Pineapple Margarita each earned Gold medals and 94 points. Craftwell Cocktails(R) are designed to deliver the bright fruit character, balance and complexity consumers expect from a well-made cocktail in a refreshing, approachable format. The 2026 Sunset International Spirits results showcased the strength of that approach across the portfolio, with three Craftwell entries earning 94 points and Gold-level recognition. * Craftwell Guava Crush led the lineup with Best of Class and Double Gold honors. Judges praised its display of "true guava (with) delicate, delicious light cider notes." * Craftwell Mango Lemon Smash earned Gold with 94 points, with judges highlighting its "lovely combo of flowers and tropical fruits." * Craftwell Pineapple Margarita also earned Gold with 94 points, with judges describing its profile as "Bright pineapple, zesty lime, crisp cider finish with a refreshing margarita kick." "Craftwell Cocktails is about pushing the boundaries of what a ready-to-drink cocktail can be," said Dave Takush, head cidermaker at 2 Towns Ciderhouse. "By putting real fruit and authentic flavor first, we're creating cocktails with the character, balance and complexity people expect from a great cocktail, while delivering the refreshment and convenience that make RTDs so appealing." The recognition comes as the ready-to-drink cocktail category continues to evolve, with innovation in flavor, refreshment and craftsmanship shaping the space. Craftwell Cocktails(R) delivers familiar cocktail-inspired flavors with real fruit ingredients, bringing a fresh perspective to the category. ABOUT CRAFTWELL COCKTAILS(R) Embodying the spirit of the Pacific Northwest, Craftwell ready-to-drink cocktails are crafted with the same care and expertise that made the 2 Towns Ciderhouse team leaders in using real fruit to create award-winning ciders. Craftwell encourages consumers to live life with flavor and to create their own cocktail moments with easily portable deliciousness. Real, fresh fruit produces real, fresh flavors that are available in canned cocktails, top shelf bottles, on draft and as nonalcoholic cocktails. Media Contact Jessica Wisor Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

The Santa Ynez Valley
Aug 17th, 2023
Taste of the Santa Ynez Valley Tickets on Sale Now!

As the West's most respected travel and lifestyle authority, Sunset Magazine is partnering with another western icon - Visit the Santa Ynez Valley - to present Taste of the Santa Ynez Valley.

Sunset
May 16th, 2022
Sunset Publishing Corporation launches 2023 Idea House

Sunset is excited to announce the launch of its 2023 Idea House, featuring a first-of-its-kind partnership thanks to the style and inspiration of a well-respected lifestyle expert.

Wine Industry Network
Feb 2nd, 2022
WineAccess, Inc. partners with Sunset Publishing Corporation

Wine Access, the premier online destination for expertly curated wines, has partnered with Sunset Magazine, the premier resource for achieving the ultimate Western lifestyle, to launch the Sunset Wine Club.

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