Overview

Super Coffee makes and sells enhanced, sugar-free ready-to-drink coffee and related products through direct-to-consumer channels and a wide retail network. Its beverages mix organic Colombian coffee with milk protein isolate and MCT oil, and are sweetened with monk fruit and stevia to provide protein, fats, and no added sugar. It differentiates itself with a protein-forward, keto-friendly profile and broad distribution, supported by notable investors and partnerships, along with a focus on simplifying its portfolio to improve profitability. The company aims to grow its share of the ready-to-drink coffee market while cutting cash burn and improving overall profitability.