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Overview
Super Coffee makes and sells enhanced, sugar-free ready-to-drink coffee and related products through direct-to-consumer channels and a wide retail network. Its beverages mix organic Colombian coffee with milk protein isolate and MCT oil, and are sweetened with monk fruit and stevia to provide protein, fats, and no added sugar. It differentiates itself with a protein-forward, keto-friendly profile and broad distribution, supported by notable investors and partnerships, along with a focus on simplifying its portfolio to improve profitability. The company aims to grow its share of the ready-to-drink coffee market while cutting cash burn and improving overall profitability.
About Super Coffee
Industries
Food & Agriculture
Consumer Goods
Company Size
201-500
Company Stage
Series C
Total Funding
$131M
Headquarters
Austin, Texas
Founded
2015
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Simplify's Take
What believers are saying
- H1 2025 profitability transformation strengthens employer stability and reduces financing dependence.
- 2025 net sales growth guidance of 44% shows renewed consumer traction.
- PROTEIN+ expansion across CLUB, MULO, and DSD should deepen distribution in 2026.
What critics are saying
- Super Coffee sought fresh cash in 2024 after valuation reset, signaling weak bargaining power.
- Starbucks and PepsiCo entering protein coffee in 2026 compress Super Coffee's category advantage.
- If retail velocity softens after 2025 launches, Super Coffee's cash burn and shelf space contract.
What makes Super Coffee unique
- Jordan DeCicco returned as interim CEO in May 2024, preserving founder control.
- Super Coffee leads protein coffee, with PROTEIN+ and Lean Iced Lattes nationally.
- Walmart, Kroger, CVS, Costco regions, and Amazon give Super Coffee broad retail reach.
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Funding
Total Funding
$131M
Above
Industry Average
Funded Over
2 Rounds
Industry standards
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
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Super Coffee selects Stord for omnichannel Commerce software and fulfillment.
Super Coffee's new CEO is a familiar face: founder and chief operating officer Jordan DeCicco has been named interim chief executive as Tyler Ricks departs.
In 2021, Super Coffee announced a $106 million Series C fundraising round, valued at more than $500 million.
Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, has teamed up with Austin-based Super Coffee, the third-largest bottled coffee brand in the U.S., on the world’s first pre-workout brew.
Super Coffee is Hiring for 9 Jobs on Simplify!
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About Super Coffee
Industries
Food & Agriculture
Consumer Goods
Company Size
201-500
Company Stage
Series C
Total Funding
$131M
Headquarters
Austin, Texas
Founded
2015
Super Coffee is Hiring for 9 Jobs on Simplify!
Find jobs on Simplify and start your career today